Monica Chen on theories of change, collaboration and leadership within the animal advocacy movement.
November 15, 2023
Amy Odene & James Ozden
Today, we speak with Monica Chen, the Executive Director of New Roots Institute, formerly Factory Farming Awareness Coalition.
We speak about several big topics:
- Theories of change for the animal advocacy movement
- Why collaboration between organisations isn’t always easy,
- The importance of focusing on changing culture and social norms
- The difficulties around management and organisational leadership, as well as some lessons Monica learnt along the way
Monica is an inspiring organisational leader who spends lots of her time thinking about what can benefit the movement as a whole so it was a real pleasure to speak with her about these topics.
Resources from our conversation:
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Monica's journey into animal advocacy
What is New Roots Institute
NRI theory of change and strategy
Concrete cultural and social norms shifts
How can we influence cultural and social norms
Communities open to pro-animal views
Long term strategy for the animal movement
Challenges of movement-wide collaboration
What are we doing well in terms of collaboration
Theory of change for ending factory farming
Management and leadership
Advice for organisation leaders