Earth Your While

Episode 44 – Is Honest Sustainability Even Possible in the Garment Industry? with Alex Grace from Banana Moon Clothing

Jack and Ellie Good Season 6 Episode 2

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In this week’s episode, Jack and Ellie are talking to Alex Grace from Banana Moon Clothing, a B Corp certified personalised clothing company that is on a mission to make the clothing industry more sustainable. 

Founded in 1993 by Alex’s parents and a family friend, Banana Moon has since transformed into a purpose-led business, adopting water-based inks, recycled threads, and cutting water usage by 25%.

In the episode, they discuss how the garment industry can reduce its environmental impact, how to stay honest about sustainability progress (especially when things don’t go perfectly) and how creating an engaged internal culture is key to driving long-term change.

Topics covered include

  • The garment industry's environmental footprint
  • Building a lifestyle brand rooted in purpose
  • What it really takes to stay sustainable during tough economic times
  • How to cut water waste in screen printing
  • Why being honest about sustainability setbacks matters
  • Creating a culture where sustainability isn’t just one person’s job 

Music by Stock_Studio from Pixabay.