In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser shares why consistent video content is no longer a "nice-to-have" — it's the cornerstone of a smarter paid media strategy. Whether you're trying to warm up cold audiences, lower your ad costs, or re-engage past ticket buyers, video is the most powerful (and underused) tool in your marketing playbook.
Jeremy explains how short-form videos help you build trust, increase engagement, and improve targeting — even on a tight budget. He also shares real-world examples and actionable tips for sports teams to use video content to drive more clicks, conversions, and repeat attendance.
💡 Key Takeaways
Sound Bites
"People buy experiences, not tickets."
"Create more video content — your ads will thank you."
"Warming the audience makes everything cheaper and easier."
Chapters
00:00 – Why Video Matters More Than Ever
02:42 – Using Video to Warm Up Cold Audiences
05:59 – Lowering CPMs Through Smarter Targeting
08:47 – Re-Engaging Past Buyers with Video Highlights
11:34 – Key Takeaways + Simple Video Ideas for Teams
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In this episode, Jeremy unveils two powerful tools Sports Marketing Machine is currently beta-testing — both born from real challenges teams are facing.
➡️ Fan Feedback Tool:
Surveys are great... until they become static, siloed, and unusable. Jeremy breaks down how their new Dynamic Survey Dashboard goes beyond SurveyMonkey and Google Forms by segmenting responses by fan type, age, zip code, and behavior — giving marketing teams actionable insights instead of generic feedback.
➡️ Sponsorship Management Tool:
Tired of managing partnerships with 10 different spreadsheets? Jeremy introduces an all-in-one Sponsorship Dashboard that organizes contracts, asset tracking, proof-of-performance photos, tasks, and more — eliminating chaos and enabling teams to deliver partner ROI with confidence.
Whether you're a marketer drowning in data or a partnership director juggling Google Sheets, this episode shows there's a better way.
💡 What You’ll Learn:
🔧 Tools Discussed:
✅ Take Action:
If you'd like beta access to either tool — or you're just tired of managing your season in spreadsheets — reach out to Jeremy directly jeremy@sportsmarketingmachine.com or visit sportsmarketingmachine.com to schedule time to see a demo.
📣 Let’s Connect:
Subscribe & Review: If this episode sparked a new idea or solution for you, be sure to subscribe and leave a quick review — it helps the show grow and reach more sports marketers.
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In this episode, Jeremy sits down with Jonathan Hufnagel, founder and CEO of Dash, the leading fan activation platform used by over 400 sports teams across North America. What started as a digital auction tool has evolved into a comprehensive fan engagement and e-commerce solution helping teams drive revenue, generate leads, and create unforgettable in-game experiences.
Jonathan shares the story behind Dash's creation, how they're helping teams simplify promotions like jersey auctions and mystery tickets, and why now is the time for teams to lean into digital engagement — not shy away from it. Plus, hear real-world success stories from teams like the Florida Everblades and Coachella Valley Firebirds that are driving major ROI through creative, data-driven activations.
Whether you're in ticketing, sponsorship, or marketing, this episode is packed with actionable ideas to help your team move faster, sell smarter, and activate fans more effectively.
🔑 Topics Covered:
💡 Notable Quotes:
“You’ve got to stop making buying decisions for your fans before you've even given them the opportunity.” — Jonathan Hufnagel
“Most people want to win. When there's urgency, limited quantity, and emotion involved, you sell more.”
“Activations are moving from signage to experiences. That’s where ROI lives.”
🔗 Resources & Links:
📲 Subscribe & Follow:
Don’t miss a future episode of The Sports Marketing Machine!
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In this episode of The Sports Marketing Machine Podcast, Jeremy Neisser sits down with Arthur, the CEO of Vibe.co — a self-serve streaming TV ad platform changing how sports teams approach fan acquisition and ticket sales.
Arthur pulls back the curtain on why CTV (connected TV) advertising isn’t just for big brands anymore, and how teams with modest budgets can now launch high-impact TV campaigns that are trackable, targeted, and ridiculously easy to set up — no agency required.
Whether you're trying to sell more tickets, build brand awareness, or just find a new way to get in front of fans, this episode shows how streaming TV can (finally) be part of your playbook.
✅ Top Takeaways:
🗣️ Sound Bites:
“Your local TV rep won’t give you conversion data. Vibe will.”
“If your mom couldn’t launch a campaign on it, we didn’t build it right.”
