Earth Your While
Join Jack and Ellie from Reuseabox as they chat with industry experts, sustainable business leaders and change-makers as they try to uncover the simplest ways to make your business better for people and the planet.
Earth Your While
Episode 38 – How One Small Change in Your Wardrobe Can Save Animals with Lucy Jeffrey
Today we're talking to Lucy Jeffrey, founder of Bare Kind. Lucy's love of animals and her desire to help the world led her to create planet-saving socks. Each pair of socks is made from bamboo and features a cute animal design. With each sale, 10% of the profits goes to protect the animal featured on the socks. They are also B Corp certified and carbon neutral.
In this episode, we explore how Lucy transitioned from a corporate job to building a purpose-driven brand, why bamboo is a game-changer for sustainable socks, and how businesses can maintain ethical practices while scaling.
Topics covered include:
- The transition from a stable, corporate job to a purpose-driven business
- Why bamboo makes better socks (for people and the planet)
- Navigating ethical sourcing and sustainability challenges
- Building consumer trust in an era of greenwashing
- The future of ethical consumerism
- Staying hopeful and driving real change
Music by Stock_Studio from Pixabay.