What do craft beer, food delivery, and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. 

In this installment of the MarTech.org podcast, Kim Davis, editorial director at MarTech, and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer's journey has transformed significantly in recent years, forcing marketers/sellers to reach buyers in new ways.

In this new reality, there is an intelligence aspect of ensuring marketers work smarter on top of working harder that will help drive success. What does the data say?