The Power of Owning Your Reader’s Experience with Matt Briel from Lulu

Episode 205 / This episode is all about harnessing the power of direct connection with your readers. Matt Briel from Lulu discusses the value of direct sales as we move away from a distribution-first publishing model. 

• Importance of owning customer data
• Why you should start building your direct audience even if you only have one book
• Using Lulu for Kickstarter fulfillment
• Order Import Tool: upload csv files for order fulfillment of crowdfunding or direct sales that Lulu prints and ships for you 
• New features that are coming to Lulu, including ribbons and endpapers 
• Lulu’s website plug-ins for direct sales

Website: Lulu.com

Lulu’s Publish & Prosper Podcast: https://www.publishprosperpodcast.com/

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