“Streaming TV retargeting might be the best silver bullet in marketing right now.”
“It’s not just ads — it’s insights. You’ll know which channels and audiences convert.”
🧠 Topics Covered:
⏱ Episode Chapters:
00:00 – Introduction to Vibe and CTV Ads
01:37 – Why TV Advertising Isn’t Complicated Anymore
04:51 – Start with Retargeting, Not Branding
07:36 – Vibe vs. Meta: Similar Tactics, New Medium
08:57 – Combining TV with Other Channels
10:43 – Measuring Incrementality: Why Vibe Beats Most Platforms
11:30 – Campaign Budget Guidelines That Actually Work
13:08 – Reusing Video Across Platforms
14:47 – Why Audio Is Everything for TV Ads
15:45 – Audience Size & When to Launch Your First Campaign
17:40 – Final Thoughts + How to Get Started
📣 Ready to Test TV for Your Team?
Want to launch your first streaming TV campaign?
▶️ Watch the tutorial Jeremy made - HERE
🚀 Try Vibe for yourself - SIGN UP HERE
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In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser breaks down one of the most misunderstood tactics in sports marketing: the loss leader. While promotions like $1 hot dogs or “Kids Eat Free” nights can pack the stands and drive in-game revenue, not every deal is a good deal.
Jeremy explains how smart promotions protect perceived value, generate buzz, and increase total spend — while bad ones can erode your brand and season ticket strategy.
Learn which deals drive revenue, which ones backfire, and how to craft promotions that make fans feel like they scored — without your team taking a loss.
✅ Top Takeaways
🧠 Sound Bites
🕒 Episode Chapters
Vermont Lake Monsters - Hot Dog Hysteria
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In this episode of The Sports Marketing Machine podcast, host Jeremy Neisser unpacks a massive missed opportunity hiding in plain sight — your youth programming. From reading programs to Little League nights and summer camps, teams engage with thousands of families every year… but most fail to collect the right data that fuels future revenue.
Jeremy shares why collecting just a few key data points — like birthdays, school names, and sibling info — can open the door to birthday party bookings, targeted promotions, and long-term fan engagement. Whether you run camps, clinics, kids clubs, or school nights, this episode will show you how to turn participation into ticket sales with minimal effort and maximum return.
✅ Top Takeaways:
🧠 Key Insights:
🔊 Sound Bites:
⏱️ Chapters:
00:00 – Why Youth Events Are Full of Untapped Potential
02:54 – What Data Teams Should Be Collecting
06:01 – Using School Info for Strategic Outreach
08:53 – Birthday Campaigns, Family Offers & Other Smart Uses
11:59 – Keep It Simple: Easy Ways to Collect and Track Data
Episodes mentioned:
103 - Personalize It - Why it Works
104 - Personalization That Sells: How Revelocity Helps Teams Fill Seats
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In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser tackles a critical issue facing sports marketers: how to bring back fans who came once — but never returned.
With 85% of single-game buyers not returning the following season, teams are leaving massive revenue on the table. Jeremy breaks down a proven, cost-effective solution: the “We Miss You” email strategy — a personalized outreach approach that leverages existing data to re-engage past buyers.
Forget the generic newsletter blast. This strategy is all about 1:1 connection: short, simple, text-based emails that feel like they’re written just for them. Jeremy shares tips, templates, and timing advice to help you set up a campaign that feels authentic and drives results.
Whether you're in-season or planning ahead, this episode gives you a repeatable, high-ROI tactic you can launch fast.
Top Takeaways
Episode Chapters
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In this episode of The Sports Marketing Machine, host Jeremy Neisser explores one of the most underrated tools in sports marketing: service recovery. Mistakes at games are bound to happen — a missed giveaway, a ticketing issue, a long concession line — but how your team responds can turn frustration into fierce loyalty.
Jeremy shares memorable examples from companies like 1-800-FLOWERS and Disney, illustrating how proactive, empowered customer service can create “wow” moments that stick. You'll walk away with real strategies to help your team not just fix problems, but build fans for life.
✅ Key Takeaways:
💬 Sound Bites:
⏱️ Chapters:
00:00 – Introduction: Why Recovery Moments Matter
02:47 – Real-Life Examples (1-800-FLOWERS, Disney, and more)
06:10 – Fan Service Playbook: How to Train, Empower & Respond
If you found this episode valuable, share it with your team or drop a quick review on Apple or Spotify.
