Marketing 101 for Chiropractors
Digital marketing is evolving faster than ever, and as a chiropractor, you're not just a healthcare provider—you’re also the CEO and marketer of your practice. Without a solid grasp of marketing fundamentals, it's easy to fall for one-size-fits-all strategies that waste time and money.
Join us as we break down proven, cost-effective, and innovative marketing tactics designed specifically for chiropractors. From social media mastery to Google Ads that convert, we’ll equip you with the tools to attract more patients, build lasting relationships, and dominate your local market. Stay ahead, stay profitable, and take control of your practice’s growth!
Marketing 101 for Chiropractors
Your EA Should Be Your Greatest Business Asset, Not Just Another Employee
Kasim, founder of Pareto Talent and self-proclaimed "world's greatest failure," shares his counterintuitive approach to building six multi-million dollar businesses by mastering the art of delegation through international executive assistants.
The conversation reveals a fundamental challenge facing healthcare providers: they're performing two entirely different jobs simultaneously. While they excel at patient care, the business management side often becomes a bottleneck to growth. Kassim explains how chiropractors wearing "100 hats" can transform their practices by leveraging international talent pools where exceptional professionals view American employment as aspirational.
Most compelling is Kasim's "black box delegation" methodology—providing clear inputs and desired outcomes while staying completely out of the process. This approach develops true ownership and often reveals team members' natural strengths, creating a pathway from executive assistant to specialized roles like Director of Social Media or Operations. As he puts it, "Delegate a project, get out of their way. Delegate a project, get out of their way."
The discussion takes a fascinating turn exploring AI implementation in healthcare settings. Rather than practitioners spending valuable time learning these tools themselves, Kassim advocates for "AI-enabled EAs" who organically integrate automation where it genuinely adds value. His three-step productivity framework—eliminate, automate, delegate—leaves chiropractors focusing exclusively on their zone of genius: patient care.
Perhaps most reassuring is Kasim's optimistic outlook for healthcare amid technological disruption: "I don't care how advanced AI and robotics get—I still want to talk to my doctor." His perspective positions chiropractic care as "the vanguard" of human-centered business models that will continue thriving regardless of automation trends.
Contact Kasim at ParetoTalent.com
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
Hey everyone, welcome to another episode of Marketing 101 for Chiropractors. Awesome guest this week Awesome, awesome, awesome from Pareto Talent. It's awesome for you to be here. Thanks for being on the show. Tell us how this all started and he's going to blow your mind on the possibilities of what you can do in your business.
Speaker 2:Yeah, well, I hope so. The bar is high now, enrico, but I'm going to try to deliver on that promise. I am the world's greatest failure, which is not self-deprecation. I actually hold that badge proudly. I've built 6 million and multi-million dollar businesses. I've had two exits, one freight figures, I've generated a decamillion dollar net worth and I've done it all the dumbest way a human can do it, which is non-scalable, service-based businesses, trading time for money, $1 at a time. And that experience has really served me, because now, in the world of AI, where the only thing that makes money are the things that don't scale, that's all I'm good at. So I'm running around the world trying to teach people how to build non-scalable businesses and some of the levers that I've learned or my buddy Ralph Burns says, the little hinge that swings the big door. So what are the leverageable tools available to business owners, like chiropractors, that you know aren't necessarily scalable per se, but can still bring massive efficiency to businesses?
Speaker 1:Yeah, that's awesome. I followed you over the years probably it's been about four or five years now so seeing your successes all we see on the outside on social media is the successes and then when you share your personal stuff too and all the struggles as well. But met you a few years ago. Your team actually helped me out on one of the businesses that you ended up selling with Google ads. I learned a lot from that team being on there and then started helping chiropractors on all this stuff too, so you play a big role in the digital coach and how it developed.
