160 - Exciting News: Sports Marketing Machine Has Merged with Revelocity (And What It Means for Your Marketing)

Sports Marketing Machine Podcast

Sports Marketing Machine Podcast
160 - Exciting News: Sports Marketing Machine Has Merged with Revelocity (And What It Means for Your Marketing)
Apr 16, 2026 Season 1 Episode 160
Jeremy Neisser

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Big news—Sports Marketing Machine has officially joined forces with Revelocity Sports. But this episode isn’t just about the merger… it’s about what it unlocks for you. Jeremy breaks down why the best teams aren’t just running promotions and ads—they’re building connected marketing systems that drive more ticket sales, better decisions, and stronger fan engagement.

Key Topics Covered

  •  The big announcement: why Sports Marketing Machine joined Revelocity Sports 
  •  Why most sports teams are running disconnected marketing tactics
  •  The difference between “busy marketing” and revenue-driving systems
  •  How connecting your ads, email, data, and CRM unlocks better results 
  •  Why automation creates space for strategy instead of constant execution
  •  The role of personalization and fan data in driving engagement and sales 
  •  How top teams are building systems that generate momentum over time 
  •  What this partnership means for future insights, strategies, and case studies 

Timestamps

  • 00:00 — Big announcement: SMM joins Revelocity Sports 
  • 01:24 — The mission: helping teams sell more tickets and grow their fan base 
  • 02:48 — Why traditional strategies still work (but aren’t enough alone) 
  • 03:46 — The shift: from tactics to connected marketing systems 
  • 05:12 — Disconnected vs. system-driven teams 
  • 06:08 — How automation changes the role of marketing leaders 
  • 07:33 — Creating space for strategy and long-term planning 
  • 08:02 — What stood out about Revelocity Sports 
  • 08:24 — Shared mission: helping teams and communities thrive 
  • 09:21 — Data, personalization, and smarter fan communication 
  • 10:48 — What this means for the future of the podcast 
  • 12:13 — Developing staff and reducing turnover through education 
  • 13:08 — Closing thoughts and what’s ahead 

Call to Action

If you’ve been focused on improving individual tactics—your ads, your emails, your promotions—this episode will challenge you to think bigger. Start looking at how everything connects. Because that’s where the real growth happens.

And if you’ve been listening to the podcast, get ready—this next chapter is all about bringing you deeper insights, smarter strategies, and real-world examples you can apply immediately.


Links mentioned: 

Revelocity Sports - LINK

Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine

Episode Artwork 160 - Exciting News: Sports Marketing Machine Has Merged with Revelocity (And What It Means for Your Marketing) 13:19 Episode Artwork 159 - Should You Get Rid of Your Ticket Office? The Pros, Cons, and What Teams Need to Consider 18:48 Episode Artwork 158 - The Theme Night Framework That Actually Works 15:47 Episode Artwork 157 - What Your Group Renewal Rate SHOULD Be — And Why They Don’t Come Back 23:47 Episode Artwork 156 - Pros / Cons of Doing Trade Deals with Your Marketing 25:47 Episode Artwork 155 - Game Entertainment 101 - How Great Teams Design Crowd Energy 17:33 Episode Artwork 154 - How to Make Your Group Sales Page Easier to Buy From 15:25 Episode Artwork 153 - Selling Merchandise on Amazon — The Pros, Cons & Hidden Tradeoffs for Sports Teams 27:12 Episode Artwork 152 - Why More Reach Didn’t Mean More Ticket Sales (And What Actually Fixes It) 23:17 Episode Artwork 151 - Why Your Meta Ad Creative Isn’t Built to Scale (And What to Fix) 16:40 Episode Artwork 150 - How to Track Marketing When Meta’s Reports Tell a Different Story 24:26 Episode Artwork 149 - What Is P-Max? (And When Agencies Use It to Hide Weak Strategy) 18:04 Episode Artwork 148 - Allocating Budget to Lead Generation 22:45 Episode Artwork 147 - Meta Ad Strategies That Work in 2026 17:18 Episode Artwork 146 - 13 Marketing Predictions for 2026 30:19 Episode Artwork 145 - Where I Was Right & Wrong On My Marketing 2025 Predictions 24:02 Episode Artwork 144 - 13 Marketing Lessons Learned in 2025 30:49 Episode Artwork 143 - The Experience Shift: How to Make Fans Choose You Over Everything Else 16:46 Episode Artwork 142 - How to Use Q5 to Sell More Tickets With Less Budget 14:39 Episode Artwork 141 - Pros/Cons of "Buy Out" Nights 18:38 Episode Artwork 140: The Mystery Pack Promo That Sold 700 Opening Day Tickets in November 27:10 Episode Artwork 139: What Is Conversion Rate Optimization (CRO)? 9:32 Episode Artwork 138: Community Survey vs. Fan Survey — The Value of Both 12:56 Episode Artwork 137: Make Your Black Friday Offer So Good Fans Feel Stupid Saying No 21:36 Episode Artwork 136 - Operational Efficiency Playbook: Getting 3% Better with Mike Van Hise 41:26