🎧 Subscribe, rate, and help more marketers learn how to turn mishaps into marketing gold.
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In this episode of The Sports Marketing Machine podcast, host Jeremy Neisser breaks down how sports teams can turn end-of-season fan surveys into a powerful tool for driving next season’s ticket sales and improving game day experience. Instead of sending out generic surveys that lead nowhere, Jeremy walks through five key categories every fan survey should cover — from ticket access to promotional impact — and explains how to structure questions for actionable insights.
He also reveals how dynamic dashboards (like Power BI) transform raw survey responses into strategic clarity by tying fan feedback directly to buyer behavior. Whether you're sending your first survey or looking to overhaul your current one, this episode helps teams ask smarter questions and make smarter decisions.
✅ Top Takeaways:
🧠 Key Insights:
🗣️ Sound Bites:
⏱️ Chapters:
📬 Looking to level up your fan survey process?
We now offer a full-service solution for teams: from survey setup to dynamic reporting dashboards that tie fan feedback directly to outcomes.
📅 Schedule a demo to see how it works.
🎧 Subscribe, rate, and share the podcast to help more teams grow their fan base and sell more tickets!
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In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser gives sports marketers a hands-on walkthrough of Vibe.co — the self-service streaming TV ad platform that’s changing how teams approach awareness and brand marketing.
Jeremy breaks down how sports teams (even with limited budgets or staff) can now create, launch, and track targeted TV campaigns without needing an agency or a massive media buy. From selecting your audience to understanding how Vibe’s IP tracking works, this episode demystifies the streaming TV ad space and shows you how to make it part of your fan acquisition strategy.
Whether you’re promoting theme nights, ticket plans, or simply trying to build brand awareness, this is your crash course in modern TV advertising that finally works for sports teams.
✅ Top Takeaways:
🗣️ Sound Bites:
⏱️ Episode Chapters:
📢 TV Ads Just Became a Real Option for Sports Teams.
Vibe gives you the power to run streaming TV ads on your terms — budget-friendly, easy to manage, and built for sports marketers.
🎯 Want to see how it works?
Check out the full walkthrough in this episode — or schedule a call and I’ll show you how teams are using Vibe to sell more tickets.
Full YouTube Walk-Through Video
🎧 Subscribe, rate, and share the podcast to help more teams market smarter, grow their fan base, and fill more seats!
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Summary
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses how to strategically plan your marketing budget to maximize ticket sales. Whether you're just starting out with a small email list or you have a $20K marketing budget, Jeremy walks you through exactly where to invest at each stage.
You'll learn why building your owned audience first is crucial, where display ads and Meta campaigns fit in, why smart list buying beats random ad spending, and how to stretch every marketing dollar for maximum ROI.
✅ Takeaways
🎧 Sound Bites
📖 Chapters
00:00 — Introduction: Maximizing Your Marketing Dollars
01:12 — Building a Strong Owned Audience First
03:59 — Smart Budget Allocation for $20K Teams
07:22 — Advanced Tactics: YouTube, Spotify, CTV
10:30 — Why Awareness & Retargeting Should Dominate
12:52 — Final Key Takeaways
🚀 Episode Outline
Stage 1: Foundation First (Small Email List Teams)
Stage 2: Smart Spending ($20K Budget + Sizable List)
Optional Upgrades for Bigger Budgets
Summary
🎧 Don’t forget:
If you found this helpful, please subscribe, rate, and share the Sports Marketing Machine podcast to help others grow their fan base and sell more tickets too!
Episodes Mentioned:
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In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser wraps up the 4-part Meta Ads 101 series with a deep dive into retargeting—what it is, why it works, and how to do it effectively.
Jeremy walks through step-by-step how to retarget website visitors and social media engagers, while showing you how to exclude recent ticket buyers so you’re not wasting ad dollars. Plus, he explains why timing matters more than you think and how to set the right window (3–7 days or 10–14 days) for maximum conversions.
🧠 Takeaways
🔊 Sound Bites
"If you're spending $35 a week to stay in front of high-intent fans—that's worth it."
⏱️ Chapters
00:00 – Intro to Retargeting
01:12 – Website Visitors: The Most Valuable Warm Audience
03:46 – Creating an 8-Day Retargeting List
06:10 – Building Your Ad & Excluding Ticket Buyers
08:48 – Social Media Engagers: Likes, Shares & Views
11:36 – Why Timing (3–7 or 10–14 Days) Matters
13:22 – Recap & How to Test for Just $5/Day
Watch the tutorial on Youtube
🎧 Subscribe, rate, and share the podcast to help others grow their fan base and sell more tickets too!
