Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast
Each week on Madvertising, the marketing team at AdQuick sits down with founders, CMOs, investors, and industry experts for candid conversations at the intersection of advertising, marketing, and technology.
Hosted by Adam Singer (VP of Marketing) and Chris Gadek (ex-VP Growth, now CEO) at AdQuick — the leading out-of-home advertising platform — Madvertising covers the topics modern marketers need to stay ahead: ad tech, programmatic advertising, marketing attribution, media mix modeling, brand strategy, AI in marketing, out-of-home and DOOH advertising, DTC and e-commerce growth, SEO, B2B marketing, startup growth, venture capital, and the creator economy.
Past guests include SparkToro CEO Rand Fishkin, beehiiv founder Tyler Denk, Triple Whale's Alexa Kilroy, Check My Ads co-founder Nandini Jammi, Pirate Wires' Mike Solana, VC Turner Novak, Digitas EVP John Long, Lamar VP Ian Dallimore, and dozens of other marketing leaders, agency heads, and startup founders.
Whether you're a brand marketer, media buyer, agency strategist, startup founder, or just passionate about the future of advertising, Madvertising delivers the insights, trends, and honest takes you won't find in a press release.
New episodes every week.
Available on YouTube, Spotify, and Apple Podcasts. Visit adquick.com to learn more.
Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast
Christian Brown - The Creator Economy Is Growing Up | #89
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In this episode of the AdQuick Madvertising Podcast, Adam Singer sits down with Christian Brown, co-founder and CMO of Glewee, to explore how influencer marketing has evolved from one-off sponsored posts into a scalable, always-on marketing channel.
Christian shares how he got into e-commerce and social media marketing as a teenager, before social advertising had really taken off, and how that experience ultimately led to building Glewee. He explains why the most effective creator programs focus on long-term relationships with creators, how brands can turn creator content into performance marketing assets, and why even smaller brands can get started with relatively modest budgets.
The conversation also goes into the rise of TikTok Shop and affiliate marketing, the growing role of creators in B2B marketing, and why follower count may matter less than a creator's ability to actually drive sales and engagement.
Finally, Adam and Christian discuss one of the biggest questions facing marketers today: AI. Christian explains why AI can dramatically increase the efficiency of marketing teams, but why brands shouldn't confuse cheaper content production with better creative. They discuss the growing value of authenticity, the risks of using AI as a shortcut, and how marketers can use AI to eliminate repetitive work while keeping human judgment and creativity at the center.