Eva Hamer on how the animal advocacy movement can improve its messaging and win over the public

Eva is a co-founder and Operations Lead of Pax Fauna, a nonprofit that seeks to revitalize the grassroots animal advocacy movement through conducting original research on messaging, strategy, and culture. 

In this episode, we discuss Pax Fauna’s 18-month narrative research project where they conducted over 100 hours of interviews with 200 meat-eating Americans, along with analysing hundreds of academic papers and running their own large-scale public opinion polling.  

In addition, we also speak about the importance of work to shift societal norms,  Eva’s experience within Direct Action Everywhere and Pax Fauna’s upcoming work on ballot initiatives.

Relevant links to things mentioned throughout the show:

• Pax Fauna's narrative research
• Pax Fauna's two-part blog on "Welfare vs Abolitionism" is obsolete - Part 1 and Part 2
• An overview (by Pax Fauna) on Direct Action Everywhere's recent acquittal of animal rights activists who rescued pigs (see also coverage in The Intercept).
• A Vox article on another open-rescue acquittal, who rescued factory-farmed chickens from Foster Farms.

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