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In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser explores one of the most powerful (and underused) Meta Ads tools: Lookalike Audiences. As part three of the Meta Ads 101 series, this episode unpacks how sports teams can find new, high-quality fans by targeting people who are most similar to those already engaging—like video viewers, past ticket buyers, and website visitors.
Jeremy walks through how to build these audiences, when to use them, what mistakes to avoid, and how to combine them with smart exclusions for even better performance.
🧠 Takeaways
🔊 Sound Bite
“If someone’s watching 75% of your video—they’ve already watched a commercial about you.”
⏱️ Chapters
00:00 – Introduction to Lookalike Audiences
01:10 – How Meta Tracks Behavior
02:50 – Building Lookalike Audiences from Video Viewers
05:32 – Better Sources = Better Results
08:24 – Layering Location, Demographics & Exclusions
10:46 – How to Organize Campaigns by Audience Type
13:20 – Cold vs. Warm vs. Hot Audiences
17:15 – Recap & Best Practices
📺 Want to see Jeremy build a lookalike audience live?
YouTube tutorial link.
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In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser continues the Meta Ads 101 series with a practical deep dive into exclusion lists—one of the most underrated ways to stretch your ad dollars and reach the right fans.
Jeremy walks through why every sports team should separate their audiences (like single-game buyers vs. season ticket holders) and how to use Meta’s built-in tools to make sure you’re not wasting money advertising to people who’ve already converted. Whether you're promoting mini-plans, season tickets, or group packages, this episode gives you a clear game plan to refine your targeting and boost your ad performance.
If you’ve ever wondered how to avoid annoying your most loyal fans or throwing budget away on audiences that already bought—this one’s for you.
🧠 Takeaways
🔥 Sound Bite
“You're wasting marketing dollars advertising to people who’ve already bought.”
⏱️ Chapters
00:00 – Intro to Episode 108
00:28 – Why Exclusion Lists Matter
02:18 – Setting Up Targeted Campaigns in Meta
06:06 – Real-World Use Cases and Pro Tips
Want to watch how Jeremy builds these campaigns in real time?
🔗 Check the YouTube walkthrough.
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In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser kicks off a brand-new four-part series on Meta Ads, breaking down small but powerful tweaks that can make a big difference in your campaign results.
Today’s focus? The critical difference between Link Clicks and Landing Page Views. While they sound similar, choosing the wrong one can tank your ROI.
Jeremy walks you through step-by-step inside Meta Ads Manager and explains why optimizing for Landing Page Views—not Link Clicks—delivers higher-quality traffic, more engaged visitors, and better conversions.
If you're running ticket sales campaigns and sending fans to your website, this episode will change the way you set up your Meta campaigns from now on.
✅ Takeaways
🛠️ Action Step
Next time you create a Meta Ads campaign to drive traffic to your website:
⏱️ Chapters
00:00 – Introduction to the Meta Ads Series
00:26 – Setting Up a Campaign in Ads Manager
01:19 – Understanding the Campaign Structure
02:19 – The Common Mistake: Choosing Link Clicks
03:15 – Why Landing Page Views Are Better
04:07 – Your Action Plan & Final Thoughts
If you found this helpful, stay tuned for next week’s episode as Jeremy dives deeper into the world of Meta Ads and shows you how to build smarter, better-performing campaigns for your sports organization.
Watch the Tutorial on YouTube
🎧 Subscribe, rate, and share the podcast to help others grow their fan base and sell more tickets too!
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In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the pros and cons of buying email lists for sports marketing. He outlines when it makes sense to purchase a list, such as for new teams, urgent campaigns, or targeting specific demographics.
The episode also covers the benefits of buying lists, including fast access to potential fans and targeted reach, as well as best practices for ensuring compliance and engagement. However, Neisser warns of the potential downsides, including data quality issues and uncertain ROI. He emphasizes the importance of building an organic list as a priority.
Takeaways
Chapters
00:00 Introduction to Buying Email Lists
01:11 When to Consider Buying a List
06:51 Benefits of Buying a List
07:19 Best Practices for Buying a List
09:39 Cons of Buying a List
14:23 Main Takeaways and Conclusion
Interested in buying a list and want recommendations - email jeremy@sportsmarketingmachine.com.