Speaker 1:I mean, whether you like it or not or whether you knew it or not, that's how it all happened and we've been helping hundreds of chiropractors on grassroots, organic building, proper marketing tools, which I think companies like yours in marketing end up appreciating. When you walk into a business that has like SEO, companies like yours in marketing end up appreciating when you walk into a business that has like SEO. They know what it is, the reach is there, the website is functional, the conversions are good and then they have a good track record as far as presence and continuous posting and all that which you probably run into people that are a complete mess, have done nothing. So that's what we've developed from that, and now you are working on something where you can actually help businesses grow rapidly through executive assistance.
Speaker 2:Yeah, I my. My passion project at the moment is helping people in emerging nations find meaningful work, which I promise not to get too soapboxy, but I will. Will say the impact that we can make on people's lives has anthropological significance. You know, like when you hire a single mom in Bogota, colombia, it's a little bit different than hiring on shore, in that we've got the social safety net here they don't. And so, like, like, I mean, think about that cascading decades forward where mom gets to stay home with the kids and kid has mom you know that presence and then they're getting paid more than they'd make domestically and how that impacts the community at large, etc. Etc. Uh, the largest industry right now in bogota is call centers.
Speaker 2:I worked at a call centers. Okay, I worked at two. I worked at mc. You remember mci enrico? Yeah, I worked at mci. I worked at another con job call center that stole money from fire departments and burn victim units.
Speaker 2:Uh, call centers, it's the modern day coal mines. You know, it's just like the worst job a human being can have. And so here's why I start there, because my experience is a us-based employer and god bless our country, dude, I'm super grateful to be here. I. I'm related to Thomas Jefferson, I love it and we've made it. We've made it, we did the job, which means we don't have people who are, stereotypically speaking, in my personal experience grateful for employment, right, like if you've tried to hire here, the first words out of anybody's mouth is what's my title? How much PTO do you have? By the way, I'm going to France in two weeks. I'm going to need a month off, which happened to me, incidentally. It's really hard. All of our top talent it's not that we don't produce smart people, we do but they get swallowed up by Google, amazon, microsoft, apple, facebook or somebody offering massive stock options, or they become a small business owner because it's so easy to be an entrepreneur here.
Speaker 2:When you go international, you get people that are eager, grateful, and it changes your business in ways that are difficult for me to articulate. When I sold Solutions 8, I had approaching 100 employees. Six were in the US. All the rest of them were around the world. So North Africa, eastern Europe, asia, latin America, canada believe it or not, canadians have some pretty significant arbitrage opportunities that we can talk about, and the one question I got more than any other during due diligence was where do you find these people. I had 40% margins in a business that aims at 15%, like we were minting money and I was doing it using international labor, where most American companies I assume most of your listeners are in the US. Most American companies will only outsource grunt work and I'm like I'm going the other way. If you need a director of marketing, go international Dude.
Speaker 2:My personal CFO is in Argentina. He manages my entire portfolio. I've got an eight figure net worth that he is almost solely responsible for. The poor guy manages all my businesses. I have three executive assistants. The gal that manages all my socials is in Buenos Aires. The young man that's helping me build the next agency, aeoco, he's in Bogota.
Speaker 2:Like there's an extraordinary talent pool available internationally and, to be frank, I think every business owner and especially medical practitioners. The problem with chiropractors and dentists and naturopaths is they have a functional business endeavor that's divorced from managing their business. You're not in the office, you're not behind the desk, you're not at the computer, you're with patients, as so you should be, and so, unlike many other businesses, unlike a lawyer or a CPA, you actually have two entirely different jobs, and managing the business and managing the patients, managing the practice, are very different things, and so not having an executive assistant, I think is a uh, I think it's a tactical miscalculation, and I'm not saying you have to hire him for me, but please, dear God, go get one. The thing that I think people do wrong is they watch their EA and they'll say, like, well, gosh, you know, it took it took him or her four hours to do this thing, that it would have cost me 30 minutes to do. And I'm like, well, what's the math on that dude? You know, like you're $500 an hour and they're whatever they are, it doesn't matter what the hourly is. At that point, you know. I mean, say they're 50 bucks an hour. You actually still made money there because it cost you $200 instead of 250. You're up 50 bucks even for the most expensive EA I've ever heard of it $50 an hour.
