What a Half Century in Real Estate Taught Maury Dailey

In this episode of The Realty Life podcast, Ken sits down with real estate veteran Maury Dailey, whose nearly five-decade career has spanned everything from real estate development in Colorado to his current role as a managing broker in Florida.  

Maury shares his journey from aspiring veterinarian to real estate leader, highlighting how discipline, consistency, and a service-first mindset are the true secrets to success in the industry.  

He reflects on the lessons learned from working on high-profile developments, the importance of agent education, and his personal commitment to sobriety—an experience that has deepened his understanding of resilience and personal growth.  

Listen For

12:38 – The Key to Real Estate Success: Discipline and Focus
Maury emphasizes that real estate isn’t complicated—it’s about staying disciplined, being consistent, and showing up every day. The biggest reason agents fail? They get distracted and lack focus.

16:34 – Advocating for Agents: The Condo Disclosure Law
Maury shares how he played a key role in passing a Florida law requiring condo disclosures to protect real estate agents and buyers—proving that taking initiative can create lasting industry change.

25:32 – The Future of Real Estate: Educating the Consumer
Maury believes that the next big opportunity in real estate is customer education. He’s developing video libraries and training resources to help buyers and sellers make informed decisions before they even speak to an agent.

Guest: Maury Dailey

Website | Facebook

Ken can be reached at:

ken@remaxhallmark.com

Transcript

Ken McLachlan (03:13):

I'm really proud to have you here today, Maury. It's really a thrill for me, a pleasure for me to have you here to get your insights about this industry because you've been in this business a lot of years, right? How many years have you been in this business? 49. 49. You've been as long as me. I mean, I started in 79. I mean, I can't do the math. What's the year

Maury Dailey (03:37):

That you I did 76. Oh Myy?

Ken McLachlan (03:40):

76. And you come from St.

Maury Dailey (03:42):

Louis, Missouri. Originally I was from St. Louis and then I moved to Colorado for college. And so I went through finance and real estate. Graduated from Colorado State University in 76.

Ken McLachlan (03:54):

Did you

Maury Dailey (03:54):

Have any

Ken McLachlan (03:55):

Career before

Maury Dailey (03:55):

Real estate?

Ken McLachlan (03:57):

Did you have either industry that you're in

Maury Dailey (03:59):

Or No real estate. I mean, I was in different aspects of real estate. So when I got into real estate for the first, I think three or four months, I managed a 204 apartment complex, 2 0 4 unit apartment complex for just a few months. Then became a management trainee at a savings loan in Denver. And I was put involved with their, supposedly their facilities department, which at first I thought, oh gosh, I'm in charge of their bathrooms or something,

Ken McLachlan (04:26):

Whatever facility for me,

Maury Dailey (04:26):

Whatever they want me to do. But what happened was, actually it was in the basement of headquarters downtown on 17th Street in Denver

Ken McLachlan (04:33):

And

Maury Dailey (04:35):

17th and Glen Arm, and it was basically the department that built branch offices and did all the renovation and did the site selection and from design to completion. And so I was in that position as a management trainee, working for a guy maybe two years older than me for about two months or three months. And the guy in charge decided he wanted to go to a different department and gave it to me. And it was perfect timing because right at the same time is when they wanted to have a bank where savings loan on every corner. So there was explosive growth. And there I am.

Ken McLachlan (05:11):

You were there at the right time. Yeah,

Maury Dailey (05:12):

It was just amazing. It was like getting a master's or a PhD in real estate development and

Ken McLachlan (05:17):

Stuff. Did your family have any background in real estate? Why not pharmaceutical? How did you end up in Well,

Maury Dailey (05:25):

Yeah, I was going to be a veterinarian. I was determined to be a veterinarian. That's why I went to Colorado State University, CSU. My dad was actually a real estate attorney. And I dunno, I mean, growing up, he used to do condemnation for Interstate Highway where they'd take farmland and stuff. And so

(05:45):

We would be on highways before the highways were opened. But I never thought of real estate as a career. I never dreamed of it. It was actually in a fraternity house in college. The fraternity house was losing house, the lease. And so they've asked for a committee to figure out, well, what are we going to do? And I got on a committee, I started working with a realtor in Fort Collins, Colorado. We looked at different places, how much would it cost to renovate, do a little spreadsheet. And I'm doing this while I'm a freshman in college. And I'm thinking, well, this is really fun. I should do this. And so I changed my major into finance and real estate. And it started

