Masters of Marketing

Insurance Marketing and the Keys to Building Long-term Success

June 13, 2023 Bassem Saber Episode 13
Insurance Marketing and the Keys to Building Long-term Success
Masters of Marketing
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Masters of Marketing
Insurance Marketing and the Keys to Building Long-term Success
Jun 13, 2023 Episode 13
Bassem Saber

When it comes to acquisitions, it's often a huge international company that acquires a smaller local player, but not in the case of AXA's acquisition by GIG in the GCC. Caroline Bertrand, Chief HR and Marketing Officer at GIG, recounts the unique journey she experienced as part of GIG's acquisition of AXA Gulf.​

Show Notes

When it comes to acquisitions, it's often a huge international company that acquires a smaller local player, but not in the case of AXA's acquisition by GIG in the GCC. Caroline Bertrand, Chief HR and Marketing Officer at GIG, recounts the unique journey she experienced as part of GIG's acquisition of AXA Gulf.​