RevOps Answered
RevOps Answered brings you straight-talking conversations about Revenue Operations hosted by Tim Butler, CEO of Innovation Visual.
Each episode features RevOps trailblazers sharing practical insights on sales processes, marketing tech, customer journeys and data-driven decision making.
Join us for no-nonsense discussions packed with real experiences—successes, failures and solutions to common RevOps challenges. Perfect for ambitious businesses looking to scale through better alignment of people, processes and technology. Subscribe for regular episodes that cut through the noise and deliver actionable RevOps wisdom.
RevOps Answered
Marketing Planning: How to do it and what not to do
When planning your marketing strategy and activity, it can be challenging to know where to start.
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler interviews Huw Waters, a highly experienced marketing leader to discuss the essentials for forming your marketing plan.
Huw Waters bio:
Huw Waters is a highly experienced marketing leader, having worked with brands as diverse as Panasonic, Motorola, Whirlpool, and British Airways, through to marketing agencies.
As a senior marketing leader, he has set the direction and plan for these businesses to position themselves and win against the competition time and again. Frequently, he works in international settings where his background in languages further enables his excellence in communications.
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About Innovation Visual:
Innovation Visual are a technology-led RevOps Consulting Agency based in Surrey, who have extensive experience working with national and global clients. Their talented team of experts work in partnership with clients to align marketing, sales, and customer success through smart use of tech, data, and automation.
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