Speaker 2:So I think that people look at the, the, the endeavor that is finding assistance for themselves, through the wrong lens. The more you can free yourself. You're a better doctor, you're a better practice owner. It allows for more expansion, more scale, and and the the. The thing that I think is maybe most important is it allows you to zoom out. It takes you out of the weeds, which is where business owners need to be. Yes.
Speaker 1:Yes, you nail a bunch of things In the green room. Before this, I told you one of the problems in the chiropractic industry is that the chiropractor wears 100 hats All that. They even clean their bathrooms and then they finally find someone to help. They call them the manager and they give the manager 50 of the hats, when really you hired them for six things. You hired them to answer the phones professionally, convert leads into patients, get the paperwork all done, bill the insurance, check them out and collect money. If you gave them those six things, they would be very efficient at it. But they don't. Guess now who's cleaning the toilets, Guess who's doing the laundry, Guess who's calling and ordering paper. And they give it all to that one person.
Speaker 1:Imagine if you had an executive assistant to take 41 out of the 50 things. Do those, your front desk does the six and you do the four things you need to do cfo, ceo, chiropractor and patient care. And man, are you going to nail, uh, distribution? Are you going to nail productivity? You're going to nail all these things and you're going to turn a lot of activity away from you and be very productive rather than active. And I just repeat these things over and over again, but what a great tool this is. So absolutely use Kassam for this, because he can. He's going to line you up with the right people.
Speaker 1:So I mean, why go now? Why go into a new frontier and try and find your own assistance, Like this is for a chiropractor. They're not even going to know where to start. And and another cool thing about you against not against the administration currently, but what a counter active thought process for you to start this at a time like this, when we're trying to bring everything back to America, when we're not doing anything. We're just listening to people thinking that they're bringing things back to America on such a great mission. On how much further can these people go with the dollar? It's really looking at it that way, rather than looking at it oh man, I'm being cheap, I'm hiring overseas. That's not true at all. You're helping a lot of people. I've heard this many times from different people and it's just nice to reiterate that.
Speaker 2:Yeah Well, and I think, to be frank, you're going to get better talent. The folks that are truly exceptional here they don't want to work for you. That's just a fact. It is what it is Like. They're not. You are not the golden opportunity, but if you go international, you become an aspirational employer. You know, if you hire somebody from the Philippines or somebody from Morocco or somebody from Bogota, like it's a brag for them to say, oh, I'm working for a US company, you know that's a really big deal. Imagine somebody bragging about working for you and imagine the quality of work difference in somebody that thinks about you in those terms. Truth.
Speaker 1:Yeah, well, this is great, this is absolutely amazing, and thanks for saving my people from Canada to appreciate you.
Speaker 2:I had 30 Canadians working for me at solutions. The Canadians are there. What a great labor pool. I would use the Canadians where you know if I have like really conservative clientele that are going to get a little pissy if somebody has an accent, the Canadians are awesome because it feels like you're on the phone with the red, white and blue. There's arbitrage available. You know, paying 70 Canadians like paying 100 US and it's cold. They just stay inside all day working. They can't go out, so they're not worried about healthcare. I'm really positive on Canadian employment, specifically in Edmonton. You want to be careful about Vancouver and Toronto because cost of living there is so high. That's like hiring in the States. But if you can go smack dab in the middle of Canada.
Speaker 2:My COO, leandra shout out to her ran my entire company man. She was one of the greatest employees I've ever had in my life. Actually, carmen, who you worked with, was in Canada. Usama, the best strategist I've ever had, or one of them was in Canada. Like great labor pool, super well-educated, really sharp, really hardworking folks, stereotypically speaking. Again, I don't want to get canceled.
