Real Talk for the Non-Profit Event Pro
On Real Talk for the Non-Profit Event Pro, we dive heart first into all things events in the non-profit world. Each week, your host Amy Milne and her guest get real on a variety of topics from marketing, sponsorship, peer-to-peer fundraising, logistics, and everything in between to ensure your events matter. They talk tricks of the trade and share tales from the trenches so you can produce epic events that inspire participants, raise more money and change lives.
Real Talk for the Non-Profit Event Pro
Going Back To Basics: It Might Be Exactly What Your Event Needs — With Molly Fast
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Molly Fast is back. The most-listened-to guest in Real Talk history returns with a new vantage point and a lot more to say. After more than two decades running one of the most successful peer-to-peer programs in North America, Molly has shifted into building something new within the same company she's called home. This shift has given her a front-row seat to a problem she's increasingly convinced is at the root of why so many events underperform: Organizations have perfected the tools but they've completely skipped the teaching. In this episode, she and Amy go deep on what it actually takes to turn participants into fundraisers, why going back to basics might be the most radical thing you can do right now, and what peer-to-peer does that no other fundraising vehicle can replicate. This episode is packed with gold.
Key Components:
- What Molly's career shift — from running the same national program for 22 years to building a new consulting arm — is teaching her about the state of peer-to-peer fundraising right now
- The tools vs. teaching gap: why a fundraising page, sample emails, and social graphics are not a fundraising program
- The formula that hasn't changed in 25 years: meaningful goal, specific ask, personal story. It still works regardless of how much someone wants to raise
- Why peer-to-peer events have always been community-building tools long before community became a buzzword
"It's not asking for money, it's inviting someone to just support something that matters to you."
