The Digital Remodeler

Cracking the Code of AI and Local SEO for Home Remodelers

Carl Willis - Remodeling Marketing Team

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0:00 | 42:11

Google is no longer just a search engine. It's a decision engine — and by the time a homeowner calls you, their decision is already mostly made. If your business isn't showing up across the 7 to 12 touchpoints that happen before that first call, you're losing jobs before the conversation ever starts.

In this webinar replay, Carl Willis, founder and CEO of Remodeling Marketing Team, breaks down exactly how AI has changed local SEO for remodeling contractors — and what you need to do right now to win the invisible research phase that determines who gets hired.

What's covered in this webinar: 

✅ How Google evolved from a search engine to a decision engine — and what that means for you 

✅ The hidden buyer's journey — 7 to 12 touchpoints happening before homeowners contact you 

✅ Why SEO isn't dead, but the rules have completely changed 

✅ The new game: entity, authority, and trust vs. keywords and backlinks 

✅ What your digital footprint really is — and why consistency across every platform is critical 

✅ The four pillars AI uses to evaluate your structural integrity (presence, consistency, authority, engagement) 

✅ The five load-bearing assets every remodeling company must control 

✅ The content matrix — how to create high search volume, client-serving content that AI rewards 

✅ Why raw job site video outperforms polished written content every time 

✅ The 90-day structural build plan to go from invisible to everywhere 

✅ Why the best marketer wins the job — not always the best builder

The companies winning right now are the ones homeowners say "I see you everywhere" about. That's not luck. It's structure by design. This webinar gives you the blueprint to build it.

🎯 Want us to audit your digital footprint and show you exactly where you stand? 

Schedule a free remodeling growth audit 👉 https://www.remodelingmarketingteam.com/get-started 

📞 888-350-7859

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Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?

That's exactly what LiveSwitch does for remodeling contractors.



Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

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