While Canada may have won the geographic lottery in sharing a border with the world's biggest economy, Canadian manufacturers have been less successful in cracking overseas markets. The United States consumes more that 80% of our exports, leaving little capacity for growing other trade channels. The question is, how do we get manufacturers to invest in their businesses, to buy new technology and to adopt new processes that could make them leaner and more efficient?
Matt Poirier, senior director of National Policy and Government Relations at Canadian Manufacturers & Exporters (CME) and CTEA’s Don Moore explore the options manufacturers already have at their disposal, and ways Canadian governments can assist them in growing export capacity.
The Four pillars