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Leadership Insights with Rick Bosley
Business, Real Estate, & Life Lessons
Leadership Insights with Rick Bosley explores the lessons that shape successful leaders—from managing real estate teams and growing businesses to coaching kids' baseball and navigating life's challenges. Hosted by Rick Bosley, Operating Principle of Keller Williams Brevard County and Owner/ operator of The Bosley Team Real Estate Solutions at Keller Williams. This podcast shares practical wisdom for entrepreneurs, managers, parents, and anyone looking to lead with purpose. Whether it's agent development strategies, business growth tactics, or life lessons as a husband, father, son, and brother; Rick delivers actionable insights for people who want to improve themselves and others."
Leadership Insights with Rick Bosley
The Zillow Data Strategy: What Agents Need to Know About the Follow Up Boss Privacy Change
In this crucial episode, I break down Zillow's November 15, 2025 privacy policy change for Follow Up Boss and reveal the billion-dollar acquisition pattern that's been unfolding for the past decade. This isn't just about one policy change—it's about understanding the strategic landscape of real estate technology and protecting your most valuable business asset: your client data.
What You'll Learn:
- The specific privacy policy change that took effect November 15, 2025
- What "mutual clients" means and how it affects your CRM data
- Zillow's five-domino acquisition strategy from 2015 to 2025
- How $1 billion in strategic acquisitions gives Zillow unprecedented access to agent processes
- Gary Keller's 2018 warning and why it matters today
- The concept of competing with the tools you're paying for
- Alternative CRM approaches that prioritize data ownership
- Questions every agent should ask about their technology stack
- Practical steps to protect your business and client relationships
Why This Matters:
Real estate is fundamentally a relationship-based business. Your client data—your notes, your insights, your relationship timeline—represents years of work building trust and delivering value. Understanding who has access to that data and how it's being used isn't optional anymore. It's essential business strategy.
Whether you're using Follow Up Boss or considering your CRM options, this episode gives you the information you need to make informed decisions about protecting your business while still leveraging powerful technology to grow.
Key Timestamps:
0:00 - Introduction and Gary Keller's 2018 warning 2:30 - What changed on November 15, 2025 5:45 - Understanding the "mutual client" concept 8:15 - The billion-dollar domino pattern (Dotloop, ShowingTime, Follow Up Boss) 12:30 - Zillow Pro and the $500-1,000 monthly cost 15:00 - What this means for agent businesses 18:45 - The competition problem: paying for tools that compete with you 22:00 - KW Command and the data protection pledge 26:15 - Making informed technology decisions 29:30 - Questions to ask about your current tech stack 32:00 - Next steps for protecting your business
Connect with Rick Bosley:
📧 Rick@TheBosleyTeam.com
🌐 https://thebosleyteam.com/
🎙️ https://rickbosley.buzzsprout.com
📱 https://www.facebook.com/TheBosleyTeam/
📸 https://www.instagram.com/thebosleyteam/
Subscribe to Real Estate Insights with Rick Bosley for weekly episodes on market trends, agent success strategies, technology insights, and building a sustainable real estate business.
#RealEstatePodcast #AgentDataProtection #ZillowPrivacy #RealEstateCRM #GreaterOrlandoRealEstate #CentralFloridaRealEstate #OviedoFL
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