The Brand Playbook with Brandon Fortino
What does it really take to build a brand that people don’t just follow — but believe in?
Welcome to The Brand Playbook with Brandon Fortino, the show where we break down the stories, psychology, and strategies behind today’s most magnetic founders, creators, and movements.
Brandon is a founder, creative strategist, and storyteller on a mission to help leaders turn their story into a movement and their movement into a legacy.
In each episode, you’ll get a look into:
1. The unfiltered stories behind iconic brands and cultural shifts
2. The hidden psychological levers that drive trust, loyalty, and real revenue
3. Tactical frameworks to build your authority, attract your raving fans, and scale your brand
Whether you’re a founder, investor, creative, or just obsessed with marketing like me — this is where you learn how to go from unseen to undisputed.
The Brand Playbook with Brandon Fortino
Find Power in Your Own Voice with Jessica Burgio – EP 03
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In this episode of The Brand Playbook Podcast, Brandon sits down with Jessica Burgio, speaker, author, and host of Unscripted, to talk about finding your voice and owning your story in both life and business.
Jessica shares her journey from 20 years in the beauty industry to becoming a coach and podcaster who helps entrepreneurs show up authentically. She opens up about her own challenges with identity shifts, building confidence, and learning to use her voice as a tool for impact.
If you’ve ever struggled with self-doubt, imposter syndrome, or simply want to step more fully into who you are, Jessica’s story will give you the tools and inspiration to start speaking up and standing out.
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