🎙️ Episode 29: So What? The Question Behind Every Successful Cold Call

"If it ain't coming in, we're going out to get it." That's been Nicky's mantra for cold outreach for 20 years, and in this episode she's unpacking exactly how to do it with confidence, not cringe.

Because here's the truth: cold calling isn't dead. It's just often done badly. In this solo episode, Nicky breaks down her Cold Call Formula, a dead simple structure built around one question that changes everything: so what?

You'll learn:

• The "so what" factor, and why every reach out, warm or cold, needs to answer it in the first few seconds
• The Cold Call Formula: talking point, link, why statement, question
• How to handle the inevitable brush off with Nicky's Hold Framework, without losing your nerve or the opportunity
• The fine line between confidence and arrogance, and why oversharing your solution too soon can cost you trust
• Simple ways to stand out when everyone else is hiding behind email

Whether you're on the phones, walking into a business, or building frontline sellers who need to hit the ground running, this episode hands you a framework you can put into action today.

Curious where the gaps are in your own sales approach? Take the free Smart Business Growth Audit and get your results instantly: https://smart-growth-audit.replit.app/

Connect with Nicky:
🌐 nickymiklos.com
💼 LinkedIn: linkedin.com/in/connectwithnicky
📸 Instagram: instagram.com/nickymikloswoodley

Learn more about Nicky  at nickymiklos.com

Grab The Growth Code™ here!

Get your a copy of Healthy Hustle: The New Blueprint to Thrive in Business & Life at www.healthyhustle.com.au

Connect: LinkedIn | Instagram

Contact: 0403 191 404 | hello@nickymiklos.com 

Music by Jules Miklos-Woodley