RevOps Answered
RevOps Answered brings you straight-talking conversations about Revenue Operations hosted by Tim Butler, CEO of Innovation Visual.
Each episode features RevOps trailblazers sharing practical insights on sales processes, marketing tech, customer journeys and data-driven decision making.
Join us for no-nonsense discussions packed with real experiences—successes, failures and solutions to common RevOps challenges. Perfect for ambitious businesses looking to scale through better alignment of people, processes and technology. Subscribe for regular episodes that cut through the noise and deliver actionable RevOps wisdom.
RevOps Answered
Finding the Most Profitable Segments in Your Data
In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets with our MarTech Manager, Chris Watson-James.
They explore unlocking the hidden value within your data and how to use it to drive business growth through segmentation.
Key Topics:
· The importance of first party data
· Data centralisation and your customer journey
· Driving value from your data and improving conversion rates
· How to enrich your data in both B2B and B2C
· The value in your segments
· The life-journey of a customer
· Why it’s easier to convert someone who already knows your brand
· Segmentation for reporting and improving your revenue
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About Innovation Visual:
Innovation Visual are a technology-led RevOps Consulting Agency based in Surrey, who have extensive experience working with national and global clients. Their talented team of experts work in partnership with clients to align marketing, sales, and customer success through smart use of tech, data, and automation.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
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Twitter ➞ / innovationvis