Josh Kennedy: [00:00:00] Welcome back to the Cricket Matters podcast. Today's episode is called We've been keeping a Secret From You, something, something Darkside had to do that uh, some people may get the reference and some people won't. Yes, we have. It's exciting. There is some, been some big, exciting news it's been developing over the past six to eight weeks.

Is that, and we just received the confirmation this weekend. James, do you want to reveal what that secret is? I'm dating Josh's mom. Way better. But is it appropriate to do a mum joke on this podcast? It is now. Hey,

James Breese: uh, sorry. I don't know. I just, I dunno. Why, why did you 

Josh Kennedy: do that? This was like, I has joke. Keep professional, try to keep it professional. You just ruined it. I know it's an in-house joke. So do you want to, do you want to actually reveal. What the secret is. Yeah, but 

James Breese: I, alright. Which is relevant to the Quick Matters podcast.

It is very relevant to the Quick Matters [00:01:00] podcast and that is we are opening up. A performance and sports injury clinic. We've partnered up with the guys at Wicket to wicket, uh, in Kka outside Newport, rich and Ollie, and thank you very much guys. Yeah, awesome. Those guys were awesome. So next to the indoor cricket lanes, we're taking over three rooms and we're creating our own rehab clinic.

Gym area, but also video analysis suite as well, where we can actually start hosting courses, workshops. I can start treating people and we'll come on to that in a second and actually combine the whole, whole idea of our ethos of, well, it's about helping Cricket is perform better and what better than Taken from the nets, literally a meter or a half away to the door into the clinic to look at the video analysis, the high-end analysis software we have.

To hands-on treatment to get back into the nets all in one session. Yeah. Which is what we've always been about. And yes, we have been thinking about it for a long [00:02:00] time, but opportunity came about a good conversation of doing lots more coaching at Wicke to Wicked, and it just became the logical next step and a great conversation to have.

So we've been going back and forth the last six to eight weeks and yep, it's happening. Cricket matters. The sports injury and Performance Clinic is happening this side of Christmas. Believe it or not. 

Josh Kennedy: Exactly. Exactly. It's exciting, isn't it? 'cause as you say, this is something we've wanted for years. We've, we've dreamed of, we've hoped for, uh, yeah.

For years. And obviously now when, you know, we've gone down more down the um. Cricketing route and helping, uh, young cricketers and young and old cricketers alike. It just, it just makes sense, doesn't it? Because the, obviously we will still be training online as well, um, of, of course. But you know, the more we can do in person as well as online, the better the service we can be.

So, do you want to. Tell the listeners, sort of you, you are on a mission to get about 1 billion new qualifications. I am [00:03:00] also getting some qualifications in the background as well. But you Yeah. James, you're like, you're on it. Do you wanna say, tell the listeners what you are, 

James Breese: what you're doing? It's crazy at the moment.

So again, it all stems back from when I first came back to the UK and started living in the UK post pandemic, and I started playing cricket again and then going into it, and then from all our experience of working in sports performance, is that right Josh? We started to work with cricketers. And the more I work with ERs, the more I realized how much in pain they are, how much, how much they get injured, how much I actually needed to get hands on with them.

But I wasn't legally allowed to do it, uh, particularly in this country. Uh uh, so I had to think about that, but also I was banging my head against the brick wall when I was referring people out to other practitioners, let's call it like that, to help me do this. And they weren't doing what I needed to do to help them improve and get better.

So as a result, I've went, God, you know what? I need to sort this out myself. So I decided I need to become a physiotherapist. So I was too late for the 2025 intake. [00:04:00] So I'm going into it in 2026. But in the meantime, I'm actually trading up to be a sports and clinical therapist at the same time. Yeah, because what we know from experience is that the best therapists can do hand on hands on work.

Yeah. We've seen that all over the world. Totally. From all, even though, you 

Josh Kennedy: know, we're at FMS and SFMA, it still doesn't allow us to get hands on. So you are, you know, go, going down this clinical therapy route, massage, uh, to get hands on, which makes it, makes a massive difference, doesn't it? 

James Breese: Huge difference.

And I'll give it a simple example. Like one of the, one of the trigger points, no pun intended in terms of the massage, right, was that I saw so many issues with people's ankles when they were batting and when their but walks. So their front leg was collapsing or they were unable to lunge and move forward correctly when they're playing, you know, the cover drive or playing even a forward defensive.

And the only way to fix it was actually to release. There was so much tone around the ankle that it needed to be [00:05:00] released and I was sending people to get their ankles released. Yeah. And they're coming back going, oh yeah, they never touched my ankle. They said the problems elsewhere. No, I need that bloody ankle fixed.

The ankle doesn't, it needs to be sold. So it was tying it all into, into, into one. So like I said, it was, it's a case of the best physios and chiros and osteopaths that I know are very good at hands-on. Yeah. And what I'm trying to do is try to go down this route of, you know, tie in. We've always worked closely with the rehab world.