Speaker 1:No, I'm from Calgary, you're just three hours north of me, so I know that's what it's all about. That's great. So now, when we get into this now now the listeners maybe have painting a picture in their head they're like, oh, hang on a second, there's some opportunity here. Delegation, uh growth, scaling the problem with uh providers being stuck in their brick and mortar is that you're you said it, they're doing everything and there's only so much time in a day and there's only so many people you can help in that time. So there's a limit that you get to where scaling is impossible.
Speaker 1:And growth Some people have hit their growth and they don't even know it. They're like man, I don't know what to do next. I'm like I can't manage everything. I'm like, because you've maxed your growth, if you don't scale, you're going to die, because you know anything that goes up must come down. So you're either scaling out of time. So what a great opportunity to endeavor this type of an idea to maybe help you scale in a good way. So you can bring new leverages into your office, you can bring new side hustles in your office, you can bring new laterals into your office. I'm just kind of painting a picture for you on what to talk about next. So where are the possibilities? Where do you see this fitting in the healthcare industry? As far as an executive assistant, what are some roles they can take on immediately? Right, if you hired them on Monday, what would they be able to do?
Speaker 2:My very strong opinion is your EA shouldn't be your EA for very long. It's an incubator role. So my first executive assistant became my director of social. My second one became my director of automations. My third became my CTOto, managed my entire eight month exit and then is now my best friend and business partner in proto talent. He owns half of predator talent. So I took the best ea I've ever had and I put him in charge of training all the subsequent eas. It takes a thousand applicants to produce one trained ea. Like we are. We're the navy seal training of executive assistants. We're also the most expensive um. You know you can can get a good EA for 1500 bucks. I charged three grand. But mine come battle ready. They know AI, they know best practices, they they've been tested. They have a whole slew of support behind them. So that's my sales pitch. The reason I started the, the the conversation, was saying it's funny, cause I'm like you should hire an EA and then they shouldn't be an EA very long.
Speaker 2:Every business has a myriad of pain points that many business owners haven't even identified yet. And bringing somebody in if you bring somebody in and say to yourself like oh gosh, I hope they're going to be good at marketing Something of a crapshoot. What I like to do is bring in an EA. You give them 10 things to do, 10 diverse tasks. Here's what will happen inevitably, because it happens with every employee you've ever hired they're going to suck it too. They're going to do six, just fine. Check the box, well done A grade. They're going to do two better than any human you've ever encountered. You just found their job. What most employers do and I don't know why we're taught to do this, it's every business book you've ever read is you take the two they suck at and you focus on that and you're like, oh, we're going to do a performance improvement program or we're going to get you there, kid, and you can shadow Sally until she teaches you. Stop that. Just don't make them do the two things they suck at. Find the two things that they're extraordinary at, and that's when you're like, man, they're really good at the medical billing piece, they understand the nomenclature no-transcript. And now you have this ascension model where you use the EA. You know you're going to have an EA for a year to 18 months, hopefully, before they ascend, and then you ascend them into something that takes an entire, not just a hat, but hopefully a hat rack off of you. And this is what employers do wrong.
Speaker 2:Employers believe in the validity of their own intervention. Usually, when I see people fail at delegating, it's not the entity to whom they're delegating, it's them, because they delegate tasks, not projects, which means you're not really delegating at all. You're micromanaging, which means you're not really delegating at all. You're micromanaging. They take subjective opinions and make them objective fact. So I'll give you an example, if you, mr and Mrs Chiropractor, forgive me because I'm about to get pretty bullish here let's say that you hire an EA and the EA is creating social content for you, and you're in there and you're like, you know, I just don't like the colors. And you know the logo and the round. It's like shut up, shut your mouth. Are you a social expert? Do you know what the hell you're talking about? Or is this subjective opinion A versus subjective opinion B? And, by the way, chances are your EA is going to be younger than you and more adept at social media. Be quiet, let them go do the thing and let the numbers speak for themselves. There's nothing about your opinion that's valid here, outside of the fact that, yes, you want to make sure they're aligning with values or they're aligning brand guidelines.
