Eva is a co-founder and Operations Lead of Pax Fauna, a nonprofit that seeks to revitalize the grassroots animal advocacy movement through conducting original research on messaging, strategy, and culture.
In this episode, we discuss Pax Fauna’s 18-month narrative research project where they conducted over 100 hours of interviews with 200 meat-eating Americans, along with analysing hundreds of academic papers and running their own large-scale public opinion polling.
In addition, we also speak about the importance of work to shift societal norms, Eva’s experience within Direct Action Everywhere and Pax Fauna’s upcoming work on ballot initiatives.
Relevant links to things mentioned throughout the show:
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