Running Industry Alliance (RIA) Podcast
This is the Running Industry Alliance (RIA) Podcast brought to you in association with supersonic.
“The podcast focuses on meaningful running industry content, with listeners benefiting from useful information, data and action points that can help propel their businesses forward, sharing peer to peer knowledge whilst showcasing the running industry and advancements beneficial for all”.
Originally the Running Industry Podcast (2020) hosted by Matt Ward, now having joined forces with RIA to become the collaborative podcast Running Industry Alliance Podcast in association with supersonic from 2023 onwards. The B2B collab series will encompass episodes featuring chats with various RIA Member guests “in conversation with” about the running industry.
The new collaborative podcast will be hosted by Matt as Anchor with Becs and Tom, rotating on episodes around various content and expertise.
Running Industry Alliance (RIA) is a member-based independent national trade (B2B) organisation built for purpose for the UK & Ireland Running Industry with global reach. Running Industry Alliance exists to collectively assist RIA Members to drive the Running Industry forward to improve the Sport and Business of Running, and holds the annual The Running Conference (TRC) as well as other RIA Member events.
Running Industry Alliance (RIA) Podcast
Running Industry Alliance Podcast - Episode #14 - featuring Lia Fyles, Race Director of the London Landmarks Half Marathon
Running Industry Alliance Podcast in association with supersonic - Episode #14 featuring Lia Fyles now live!
Matt and Tom are in conversation with Lia Fyles, Race Director of the London Landmarks Half Marathon.
"When you think about who are the faces of the LLHM, it’s not the celebrities or the athletes, it’s the fundraisers. We’ve always awarded Bib Numbers 1-10 not to our fastest runners but to special fundraisers who have gone above and beyond."
In this episode we speak with Lia Fyles, Race Director of the London Landmarks Half Marathon. We discover how maths graduate Lia with a passion for salsa dancing went from being a former English teacher and fundraiser to leading of one of the biggest and best half marathons in the UK.
Having raised a staggering £50,000,000+ for charity since the inaugural event in 2018, the event organised by pregnancy and baby charity Tommy’s to benefit many good causes continues to go from strength to strength. Lia shares some insights into the inception of the event and expertly brings to life the importance of charity fundraising, participant experience, positive female participation, industry collaboration, and ambitions for the future.
Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry.
There is a link on the homepage of the website and the podcast is also available to listen to on the following platforms:
Apple | Spotify | Amazon | Deezer
Hosts & Guest:
Useful links:
- London Landmarks Half Marathon: WEBSITE
- Tommy's: WEBSITE
- Running Industry Alliance WEBSITE
- Running Industry Alliance ON INSTAGRAM
- Running Industry Alliance ON TWITTER
- Running Industry Alliance ON YOUTUBE
- The Running Conference presented by haku #TRC24 WEBSITE