Mm-hmm. But I've never done natural hands on myself, so that's why we're going down this route of me becoming it. So I'm trained to become a level five sports and clinical therapist. I'm kinda like a quarter weight to all this course at the moment. 

Josh Kennedy: Could you just explain what a level five sports and clinical therapist is?

'cause people probably don't have a good if you said, ma, no. Maser physio people get that. What is a clinical therapist 

James Breese: so I can treat? All forms of mus musculoskeletal injuries. Uh, and you can get hands on with people. So for example, I can do, uh, [00:06:00] dry needling work. I can do massage work, like I'm, I'll be a level four massage therapist, which means I can, I'm an advanced massage.

Sports and injury massage therapist as well. So I can get hands on, lay hands on from cupping to electrotherapy to shockwave therapy to I can treat injuries that have been already diagnosed by medical experts, so a physio, chio doctor, et cetera, can diagnose them and I can go, I can go then get hands on and treat them.

I can't diagnose certain cases like that. Okay. Because that's only medical. It's about understanding where you sit in the world of. Professionals are what we can, what we can actually do. So I can treat the injuries and get hands on, but I can't necessarily always diagnose them. 'cause that has to come from a doctor or a qualified medical practitioner, which is what I'll be working on as a physiotherapist from September, 2026.

We can tie everything together. Yeah. That's what we're trying to do. But it's such an important aspect because it's not just about, it's about the overall performance. That's why we're becoming a sports injury [00:07:00] and performance clinic. Yes, I'm a coach. Yes, I can. I'm an S and C expert. Yes, I'm all these other things here now, but now I wanna tie in the injury side of things to get hands on, because that's the most important thing.

It's not just having, you can have a team of people, which is what we wanna have eventually, but it's by doing the right thing at the right time. So getting hands on, whether it's technical work, injury work. We'll be in in-house service to help cricketers perform better so they can, and become a better cricketer, you know?

Yeah. Better. Every ball is our motto. Whether that's out of pain or getting a more technically proficient or just getting physically fitted. That's kind of what we're trying to do. So it's super exciting. It's been, we've been traveling the world a lot, doing our teachings and coaching. It's the first time we've laying, laying proper roots.

Here in the UK in terms of physical center, but it's very exciting. We will share some of the graphics of the design, but I'm, I'm more excited about the 75 inch TV we're getting on the wall, if I'm being honest. I spend more time choosing that than [00:08:00] anything else. You, 

Josh Kennedy: you gonna, you gonna have a, a Skybox so we can watch the footy on it as well?

Oh, maybe. Maybe. 

James Breese: No, but it, it's that, it's that huge TV where we can have events and workshops, but also with the camera equipment we have, we can take, you know, slowmo frame of frame shots of people playing their shots or bowling. Take it to the big screen, see what's happening, do some hands-on treatment, and then go back to the next to see what difference we can make.

And it's, you know, that's what I'm excited about is to take everything we've learned over the last 20 plus years in what we do now. Get hands on, put it all together to help people play better cricket. So that's, that's the, uh, exciting news. So again, shout out to Rich and Ollie. Wickett to Wickett. You'll be seeing a lot more of that in the coming weeks and months.

Yeah. And we'll be doing the video build out and vlogs Yeah. You to see behind the scenes. But that's why we'd be so quiet. We've been so bloody busy. 

Josh Kennedy: Exactly. It's exciting to, to, uh. To think of all the build we've gotta do, and uh, [00:09:00] it'll be a pretty cool blog watching it all grow and change, wouldn't it? I think, I hope so.

In terms of. Timeframe for opening will be December or January. Is that where we're 

James Breese: looking at? Jan? January is gonna be probably the, the hard launch I think. Yeah. But we're, we're planning on opening it, um, earlier. Yeah. As as much as we can, again, it all comes down to we're gonna knock some walls there.

We're gonna build some walls. Yeah. We're gonna put some acoustic insulation so people can't hear your screams. That's what we're trying to do. Uh, and, you know, install certain thinging as well. Just make it compliant so it's a ready to go clinic. Treatment. So, yeah, super exciting. I'm looking forward to it.

But in the meantime, I've got, I'm basically spending my life within textbooks as well as coaching and doing everything else at the moment, so, exactly. Lots of, lots of studying to 

Josh Kennedy: do. Mm-hmm. In the meantime. But it's gonna be good. I'm, I'm looking forward to you, uh, working on my shoulder, James, when, when you can.

That'd be great. 

James Breese: Well, I'll come and do it when I come and see your mom. Hey. Oh, 

Josh Kennedy: there we go. Classic [00:10:00] title in. There we go. What a, what a lovely way to finish. So, so, yeah, that is, uh, that is new. Guys, we news guys, we are opening up a clinic, which is incredibly exciting. We will, of course, keep you up to date on, uh, future episodes of the podcast and maybe share some.

Pictures and vlogs along the way as we, uh, as we build it out. Uh, that is it for today. Please don't forget to rate, review, and subscribe. And if you would like our free training plan, then go to cricket matters.com/train. And remember, our goal is to make you a better cricketer.