Masters of Marketing
Deep dives with marketing masters from across the globe, where they share their marketing best practices, experiences, and insights with Bassem Saber.
Masters of Marketing
What PR is, is not, and How it Helps Grow Your Business
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Bassem Saber
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Episode 5
PR is one of the most essential building blocks for a company's reach and brand trust, and in this episode of Masters of Marketing, Zeina Akkawi, a renowned Publicist and Managing Director of PAZ Marketing Management, shows us exactly how it's done.