Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast
Each week on Madvertising, the marketing team at AdQuick sits down with founders, CMOs, investors, and industry experts for candid conversations at the intersection of advertising, marketing, and technology.
Hosted by Adam Singer (VP of Marketing) and Chris Gadek (ex-VP Growth, now CEO) at AdQuick — the leading out-of-home advertising platform — Madvertising covers the topics modern marketers need to stay ahead: ad tech, programmatic advertising, marketing attribution, media mix modeling, brand strategy, AI in marketing, out-of-home and DOOH advertising, DTC and e-commerce growth, SEO, B2B marketing, startup growth, venture capital, and the creator economy.
Past guests include SparkToro CEO Rand Fishkin, beehiiv founder Tyler Denk, Triple Whale's Alexa Kilroy, Check My Ads co-founder Nandini Jammi, Pirate Wires' Mike Solana, VC Turner Novak, Digitas EVP John Long, Lamar VP Ian Dallimore, and dozens of other marketing leaders, agency heads, and startup founders.
Whether you're a brand marketer, media buyer, agency strategist, startup founder, or just passionate about the future of advertising, Madvertising delivers the insights, trends, and honest takes you won't find in a press release.
New episodes every week.
Available on YouTube, Spotify, and Apple Podcasts. Visit adquick.com to learn more.
Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast
Marissa Kraines on Building a B2B Brand People Actually Care About
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In the latest episode of the Madvertising podcast, we sit down with Marissa Kraines, VP, Head of Brand Marketing at Webflow, to unpack what it really takes to build a modern B2B brand that people actually care about.
Marissa brings a rare combination of enterprise rigor and creative instinct, and previously was at Salesforce, where she led global social, influencer, and content programs that drove real pipeline, not just engagement. Now at Webflow, she’s on a mission to make B2B marketing more human, humorous, and culturally relevant.
We get into what that looks like in practice: from growing Webflow into a serious enterprise contender, to building campaigns like “AI Guy” that lean into world-building and storytelling rather than traditional product marketing.
We also explore how to win attention in feeds dominated by memes, why brand matters even more in an AI-driven search landscape, and how to actually measure whether brand and content are driving business outcomes. Marissa shares how Webflow activates its community of creators and agencies as an extension of the marketing team, and how her own team uses AI as a creative partner—not purely a shortcut.