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In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser explores four unconventional marketing strategies to help sports teams reach new fans and grow their brand. The strategies discussed include partnering with community events, leveraging hotel and tourism partnerships, utilizing movie theater advertising, and engaging in influencer marketing.
Each strategy is designed to create unique opportunities for teams to connect with potential fans and increase ticket sales.
Takeaways
Chapters
00:00 Introduction to Unconventional Marketing Strategies
01:38 Partnering with Community Events
04:25 Leveraging Hotel and Tourism Partnerships
07:46 Movie Theater Advertising: Captive Audiences
10:10 Influencer Marketing for Sports
12:55 Final Thoughts and Actionable Tips
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In this conversation, Jeremy Neisser and Andy Milovich discuss the importance of personalization in sports marketing through Revelocity Sports. They explore the challenges teams face in engaging fans, utilizing data effectively, and the significance of targeted marketing strategies.
The discussion highlights successful case studies, the impact of creative campaigns, and the necessity of building long-term relationships with fans through effective communication and automation.
In this conversation, Andy Milovich discusses the importance of engaging fans on a deeper level to enhance their experience and increase repeat attendance at sporting events. He emphasizes the need for sports teams to leverage data analytics to understand consumer behavior and personalize their marketing efforts.
By breaking down silos within organizations and fostering a sense of community, teams can create meaningful connections with fans and drive revenue growth. Milovich also highlights the significance of tailored communication strategies for different audience segments and the critical role of data in sales and marketing efforts.
Takeaways
Chapters
00:00 Introduction to Revelosity Sports and Personalization
02:52 Challenges in Sports Marketing and Fan Engagement
05:52 Data Utilization in Fan Engagement
08:49 Segmentation and Targeted Marketing Strategies
12:11 Creative Campaigns and Audience Engagement
15:07 Success Stories and Measurable Impact
18:00 The Importance of Personalization in Ticket Sales
20:53 Streamlining Marketing Tools and Automation
24:08 Building Long-Term Fan Relationships
26:41 Engaging Fans for Repeat Attendance
28:35 Leveraging Data for Fan Engagement
30:36 Understanding Consumer Behavior in Sports
32:32 Personalizing Fan Experiences
34:01 Effective Communication with Diverse Audiences
39:47 Building Community Through Sports
41:45 Connecting Organizational Functions for Success
45:06 Harnessing Data for Enhanced Sales and Marketing
Contact Andy and the Revelocity Team
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In this episode of the Sports Marketing Machine Podcast, Jeremy Neisser explores the importance of personalization in sports marketing, drawing parallels with Amazon's successful strategies.
He discusses the psychological principles behind why personalization works, how Amazon utilizes data to enhance customer experience, and offers practical examples for sports teams to implement similar strategies to boost ticket sales and fan engagement.
Takeaways
Chapters
00:00 - Introduction to Personalization in Sports Marketing
02:07 - The Psychology Behind Personalization
05:27 - Amazon's Personalization Strategies
07:14 - Applying Personalization in Sports Teams
10:04 - Enhancing Fan Experience Through Personalization
Cheesecake Factory Menu - Decision Fatigue
SBJ - Personalization in Fan Experiences
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In this podcast episode, Jeremy Neisser hosts Ben Hall and Bryant Hafemeyer from the Minnesota Wild, along with Amanda McGuckin Hager from TrueDialog, to discuss the impact of text messaging on fan engagement and ticket sales.
The conversation covers the selection of TrueDialog as a partner, the importance of a service-first approach in communication, the evolution of fan communication strategies, and the measurement of success in enhancing the fan experience.
The episode also delves into balancing service and sales through text messaging, highlighting the impressive ROI and conversion rates achieved through their campaigns. In this conversation, Jeremy Neisser engages with Amanda McGuckin Hager, Ben Hall, and Bryant Hafemeyer to discuss effective marketing strategies in sports, focusing on SMS marketing, conversion tracking, and upcoming promotional campaigns.
They explore the importance of planning and sophistication in marketing efforts, the significance of engaging single game buyers, and the innovative features of TrueDialog that enhance deliverability and customer engagement.
The discussion also highlights the differences between short codes and long codes in SMS marketing, emphasizing the need for effective list-building strategies and compliance with legal standards.
