Earth Your While

Episode 48 – Can Imperfect Veg Fix Our Broken Food System? with Emilie Vanpoperinghe from Oddbox

Jack and Ellie Good Season 6 Episode 6

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What if we told you that ugly fruit might just be one of the most overlooked climate solutions?

Today, we’re joined by Emilie Vanpoperinghe, Co-Founder and CEO of Oddbox, the subscription service rescuing ‘wonky’, perfectly good fruit and veg that supermarkets reject and delivering them straight to your door.

In this episode, Emilie shares the real cost of food waste, the grit it takes to scale a purpose-led business, and why choosing ugly veg is one of the simplest yet most powerful ways we can help the planet.

Topics covered include

  • Why food waste is responsible for 10% of global greenhouse gas emissions
  • What truly motivates people to fight food waste
  • The toughest challenges facing our fragile food system
  • How to build an inspiring workplace culture by involving the whole team
  • Finding the balance between data-driven strategy and gut instinct
  • A deeper appreciation for the journey food takes from farm to table

Music by Stock_Studio from Pixabay.