The Brand Playbook with Brandon Fortino
What does it really take to build a brand that people don’t just follow — but believe in?
Welcome to The Brand Playbook with Brandon Fortino, the show where we break down the stories, psychology, and strategies behind today’s most magnetic founders, creators, and movements.
Brandon is a founder, creative strategist, and storyteller on a mission to help leaders turn their story into a movement and their movement into a legacy.
In each episode, you’ll get a look into:
1. The unfiltered stories behind iconic brands and cultural shifts
2. The hidden psychological levers that drive trust, loyalty, and real revenue
3. Tactical frameworks to build your authority, attract your raving fans, and scale your brand
Whether you’re a founder, investor, creative, or just obsessed with marketing like me — this is where you learn how to go from unseen to undisputed.
The Brand Playbook with Brandon Fortino
How to Find Your Ideal Target Audience When Building a Brand - EP 05
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In this episode of The Brand Playbook Podcast, host Brandon Fortino dives deep into one of the most important foundations of brand building: finding your ideal target audience.
Brandon breaks down the practical steps to identify who you’re really speaking to, why narrowing your focus actually expands your opportunities, and how the best brands build lasting trust by understanding their audience better than anyone else.
Whether you’re a marketer, creative, or entrepreneur, this episode will give you a clear roadmap to attract the right people, craft the right message, and grow your brand with intention.
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