Speaker 2:I'm not saying that the big box they need to live inside of the big box, but the key behind effective delegation. I call it the black box of delegation. You give them the starting point. These are the resources available to you, this is the money I'm willing to spend. These are the other employees that you have access to. This is the content repository, our project management tool, our Google Drive with all of our assets. Here's everything available to you. So this is where you start. Here's the output. This is what I want. At the end of the day, I want a thriving social presence, or I want a new training regimen, or I want a write my book for me, whatever it is. Start with this. And here what happens in the box? None of your business Stay out of the box.
Speaker 2:So many people hire employees, and it's funny too, because I actually think most employers are afraid of competence. They're actually afraid of people that are smarter or better or faster or stronger because they're not manageable. Well, the problem with manageable employees is they then need to be managed, and so, very often, hiring an EA doesn't take any work off of you. It's one more hat you have to put on because now you have to go manage this person. When you hire a truly stellar human being, the authorship creates ownership. Delegate a project, get out of their way. Delegate a project, get out of their way. Delegate a project, get out of the way and then, if they can't do the project, come back and say hey, you know, enrico, I really needed this thing.
Speaker 2:We were clear on the input, clear on the output. Can you help me understand where I went wrong? The first time you make a mistake, it's my fault. Second time you make a mistake, it's your fault. Third time you're fired. I'm not a charity here.
Speaker 2:I think in the very beginning, maybe to answer your question more directly, inbox management is huge. Every entrepreneur spends two to three hours a day in their inbox. You can cut that down to 20 to 30 minutes by having somebody manage your inbox. Inbox management is huge. I'm not saying they reply on your behalf, but just having them distill the information for you ends up being massive Calendar management, huge Customer intake, huge Social management, huge information for you ends up being massive calendar management, huge customer intake, huge social management huge. I mean to be honest with you. I just named four employee roles for a large enough practice right there, and there's a whole list of things that you're probably staring at. You have a whiteboard or a sticky note or you know a google doc full of all these projects that you've never gotten to set them free on that.
Speaker 2:One of my my favorite things to have EAs do is research. You know it's like gosh, I need to update the practice management tool and I don't know which one to do. Well, cut your EA and say, hey, spend three hours researching these different tools and tell me what people are saying. And then they're going to come back and they might not make the right decision, but they're going to empower your decision. Empower your decision. You know, here's what I think we should do based off of these factors. And then you go through and you're like, oh gosh, this, this got me so much closer to, you know, the desired end result.
Speaker 2:My favorite thing to do with my EA poor girl, god bless her. She plans my kid's birthday party. She found me my new dentist. Like dude I am, I'm a master of delegation, rico. My favorite thing to do is communicate via voice and I pull up my phone and she's on iMessage and she's one of my favorites, obviously, and I'll just pull up my hey, josefina, please do me a favor and insert thing that I need done here, and it's from little to big, but I no longer have to worry about it any longer. And she does the project and she takes it and she runs with it, and then, if there's ever iteration that needs to be done, I iterate from a project perspective too, not from a task perspective. You never. If you start talking to people about the keystrokes they're using, you're diving too, too, too deep. Was that helpful? I hope I didn't.
Speaker 1:No, this is fantastic. I'm sitting back as a listener. This is amazing. This is great stuff. Yeah, no, no, this is absolutely great. You know me, I just got one a month ago and two years two podcasts running consistently. I'm one of those type A's, I'm just consistent. I'll keep running my head through the walls over and over again. And no shorts, no thumbnails, no YouTube graphics, nothing. Two years, just podcasts going. She's been with me for a month. She's caught up almost 100 episodes with thumbnails, with YouTube shorts, with reels and, finally, like the stuff I told myself I needed to do two years ago. Just don't have the time. Creating the content is one thing. I got to be on the podcast. I get it, but then when it's done, she has access to everything. She just it's gone. I know this week it's going to be posted, it's going to be thumbnail and that's just a simple task for those people not doing podcasts. What about your social media? What about the reels, the stories, the posts, the helping with the Facebook?
