Running Industry Alliance (RIA) Podcast

Running Industry Alliance Podcast - Episode #13 - featuring Vicki Turner, Sales & Marketing Manager at Bridgedale

• Season 1 • Episode 13

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Running Industry Alliance Podcast in association with supersonic – Episode #13 featuring Vicki Turner now live!

Matt is in conversation this month with Vicki Turner, Sales & Marketing Manager at Bridgedale. 

“All we are trying to do is keep people comfortable on the trails, whether they are walking or running. That’s it, that’s our end goal to make durable, comfortable socks. It’s a small ambition if you like but it makes a big difference to people.” 

Vicki Turner, Bridgedale 

In this episode we discuss the history and heritage of the brand with Vicki, and how Bridgedale doesn’t just design socks but makes them. Their factory at the tip of the Strangford Lough, Newtownards, near Belfast in Northern Ireland has been knitting socks since WW1, when the first army socks were made. The strong heritage in hosiery is a feature of the Bridgedale brand and several of the team have been working in the factory for over 40 years, so they definitely know their socks! 

Matt and Vicki discuss Vicki’s journey and background in the outdoors, the brand’s strapline of why “Little things matter”, how trail running has contributed to the growth of the brand, and the success of their collaborative product development process with the end user that also led to the latest Trail Run range. We also learn about the environmental side, yarn suppliers, and Bridgedale’s commitment to the highest standards of animal welfare. 

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