In this episode, I welcome back my friend Brad Giles, leadership coach, author, and founder of Evolution Partners, to talk about his new book Bigger Isn’t Better, Better Is Better. Brad shares why owner-led companies should focus on building better businesses instead of chasing endless growth, the power of “soul” in a leadership team, and how to avoid the doom loops that sabotage performance. We dive into the Better Team Flywheel, discipline vs. patience, and how to design a business that creates both success and freedom.

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