Conversations with a Recovering Loan Officer
Join Michael Neef every week on Mondays as he interviews professionals in and around the Mortgage Industry. Our goal is to talk about the challenges that Loan Officers and other business leaders face every day, and ways to overcome those challenges to improve your business.
Conversations with a Recovering Loan Officer
EP57 - Roberta Ravella: Mastering Trust-Based Marketing in the Mortgage World
Join Michael with another episode on "Conversations with a Recovering Loan Officer," this time putting the spotlight on marketing within the mortgage industry. Episode 57, titled "Roberta Ravella: Mastering Trust-Based Marketing in the Mortgage World," dives deep into why and how marketing serves as a crucial differentiator in a commoditized sector. Roberta Ravella, a seasoned loan officer turned marketing maverick, shares her groundbreaking journey from processing loans to pioneering marketing strategies that resonate on a personal level with clients. Throughout the episode, listeners are treated to a treasure trove of practical advice, including leveraging genuine stories, interests, and values in marketing to build instant trust with potential clients. This enlightening conversation goes beyond mere strategies, revealing how trust and authenticity forge the path to success in the competitive mortgage industry.
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