121 – How Video Content Makes Paid Traffic Easier (and Cheaper)

Sports Marketing Machine Podcast

Sports Marketing Machine Podcast
121 – How Video Content Makes Paid Traffic Easier (and Cheaper)
Jul 01, 2025 Season 1 Episode 121
Jeremy Neisser

Send us a text

In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser shares why consistent video content is no longer a "nice-to-have" — it's the cornerstone of a smarter paid media strategy. Whether you're trying to warm up cold audiences, lower your ad costs, or re-engage past ticket buyers, video is the most powerful (and underused) tool in your marketing playbook.

Jeremy explains how short-form videos help you build trust, increase engagement, and improve targeting — even on a tight budget. He also shares real-world examples and actionable tips for sports teams to use video content to drive more clicks, conversions, and repeat attendance.

💡 Key Takeaways

  • Creating video content isn’t optional anymore — it’s essential for effective paid ads.
  • Warm audiences with video = lower CPMs and higher conversion rates.
  • Retargeting video watchers boosts ROI dramatically.
  • Use highlight reels and event recaps to re-engage past ticket buyers.
  • Organic content that performs well should be amplified with paid dollars.
  • Fans don’t buy tickets — they buy experiences. Show the experience.
  • You don’t need fancy equipment — just start filming.

Sound Bites

"People buy experiences, not tickets."
 "Create more video content — your ads will thank you."
 "Warming the audience makes everything cheaper and easier."


Chapters
00:00 – Why Video Matters More Than Ever
02:42 – Using Video to Warm Up Cold Audiences
05:59 – Lowering CPMs Through Smarter Targeting
08:47 – Re-Engaging Past Buyers with Video Highlights
11:34 – Key Takeaways + Simple Video Ideas for Teams

Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine

Episode Artwork 121 – How Video Content Makes Paid Traffic Easier (and Cheaper) 16:27 Episode Artwork 120 - What We Are Building - Be A Beta Tester 9:07 Episode Artwork 119: Fan Activation, Revenue Growth, and Digital Engagement with Dash's Jonathan Hufnagel 32:02 Episode Artwork 118: Streaming TV Ads for Sports Teams – Simple, Trackable, and Built to Sell Tickets 19:43 Episode Artwork 117 - Good Deal or Bad Strategy? The Right Way to Use Loss Leaders 11:53 Episode Artwork 116 - Data Gold in Youth Programs: What Most Teams Overlook 14:24 Episode Artwork 115 - “We Miss You”: The Email That Brings Fans Back 11:26 Episode Artwork 114 - Mistakes Happen. Great Teams Turn Them Into Fan Loyalty 7:45 Episode Artwork 113 – Season Over? Here’s How to Turn Fan Feedback Into Future Ticket Sales 14:43 Episode Artwork 112: TV Ads Without the Big Budget: How Sports Teams Can Use Vibe.co 15:11 Episode Artwork 111 - Building Your Marketing Budget Like a Funnel: Awareness to Action 16:09 Episode Artwork 110 - Meta Ads 101 - The Smart Way to Retarget (Part 4 of 4) 10:39 Episode Artwork 109 – Meta Ads 101 – The Hidden Power of Lookalike Audiences in Meta Ads (Part 3 of 4) 12:10 Episode Artwork 108 – Meta Ads 101 – How to Use Exclusion Lists in Meta Ads to Boost ROI (Part 2 of 4) 7:39 Episode Artwork 107 - Meta Ads 101 - Link Clicks vs. Landing Page Views (Part 1 of 4) 4:37 Episode Artwork 106 - Should Your Team Buy a List? Pros/Cons & What You Need to Know 17:31 Episode Artwork 105 - 4 Creative Ways to Reach Fans Beyond Traditional Ads 14:26 Episode Artwork 104 - Personalization That Sells: How Revelocity Helps Teams Fill Seats (Part 2) 49:34 Episode Artwork 103 - Personalize It - Why it Works (Part 1) 12:10 Episode Artwork 102 - Case Study: Minnesota Wild's Text Messaging Fan Engagement Strategy 42:24 Episode Artwork 101 - 6 Fan Experience Lessons Learned from Going to Disneyland 14:35 Episode Artwork 100 - Post-Email Blast Steps: How to Help Your Sales Team Close More Deals 10:22 Episode Artwork 99 - Dirty Jobs, Broken Hearts, and Better Emails: Lessons in Relatable Marketing 11:42 Episode Artwork 98 - Run An Efficient Front Office with Catch 31:29 Episode Artwork 97 - TikTok's Potential Ban - How Sports Teams Should Prepare 10:12