Speaker 2:boosts. I mean, these are things you do not need to be doing and, trust me, someone's going to know it way better than you, especially a chiropractor or a dentist.
Speaker 1:Don't tell me you know Facebook ads. I'm an exception. I've made it a mission to learn this stuff and help my practice and then help others. But aside from that, if you're not crazy like me to do these things I mean you're not you don't have the time to do this. So this is phenomenal stuff. I mean, definitely hook up with you guys and ask more questions about who might be a great fit, and you guys I'm sure have a matrix or something to put the clients through and find the right fit for them. That's great too. So, from your perspective in healthcare, where do you see this going? And you brought up AI again. Ai has been in all my podcasts this year because one way, shape or form, it's being used. I mean, we're using it in marketing already, just answering questions through text. That's been phenomenal. And where do you see this going with AI and how healthcare is going to be using this in small businesses?
Speaker 2:Yeah, well, I have again. It's a petulant opinion. I don't think a chiropractor or a dentist should be learning AI. I think they should be learning chiropractic care or dentistry. Like you know what I mean, that's not their highest and best use. So the thing to do is we call them AI-enabled EAs, which is a mouthful AI enabled EAs, which is a mouthful AI EA, ai enabled EAs.
Speaker 2:Ai will never be a top-down endeavor, obviously and here's what I mean by that Nobody's going to come in and be like you're going to use this AI tool for this and this AI tool for that and this AI tool for this, and then, bam, your business runs Instead. The way AI works is the way every tool set has ever worked from the beginning of time. The person who's doing the job will say, oh, I can use AI for this task at this place at this time, for this reason, and then that little AI tool is now implemented, and then they continue with their job. And then they say, oh, I can use AI for this. And in that way, you start to sow AI into your business, but you do it from the ground up. You do it on a granular, grassroots, organic level, and that how A you reach true efficiency. And then B, you protect yourself from implementing wholesale tools that you don't even understand, but you don't have the time to do that. So what you want is a person who. That's their job, and every single one of my EAs. A key performance indicator for them is is how well are you utilizing AI? What we want to do is make sure incentives are aligned. So if your only incentive for an employee is the amount of time they spend, I think you're going to be sorely disappointed, because AI actually maximizes the value of people's times, and you basically told them as soon as you start using AI, I'm going to fire you. What you really want to do is hey, as soon as you can work yourself out of having to do this task because you found a way to automate it, great, we'll play, set it and forget it. I might even bonus you, and then we can give you something else to do. And now you have somebody whose whole job it is to like what here can I automate efficiently and effectively, which I think is that's the lens through which we view all things.
Speaker 2:If you really want to be productive, I have a three-step rule that was taught to me by a guy named Steve Napolitano, who's a brilliant, brilliant, brilliant entrepreneur. First question you ask yourself with anything that hits your task list or your calendar is can I eliminate this? And the answer is yes, more often than you might think. If you can't eliminate it, the second question is can I automate this? And the answer is yes, more often than you think. And if you can automate it, the third question is can I delegate this? And the answer is yes, more often than you think. When you get to the bottom of those three, you should be doing nothing but your true core business, your true realm of genius, which, if you're a chiropractor, is being a doctor Eliminate, automate, delegate, and you can manage that process through people, and those people are. They now exist in order to help you do those things. And when you turn around, you end up with a practice that actually you know and forgive me for using terms that I know have been used before but runs itself.
