Running Industry Alliance (RIA) Podcast
This is the Running Industry Alliance (RIA) Podcast brought to you in association with supersonic.
“The podcast focuses on meaningful running industry content, with listeners benefiting from useful information, data and action points that can help propel their businesses forward, sharing peer to peer knowledge whilst showcasing the running industry and advancements beneficial for all”.
Originally the Running Industry Podcast (2020) hosted by Matt Ward, now having joined forces with RIA to become the collaborative podcast Running Industry Alliance Podcast (RIA) in association with supersonic from 2023 onwards. The business-to-business (B2B) collab series will encompass episodes featuring chats with various RIA Member guests “in conversation with” about the running industry.
This collaborative podcast is hosted by Matt as Anchor with Becs, Tom, Phil and other RIA Team rotating on episodes around various content and expertise.
Running Industry Alliance (RIA) is a member-based independent national trade (B2B) organisation built for purpose for the UK & Ireland Running Industry with global reach. Running Industry Alliance exists to collectively assist RIA Members to drive the Running Industry forward to improve the Sport and Business of Running, and holds the annual The Running Conference (TRC) as well as other RIA Member events.
Find out more here:
www.runningindustryalliance.com
www.therunningconference.com
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Running Industry Alliance (RIA) Podcast
Running Industry Alliance Podcast – Episode #19 featuring Katie Evennett of Pro:Direct
In this episode of the RIA Podcast, we dive into the world of Retail, Brand and RIA!
Pro:Direct with Katie, shares valuable insights from one of the UK’s leading premium online sports retailers. Co-hosted with Matt and Phil.
With a rich heritage dating back to 1981 and a pioneering online presence since 1998, Pro:Direct has evolved alongside the industry - offering a specialist approach to running and an athlete-focused mindset that drives performance, innovation, and growth.
Key topics include:
- The running boom and what it means from a retail lens
- Working closely with brands - navigating forecasting, sustainability and direct to consumer (D2C) shifts
- Running product cycles and a look at how Pro:Direct supports development of product with the running brands, successful launches and other innovations coming in the future!
- Growing the running community through Pro:Direct Running Club, loyalty programs, money-can't-buy opportunities and education
- Pro:Direct being one of the first to move to own imagery and content rather than brand issue - a bold move at the time
- Collaboration over competition - why honest brand relationships and discussions matter now more than ever also with fellow retailers in the same space
- Katie’s perspective on where retail is headed and how being dynamic, fast paced and consumer-led is key
- From warehouse to consumer - how 7-day fulfilment offering and custom content make a difference
- And finally, Katie’s thoughts on how RIA brings the industry together, fosters real collaboration and helps shape the future of running across every vertical
🎧 Tune in for a deep dive into the business of running from the retail front line.
🗓️ Mention of The Running Conference (7th to 9th December) and the role of Running Industry Alliance (RIA) in connecting brands, events, retailers, communities and more.
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