Authentic Content and Branding as a Mom with Tori Sprankel

In this episode, Cait and Jordyn are joined by Tori Sprankel, a brand and web designer, entrepreneur, and mom of two girls. Tori shares her journey of transitioning her husband into her business, starting homeschooling, and navigating the chaos of life as a business owner and mom. She introduces her concept of the "soft pretzel life," a beautiful analogy for intertwining business, motherhood, and personal fulfillment. Together, they discuss the importance of building a personal brand, how to balance work and life, and the power of romanticizing daily moments to bring joy and creativity into every day.

Key Takeaways:

• Tori’s “soft pretzel life” approach: Twisting together work, motherhood, and personal life to create a fulfilling and seamless existence.
• The journey to homeschooling and transitioning her husband into her business, offering insight into balancing family life with entrepreneurship.
• The importance of building a personal brand that reflects your authentic self and connects with your audience, even through life changes.
• How to romanticize your everyday life, notice the small details, and make them meaningful to elevate both personal and professional experiences.
• Practical tips for including kids in content creation and how to work around the chaos of mom life while staying authentic in your business.

Connect with Tori:
https://www.torisprankel.com/
https://www.instagram.com/torisprankel/

Connect with Cait:

@heycaithoward

Connect with Jordyn:

@watchmomlaunch

jordynbailey.com

Come hang out with us on IG at @ambitiousmomsclubpod!