Takeaways
Chapters
00:00 - Introduction to Text Messaging in Fan Engagement
03:05 - Choosing TrueDialog: A Partnership for Success
06:01 - Service-First Approach: Enhancing Fan Communication
08:59 - Evolving Fan Communication Strategies
11:52 - Measuring Success: From Policies to Repeat Business
15:02 - Balancing Service and Sales in Text Messaging
18:13 - ROI and Conversion: The Power of Text Messaging
22:58 - Tracking Conversions and Marketing Sophistication
25:27 - Upcoming Campaigns and Promotions
27:57 - Engaging Single Game Buyers
30:05 - Inbound Campaigns and List Building
33:10 - TrueDialog's Innovations and Features
36:21 - Deliverability: Short Codes vs Long Codes
TrueDialog
Amanda from TrueDialog's contact info: ahager@truedialog.com & LinkedIn
Ben Hall from the Minnesota Wild - LinkedIn
Bryant Hafemeyer from the Minnesota
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In this episode of the Sports Marketing Machine podcast, Jeremy Neisser shares insights from his recent trip to Disneyland, focusing on how Disney creates an unforgettable fan experience. He outlines six powerful lessons that sports marketers can apply to enhance fan engagement, including treating fans as guests, creating emotional connections, maintaining cleanliness, and incorporating surprise moments.
The episode emphasizes the importance of small details in crafting a memorable experience that keeps fans coming back.
Takeaways
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In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser celebrates the 100th episode by discussing the critical role of email marketing in ticket sales. He emphasizes that the real work begins after sending an email blast and highlights the importance of following up with interested customers.
Neisser provides actionable strategies for marketing teams to convert email engagement into sales, including how to effectively utilize lists of interested buyers and the significance of personalized follow-ups. He also encourages creative approaches to email promotions to maximize engagement and sales opportunities.
Takeaways
Chapters
00:00 Celebrating Episode 100
00:59 The Importance of Email Marketing
02:59 Turning Email Engagement into Sales
05:50 Follow-Up Strategies for Ticket Sales
08:53 Creative Approaches to Email Promotions
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In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the importance of relatability in sports marketing, particularly in email campaigns. He emphasizes that fans want to see themselves in marketing messages and provides actionable strategies for teams to connect with their audience.
Drawing lessons from Taylor Swift and Mike Rowe, Neisser highlights the significance of addressing emotions, using relatable imagery, and sharing testimonials. He concludes with practical tactics for applying relatability to various marketing campaigns, ultimately aiming to strengthen the bond between teams and their fans.
Takeaways
Chapters
00:00 - The Power of Relatability in Marketing
01:19 - Lessons from Taylor Swift and Mike Rowe
05:12 - Tactics for Effective Email Marketing
09:37 - Applying Relatability to Campaigns
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In this episode of the Sports Marketing Machine podcast, Vince Surdo discusses the launch of Catch's new software, Front Office, designed to streamline operations for sports teams. The conversation covers the challenges teams face with chaotic operations, the importance of data in sales tracking, and how mobile ordering can enhance fan engagement.
Surdo emphasizes the need for effective communication and collaboration within teams to improve efficiency and revenue. He also highlights the significance of building strong relationships with clients and providing ongoing support to ensure success.
Takeaways
Chapters
00:00 - Introduction to Front Office Software
03:09 - Identifying Operational Chaos in Sports Teams
05:56 - Streamlining Sales and Operations
08:50 - Enhancing Payment Processes
12:03 - Leveraging Data for Sales Insights
14:48 - Mobile Ordering and Fan Engagement
17:59 - Building Relationships and Customer Support
20:59 - Promotional Offers and Future Growth
Catch website
Email Vince for a DEMO - vince.surdo@gocatch.io
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In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the potential ban of TikTok in the United States and its implications for sports teams and fan engagement. He outlines the legal scrutiny surrounding TikTok, the national security concerns, and the possible outcomes of the ban, including a complete ban, stricter regulations, or operational changes.
Neisser emphasizes the importance of TikTok for reaching younger audiences and offers strategies for sports teams to prepare for a world without TikTok, including diversifying content and prioritizing owned media.
Takeaways
Chapters
00:00 - Introduction to TikTok's Potential Ban
01:09 - Legal Scrutiny and National Security Concerns
03:59 - Possible Outcomes of the Ban
04:57 - Impact on Sports Teams and Fan Engagement
07:17 - Strategies for a Post-TikTok World
Download all of your TikToks - YOUTUBE video
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