Running Industry Alliance (RIA) Podcast
This is the Running Industry Alliance (RIA) Podcast brought to you in association with supersonic.
“The podcast focuses on meaningful running industry content, with listeners benefiting from useful information, data and action points that can help propel their businesses forward, sharing peer to peer knowledge whilst showcasing the running industry and advancements beneficial for all”.
Originally the Running Industry Podcast (2020) hosted by Matt Ward, now having joined forces with RIA to become the collaborative podcast Running Industry Alliance Podcast in association with supersonic from 2023 onwards. The B2B collab series will encompass episodes featuring chats with various RIA Member guests “in conversation with” about the running industry.
The new collaborative podcast will be hosted by Matt as Anchor with Becs and Tom, rotating on episodes around various content and expertise.
Running Industry Alliance (RIA) is a member-based independent national trade (B2B) organisation built for purpose for the UK & Ireland Running Industry with global reach. Running Industry Alliance exists to collectively assist RIA Members to drive the Running Industry forward to improve the Sport and Business of Running, and holds the annual The Running Conference (TRC) as well as other RIA Member events.
Running Industry Alliance (RIA) Podcast
Running Industry Alliance Podcast - Episode #4 - featuring Nick Tuppen
Welcome to Episode 4 of the Running Industry Alliance Podcast in association with supersonic!
Participation and Women's Running : Gateway into Ultra and more
Matt & Becs are in conversation this month with Nick Tuppen, CEO of Threshold Sports; a company that lives and breathes their mantra of #MoreIsInYou. Their purpose is to help people realise their potential by creating world-class events that make the seemingly unobtainable, obtainable.
Providing this platform has seen them inspire hundreds of thousands of runners at all levels. and helped to raise millions for charity in the process.
In this episode, we carry on the conversation from episode 3 around what drives participation and whether the facts and stats discussed in episode 3 apply to all "new" experiences.
We discuss what "A Happening" is, the changing ways brands are engaging via online communities and offline events and their plans to make the UK's largest Ultramarathon over 50% women in 2024.
We close the episode discussing collaboration and the benefits of this being inbuilt into what we all do and love! (Running in case we haven't mentioned that enough!).
Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry.
Hosts & Guest:
- HOST & ANCHOR: Matt Ward LINKEDIN
- HOST: Rebecca (Becs) Richardson LINKEDIN
- GUEST: Nick Tuppen LINKEDIN
Useful links:
- Running Industry Alliance WEBSITE
- Running Industry Alliance ON INSTAGRAM
- Running Industry Alliance ON TWITTER
- Running Industry Alliance ON YOUTUBE
- The RIA Spring Gathering VIDEO
- The Running Conference #TRC23 WEBSITE