Ken McLachlan (06:20):

With, that's the connection. And I always ask people this question, Marie, is that I want to bring it back to when you were 13. And I have a premise and I, it's probably, I think it's pretty reasonable to think this way. I mean, I think there's something that happens to our life at 13 that sets us on the path that we are today. And I talk about this, the guy from Foo Fighters, the lead singer from food fighters, talks about what happened to him when he was 13. Ringle Star talks about what happened to him that set this pattern to his life, happened to me when I was 13. I remember exactly the impact. I'm writing about it now, the impact of my father buying real estate, property, property and me having the insight to think that's what I wanted to do for the rest of my life. Did anything, bring us back to when you were 13, that area of your

Maury Dailey (07:16):

Yeah, it actually would be about my great aunt. So she and a business partner had a business, she was based in Texas, and that was oil. And out of that business, they were able to buy property ranches, and that's what they decided to do. That one partner was really into environmentalist stuff, but he was an oil guy. So when I was growing up, basically my parents took my sister and I to the Hartzel Ranch, which was over 300,000 acres, and it's the largest ranch in Colorado. And then she also owned another ranch in Denver, which was the Showcase Ranch. So they would raise the premium cattle or whatever, and then they would bring them down for the stock show in Denver, and they would always be met the Ken Carroll ranch. And Ken Carroll ranch is 22,000 acres, and that's now the city of Ken Carroll, which is in southwest Denver.

(08:22):

So when I was in college all the way growing up, I mean, my love was actually first to go to Colorado. I didn't care what it was going to take. I wanted to be in Colorado because I loved it so much. And then from there, just the idea that the history of having gone out there, going up, this is my great aunt, she'd have a Cadillac driving a Cadillac, and we're going up a mountain. It's a mountain on dirt road until the carburetor couldn't go any further. So we'd get out of the car and walk further up the mountain. So it's just amazing, unique history of having been in Colorado before Colorado became what it is today, for sure. Way before. So

Ken McLachlan (09:02):

That's going back probably in the sixties, right?

Maury Dailey (09:05):

Yeah,

Ken McLachlan (09:06):

In the sixties, yeah. And certainly life was much different back then as it was for me as well. The environment, the way of life and what we were doing. The process of a lot of things was much, much different. And the impact that we had on the opportunity for change, and I think you were at the right spot at the right time. The growth of it reminds me of living in Alberta at that time, which I was. And we were in very, as we talked about before, Alberta and Colorado were very similar type of perhaps demographics, perhaps physical and opportunity as well. And having that at that time has made a major impact on my life being there. And certainly the part about you being in Colorado at that time formed a lot of who you are today. And how did you ever end up, I mean, you went from Colorado, right? To Florida or what?

Maury Dailey (10:02):

No, no. I was in Colorado for I guess 14 years or something like that. So when I graduated from college and I stayed, worked in Denver with the savings loan, and I worked there for, I guess it was five years or something like that. And then I went to work for a family held company, the full whites, that company's been there this third generation. They've done a lot of higher end communities and they,

(10:30):

Well, they also owned the land where the Denver International Airport is. So that was a huge project of course. But that was right after my time. But their influence was pretty significant, significant in the area. So they also, well, the Denver National Bank Building, which has probably been renamed now, I helped close out that we had just finished that. That was a partnership with Metropolitan Life Insurance. And so the parties between the developer and Metropolitan Life Insurance were not communicating very well. And I became the ambassador working between the two entities. So they were on the same floor, but they would not go to each other's offices. So I had to be,

Ken McLachlan (11:12):

That's

Maury Dailey (11:12):

The shuffle, shuffling diplomacy. And then they had another project which happened to be right next door to the savings zone one I worked at downtown, and that was the first high rise in Denver, and it was called a security life building at the time. We had to do a life safety retrofit of the whole building as well as redo the first two levels into retail and commercials. So that was the beginning of the 17th or the 16th Street Mall at that same time. So we were from there. I went to Breckenridge and worked for a developer for a few years ahead of project commercial projects there, and then came to Marco Island after that in 85.

