Earth Your While
Join Jack and Ellie from Reuseabox as they chat with industry experts, sustainable business leaders and change-makers as they try to uncover the simplest ways to make your business better for people and the planet.
Earth Your While
Episode 39 – How Plants, Cocktails, and Conservation Can Work Together with Paul Mathew
What if your favourite drink could help protect the planet?
Today, we’re joined by Paul Mathew, founder of Everleaf Drinks, who turned his background as a conservation biologist and bartender into a mission-driven brand. In 2019, he set out to create a non-alcoholic drink with the depth and complexity of fine spirits, while staying committed to sustainability, ethical sourcing, and giving back to nature.
In this episode, we explore Paul’s journey from conservation biology to the drinks industry, why the rise of non-alcoholic drinks is reshaping the way we consume and the challenges of sustainable sourcing.
Topics covered include:
- How a conservation Biologist became a drinks industry disruptor
- The hidden issue of "plant blindness"
- The rise of low-ABV drinks
- Why Everleaf gives back to plant conservation
- The challenges of sourcing ingredients and materials sustainably
- How to manage climate anxiety and stay positive
Music by Stock_Studio from Pixabay.