Ep.16 Fundamentals of Multichannel Marketing for Gym Success: Insights and Strategies from Caleb O’Dowd

Sweat Success

Sweat Success
Ep.16 Fundamentals of Multichannel Marketing for Gym Success: Insights and Strategies from Caleb O’Dowd
Jun 29, 2023 Season 1 Episode 16
Michael Benso / Caleb O'Dowd

Caleb O’Dowd is a nine-figure marketing and advertising expert, author, award-winning speaker, and the founder of Multi Channel Marketing, a company designed to help business owners optimize and scale through online and offline marketing channels.


A high school dropout turned carpenter turned entrepreneur, at the young age of 21, Caleb moved from Ireland to Miami to learn from Gary Halbert, one of the greatest direct response marketers and advertisers of all time, and the risk he took paid off.


Over the last 19 years, Caleb has generated over $160 Million in sales for the companies he owned and operated, with his latest webinars topping 20 Million in sales. He is the author of the forthcoming book, Relentless: The Ultimate Multi Channel Marketing Funnel

www.multichannelmarketing.com   

Some of the topics we cover in our conversation in this Episode

  • Is copywriting dead? 1:14
  • Mentorship from a legend. 4:49
  • The power of building an audience. 13:48
  • How to attract new customers to your gym? 20:04
  • Niche down to the insane vs. going abroad. 27:07
  • Understanding your top competitors 33:31
  • The importance of organizing your database. 37:17
  • Take advantage of the opportunities. 43:08

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