Speaker 2:That's what we all want. We want businesses that run themselves and and at the risk of this isn't me speaking through the side of my mouth I've I've built six multimillion dollar businesses. I have mailbox money. I have businesses that truly are set and forget. I've got agencies that just run without me. They run without my intervention. I'll have 20 minutes a week with the executive director to just make sure that nothing's on fire, and it's because I've followed this model.
Speaker 2:I'm not smarter than anybody. As a matter of fact, I'm probably dumber. That's why I do so well. I find people smarter than me and I cut them loose on hey, just go, just do it, just own it. And I think that's maybe the last thing I'll say about hiring really competent people. If you're, if you're hiring true Pareto talent, you know the 20% that do the 80%. Uh, authorship creates ownership. Let them own it, let it be theirs.
Speaker 2:I have a young lady that used to work for me that literally came back after having leaving the organization because she heard that we had messed up something. She built our content library. It was called Guru. It was the knowledge center that all of our employees were using internally the knowledge repository. And somebody told her like hey, you know, they've kind of messed up the nomenclature internally the knowledge repository. And somebody told her like hey, you know, they've kind of messed up the nomenclature. And she called me and she goes can I, can I clean that up, cause she spent so long building it that it was like it was something that she was really passionate about and even after she left to go start her own agency, it was something she felt ownership over, and you'll find that with people often if you give them that opportunity.
Speaker 1:Yeah, that's great. It's great. Possibilities are endless. I mean finding someone that can join your team. Take on those little things, do it better, just organically. They're going to do it better because that's what they're trained to do.
Speaker 1:For half of you listening right now, this could solve a lot of problems. Like I've come up with, like I'm going to talk to you after this, we got to get somebody on our team. So that's great stuff, thank you, man. So AI I mean AI do not waste your time with it. Chiropractors, please don't Utilize ChatGPT internally to create emails to streamline your team meetings. Training manuals Absolutely Use that stuff or use your AI for that, but when it comes to building the systems inside of your office for marketing, follow through. There's people out there that can do this in a third of the time than anyone here in the U S can, cause the people in the U S are doing multiple things at once. These people are like, yeah, no, I know how to do a chat bot for Facebook messenger. And you're like, wow, that'd be great If I never have to answer another Facebook message again for your business, right? It's just one example that just came off the top of my head, anything else.
Speaker 2:I feel good, man. I will say I'm very positive. I'm not catastrophizing. I have a very positive outlook on the impact that AI has on business and it's melting certain industries. Saas is dead. There's something called SaaSmageddon, if you're aware. You know e-com is suffering massively, unless you're a manufacturer. Agencies are suffering unless they've niched down some of the last business models that I think are really going to survive the the, you know the change in labor distribution or or what we're talking about here. It's brick and mortar, it's local manufacturing and it's it's medicine. I don't care how advanced ai and robotics get. I still want to talk to my doctor.
Speaker 1:Yeah. They're not going to be able, I'm not going to trust the robot to fill a cavity. Yeah, you know what I'm saying.
Speaker 2:Yeah, I still want to talk to my doctor. So, if you're listening to this, interestingly, y'all are like you're the Vanguard, you're the Alamo for humanity. What you do it one of the last things left that we still really need people for. So I think it's critically important it might be more important now than ever, and it's worthy of support. So again, even if it's not us, go get somebody who can help you, because helping you means helping other people, and I think that that's you know. You've got a noble mission and it's one I believe in. So, enrico, I appreciate you having me on. Thank, you.
Speaker 1:Thanks for being here, man. This was gold, yeah. Growing and scaling is a mission to serve more people in our industry. It's nothing to be ashamed about. So get out there, get the help you need to grow and scale your business. That's my tagline. There you go, so that's a great ending to it. Perfect, man, thanks for being here. I'll put all your links in the YouTube, the Spotify, everything people can reach out to you. Appreciate it. That was gold, yeah.
Speaker 2:Thanks for having me.
Speaker 1:Yeah.
