Masters of Marketing
Deep dives with marketing masters from across the globe, where they share their marketing best practices, experiences, and insights with Bassem Saber.
Podcasting since 2023 • 33 episodes
Masters of Marketing
Latest Episodes
Virality, Social Media Growth, and How Fahad Kaleem Gained Millions of Followers
Any social media expert worth working with will tell you that there's no one-size-fits-all formula for brands to go viral. However, finding a virality formula is a possibility for almost any brand out there.Fahad Kaleem is a top content...
August 08, 2024
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Episode 34
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54:06
Sales, Business Development, Management, and How They Combine to Grow Your Business
A good salesperson can persuade people who need a product or service to buy it from them. A great salesperson knows that sometimes, people don't know what they actually need.Charlotte Vermeer is the Managing Partner of Igloo, the award-...
June 13, 2024
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Episode 33
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46:09
Mohamad Itani from Amazon Ads Delves into the Future of Marketing in the GCC
The GCC contains a wealth of opportunities for investors and businesses alike. We're already seeing massive growth throughout the region, especially when it comes to digital advertising.Mohamad Itani is the Head of Partnerships at Amaz...
May 23, 2024
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Episode 32
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45:05
PR, Partnerships, Social Media, and How to Use Them to Grow Your Startup
When it comes to communicating with potential customers, authentic, genuine content is the name of the game.Ksenia Zaykova is the Founder of Node Communications, one of the region's premier PR and consulting firms, and the CCO of Angels...
April 30, 2024
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Episode 31
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44:04
How MCG Talent Grew to Become a Multi-Million Dollar Company
Today, the UAE is one of the world's top hubs for business. However, back when Justin McGuire started MCG Talent, that wasn't the case.Justin McGuire is the Founder of MCG Talent, the region's top marcom recruitment firm, and over the y...
March 22, 2024
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Episode 30
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49:13