Running Industry Alliance (RIA) Podcast
This is the Running Industry Alliance (RIA) Podcast brought to you in association with supersonic.
“The podcast focuses on meaningful running industry content, with listeners benefiting from useful information, data and action points that can help propel their businesses forward, sharing peer to peer knowledge whilst showcasing the running industry and advancements beneficial for all”.
Originally the Running Industry Podcast (2020) hosted by Matt Ward, now having joined forces with RIA to become the collaborative podcast Running Industry Alliance Podcast in association with supersonic from 2023 onwards. The B2B collab series will encompass episodes featuring chats with various RIA Member guests “in conversation with” about the running industry.
The new collaborative podcast will be hosted by Matt as Anchor with Becs and Tom, rotating on episodes around various content and expertise.
Running Industry Alliance (RIA) is a member-based independent national trade (B2B) organisation built for purpose for the UK & Ireland Running Industry with global reach. Running Industry Alliance exists to collectively assist RIA Members to drive the Running Industry forward to improve the Sport and Business of Running, and holds the annual The Running Conference (TRC) as well as other RIA Member events.
Running Industry Alliance (RIA) Podcast
Running Industry Alliance Podcast - Episode #10 - featuring James Vickers
Welcome to Episode 10 of the Running Industry Alliance Podcast in association with supersonic!
Matt is in conversation this month with James Vickers, CMCO of Muuvr.
"Muuvr is much more than a sports rewards app. It is the heart and soul of a new breed of visionary sports community that is committed to independence, inclusiveness, transparency and the transformative power of sport to move the human race forward".
JOIN THE REVOLUTION, JOIN THE MUUVMENT
In this episode we discuss the fast development of technology and Muuvr, an endurance sports application that motivates athletes to be more active through rewards and community. We discuss the benefits for community members and also for businesses to get involved.
This episode not only gives you an understanding of Muuvr and what they want to achieve for everyone through the transformative power of sport to move the human race forward, but also what is coming and the benefits of technology application to achieve new world experiences. Empowering active people to take ownership of their active lives.
"Our community athletes trade get rewarded for their activities with Muuvs, a virtual currency, these Muuvs can then be exchanged for a huge range of rewards in the Muuvr Marketplace, from the latest sports gear to exclusive event access to funding for health and wellness R&D for the benefit of the wider world".
James is a seasoned CMO with in-depth knowledge and experience of the endurance sports marketing landscape, the fast moving pace of technology, data deep dive to understand product requirements and growing communities members.
At the close of the episode we appreciate the honest discussion of why Muuvr joined Running Industry Alliance (RIA) and the interesting benefits they got from attending The Running Conference.
Go to muuvr.io for further details about Muuvr and links to download the app.
Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry.
Host & Guest:
Useful links:
- Running Industry Alliance WEBSITE
- Running Industry Alliance ON INSTAGRAM
- Running Industry Alliance ON TWITTER
- Running Industry Alliance ON YOUTUBE
- The Running Conference #TRC24 (8th to 10th December) WEBSITE
Running Industry Alliance (RIA) Co-Leads: