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Some of the cheapest, easiest promotions to run are the ones fans are already doing on their own. In Episode 178, Jeremy Neisser breaks down two low-maintenance promotional nights built entirely on existing demand: hosting fantasy football drafts in your suites and running a fidget trading meetup for families. Both come with real pricing examples, a small tweak that turns a one-night rental into future attendance, and the marketing rule that decides whether they sell. If you've got a soft date and no budget to fix it, this is the episode to act on.

KEY TOPICS COVERED
- Why the cheapest promotions to run are ones fans already do without you — and how to spot them
- How to package your suites or private spaces as fantasy football draft nights while draft season is still live
- Real pricing benchmarks teams are using ($400 for 20 people per suite; $900 per suite with extras)
- The one tweak stolen from Boise State — bundling a specific game ticket — that turns a room rental into a date on your calendar
- What Boise State, the Baltimore Ravens, and a baseball team actually included in their draft packages
- How to read Google Trends to catch a promotion while demand is climbing, using fidget trading as the example
- Everything a fidget trading meetup requires on your end (spoiler: a board and a room)
- How to build a branded trading board in Canva in about 20 minutes and print it locally for next to nothing
- The single principle that makes both ideas cost almost nothing to run
- How to write the offer in the buyer's words so it actually gets booked
- Where to run these on a soft date — suites, pregame and postgame spaces, or any open area
- How to keep the booking flow simple: visible price, clear inclusions, one button

TIMESTAMPS
[00:00] – Two easy promo ideas built to rescue a soft date on your schedule
[00:43] – Why fantasy football draft season makes this an August-into-September play
[01:12] – A suite rental example: $400 for 20 people and how the draft-night setup works
[01:42] – What Boise State and the Baltimore Ravens added to make their packages sell out
[02:40] – The bundling move that turns a one-night rental into future attendance
[03:10] – Fidget trading explained, and why families already get it
[03:39] – How stores and Chick-fil-A locations are already hosting trading meetups
[04:07] – What a fidget trading event actually needs from your venue
[04:35] – Build a branded trading board fast with Canva, ChatGPT, and a local printer
[05:31] – The shared reason both promotions work: you're supplying space, not creating demand
[06:29] – Sell it with the buyer's words — "host your fantasy draft here," not "suite rental package"
[07:26] – The best way to use these ideas when the date is soft and the budget is zero
[07:56] – Closing thoughts and an invitation to share how your event goes

CALL TO ACTION
If you've got a soft date coming up with no budget to fix it, pick one of these and run it — a fantasy draft in your suites or a fidget trading day at your ballpark or arena. Then head to Apple Podcasts or Spotify and leave a rating or review so the show reaches more sports marketers trying to sell more tickets and grow their fan base. Jeremy would also love to hear how your event turns out.



Links Mentioned:
SkyCarp Fantasy Football Packages
Baltimore Ravens Fantasy Football Package
Arizona Diamondbacks Fantasy Football Package
Hartford YardGoats Fantasy Football Package
Boise State Fantasy Football Package
Toledo MudHens Fantasy Football Package

Google Trends - Fidget Trading
Instagram - Fidget Trading
Fidget Trading Boards

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