RevOps Answered
RevOps Answered brings you straight-talking conversations about Revenue Operations hosted by Tim Butler, CEO of Innovation Visual.
Each episode features RevOps trailblazers sharing practical insights on sales processes, marketing tech, customer journeys and data-driven decision making.
Join us for no-nonsense discussions packed with real experiences—successes, failures and solutions to common RevOps challenges. Perfect for ambitious businesses looking to scale through better alignment of people, processes and technology. Subscribe for regular episodes that cut through the noise and deliver actionable RevOps wisdom.
RevOps Answered
The Fundamentals of AI: How it works and why it's important to understand
In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets with Paul Watson, Director of the UK's National Innovation Centre for Data and a leading authority on AI.
They explore the fundamentals of machine learning and discuss the benefits and risks of large language models such as ChatGPT, including issues such as hallucination and the necessity of human oversight to mitigate the risks and ensure outputs are fit for purpose.
Key Topics:
- The fundamentals of machine learning and AI
- Model bias and how we can identify it
- Generative AI tools and potential legal ramifications involved with personal data
- AI and marketing leadership
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Episode Links:
https://www.nicd.org.uk/case-studies
About Innovation Visual:
Innovation Visual are a technology-led RevOps Consulting Agency based in Surrey, who have extensive experience working with national and global clients. Their talented team of experts work in partnership with clients to align marketing, sales, and customer success through smart use of tech, data, and automation.
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📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
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