Ines Johnson on Backlist Sales and Effective Product Pages For Direct Sales

Episode 245 / Ines Johnson joins us and shares strategies for book marketing in the age of direct sales. We discuss:

• Testing and tweaking to increase backlist sales
• Importance of thinking of your customer in marketing to create a personal connection 
• Effective ad strategies using purchase ads 
• Special editions and direct sales, including incorporating elements like foiling and character art in special edition books to attract high-value readers
• Leveraging direct sales platforms and tools like Payhip and Shopify to boost book sales

💙 Become a supporter of the podcast https://wishidknownforwriters.com/support

• Access to backlist of exclusive supporter episodes
• Private slack group
• Shoutout on a future episode

⚡Links:

• https://www.authoradsintensive.com/a/2147845324/RXrpFFEh (Affiliate link)
• Ineswrites.com
• Page Turner Pacing

📌 Send us your favorite moments and lessons learned for our 300th episode: https://www.speakpipe.com/WishIdKnownThen