RevOps Answered
RevOps Answered brings you straight-talking conversations about Revenue Operations hosted by Tim Butler, CEO of Innovation Visual.
Each episode features RevOps trailblazers sharing practical insights on sales processes, marketing tech, customer journeys and data-driven decision making.
Join us for no-nonsense discussions packed with real experiences—successes, failures and solutions to common RevOps challenges. Perfect for ambitious businesses looking to scale through better alignment of people, processes and technology. Subscribe for regular episodes that cut through the noise and deliver actionable RevOps wisdom.
RevOps Answered
Marketing Technically Complex Offerings
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, interviews Head of Marketing at AppCheck Ltd, Jonny Kenyon.
With 70% of the sales process happening digitally (Gartner), it’s important to create engaging content appropriate for your audience. But what approach should you consider when marketing technically complex offerings?
This episode covers:
- Why building trust with your audience is essential.
- The critical things to keep in mind when communicating complex information.
- The power of simplification.
Jonny’s bio:
Jonny Kenyon is Head of Marketing at AppCheck, a cyber-security company focused on vulnerability discovery and management. Jonny is the host of Marketing Dribble Podcast where he gets key insights from guests and shares his own learnings.
With over a decade of experience in marketing and creating content led strategies for E-commerce and B2B businesses, Jonny is here to share his insights.
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About Innovation Visual:
Innovation Visual are a technology-led RevOps Consulting Agency based in Surrey, who have extensive experience working with national and global clients. Their talented team of experts work in partnership with clients to align marketing, sales, and customer success through smart use of tech, data, and automation.
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