Nonprofit leaders have a lot going on in terms of advocacy we need to be doing with Congress. And I’m hearing from a lot of my clients and the folks in my coaching programs, saying “Just strip it down for me. What's the messaging we need to be using? Give me a framework so that I can keep this simple.”

I totally understand the need for that, and I'm right here with you. We’ve got so much coming at us all the time that sometimes the best thing is to just keep it short and sweet and simple. So I’m sharing a very simple set of elements that go in a messaging framework for just about anything you'll be advocating with Congress for in the near future. Because pretty much all eyes are on your federal funding, trying to make sure that we maintain federal funding for safety net programs, and specifically for the funding you get to do the work you do. 

You can take that five-piece framework and build 99% of your messaging to your members of Congress around that right now. This doesn't have to be complicated.

In this episode, we share:

• The three things we need our members of Congress to understand about our work
• What belongs in your core story of your impact
• The essential dots you need to connect in your advocacy messaging
• The two sides of the investment coin that you need to communicate to your Member of Congress
• How to effectively embed critical counters to right propaganda throughout your messaging
• The two core asks to focus on with your Member of Congress

Links:

Episode 84 – How to Deal with the RIght Wing's "Waste, Fraud & Abuse" Propaganda

Questions? Reach out to me at the podcast website, or on LinkedIn   

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