Episode 36: Joey Coleman—The Secrets to Retaining your Best People While Turning Customers into Lifelong Fans

How do you retain your best people AND turn your customers into raving fans—without busting your marketing budget? My guest Joey Coleman specializes in teaching small startups to major brands how to create memorable experiences for your employees and customers, so you make more money. As the author of Never Lose a Customer Again and his newest book, Never Lose an Employee Again, Joey provides strategies and tactics to transform one-time purchasers into lifelong customers and keep your employees for the long run. 

In today's episode, Joey explains why the first 100 days are critical for customer retention and practical ways to make your employees care about your business as much as you do. He also shares the best ways to welcome a new employee, how to adapt retention strategies in today's changing work environment, and cost-effective methods to wow customers. We’ll even dive into how his past experiences with the White House, the Secret Service, and the CIA have shaped his view of employee and customer retention. (Yes, I totally asked about it!)

Buy Joey’s new book HERE.

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