Earth Your While
Join Jack and Ellie from Reuseabox as they chat with industry experts, sustainable business leaders and change-makers as they try to uncover the simplest ways to make your business better for people and the planet.
Earth Your While
Episode 60 - How the Silent Majority Becomes a Climate Superpower with Karen Jaques from the Climate Majority Project
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What if real climate power isn't with politicians or protest groups, but with the millions of quietly worried people who don't know where to start?
In this episode, Jack and Ellie chat with Karen Jaques from the Climate Majority Project, an initiative on a mission to mobilise the silent majority into meaningful, local, collective climate action.
Karen shares how years working with business leaders, and watching climate risk creep into every supply chain, pushed her to focus on resilience, community and "don't try this on your own" climate action.
From neighbourhoods bulk retrofitting homes and building their own wind turbines, to teachers talking honestly with kids, to businesses asking to be more regulated, this episode explores a radically practical, deeply human approach to climate action.
Topics covered include:
- The “silent majority” who care but feel stuck
- How to depolarise climate action and welcome everyone
- The Safer campaign and people-led local projects
- Real UK stories: retrofit streets, community wind turbines
- Why facts alone fail and what to do with climate anxiety
- How local action builds pressure for national change
Music by Stock_Studio from Pixabay.