Ken McLachlan (11:50):

So why Marco Island though?

Maury Dailey (11:52):

My had a place in Marco, and so going to Marco Island, I would go there when they were there, I would be on spring break or something, go and see them. And I was there this one year, I guess it would've been 84, 85, and said, there's this piece of property that is beautiful, it's got direct access, it's right on Collier Boulevard, which is the main road to Marco. It has some commercial, but it had some zoning issues. And so this other guy from the same development that I worked at in Breckenridge came out with his wife and we were talking about, he said, I got this guy in Texas who would be a great investor. Let's do it. So we said, okay, yeah, let's do it. So we actually negotiated with Deltona Corporation, which was almost done with Marcos. So I had the opportunity to meet the people that actually were the original people of developing Marco Allen and negotiating

Ken McLachlan (12:50):

With them, which is way back. The opportunity to do that was incredible.

Maury Dailey (12:53):

Really? Yeah, it was just super nice. And coming to Marco Allen as a 33-year-old, and all of a sudden I introduced to the county commissioners and all the movers and shakers and some of the people in Miami. It was a great opportunity. And unfortunately, the guy who was a Texas guy, he actually had all of his money tied up in oil. And when the oil industry started crashing, which affected Calgary as much as it did Denver, it affected this project. And so we ended up selling the project to somebody else. Today it's called the Esplanade, and it's a jewel of a project on Marco. I

Ken McLachlan (13:26):

Know. So you came down there in 84 and you got your real estate license.

Maury Dailey (13:33):

Yes.

Ken McLachlan (13:34):

Right now you're the licensing broker for Max Hallmark in Naples and Max Group in Fort Myers. So you can be the broker of record for two different companies, which is unique for Canadians. Can't do that. Yeah,

Maury Dailey (13:51):

We have actually a third company, which is a referral company, so I'm actually a broker of that too. So yeah, it's unique.

Ken McLachlan (13:57):

Yeah. So this has been your career of being managing. I mean, you've been with a lot of different companies. You've been with ENGs Eng.

Maury Dailey (14:06):

It was the first franchise in the United States.

Ken McLachlan (14:09):

Yeah,

Maury Dailey (14:10):

I like being a pioneer, Ken. You're the first Hallmark, the last stage.

Ken McLachlan (14:15):

I know. We are the first Hallmark and we're blessed to have you and best blessed to know you and work with you. And you've been a sounding board, a foundation for our company here in Florida. And we've had ups and downs and that's what it is. And these markets change all the time and they will be, the nonsense of the markets will disappear soon enough. We all know that.

Maury Dailey (14:35):

Yes.

Ken McLachlan (14:37):

Your experience being working with real estate agents, I want to get into a bit, and I guess I want to examine the frustrations we all seem, if you had a magic wand and I'm a real estate agent, you could tell me, Ken, just do that. What would you talk to me about?

Maury Dailey (15:02):

The thing that I see when I'm working, I'm the eternal optimist. When I'm working with somebody, I'm thinking about how great they could be, even if they're not from the area, I just see how much energy and how much they seem like they're really going to be a great fit. But the thing that seems to affect a lot of the agents is just a lack of discipline. And if there was a magic wand to say, focus, you're going to focus. You're going to stay on task. This business is not complicated. These things have been going on since the seventies when I first started. We've been doing geo-farming, we've done sphere of influence. All these things are not new. We have a lot of new whistles and bells that we can add to it, but the discipline of doing this is so simple and so easy, but people get so easily distracted. And that's my

Ken McLachlan (15:57):

Challenge. Well, they do. And I think you hit it dead on. I mean, you're absolutely right. This is not a complicated industry. It can be. I mean, it can get deep in different things like that, but that's not the usual. But the thing that you said about having the discipline and actually showing up for doing the work, I think is what you're talking about is just show up. Just do the things that are necessary. Don't complicate complicated. A friend of mine said to me, and he repeats it to me often and often he says, good things happen to good people. I mean, if you treat people right, if you have a service orientated philosophy of life, not just in real estate, but in life, things happen, things come back to you. So the idea of if I'm a realtor, and I tell this to realtors all the time, I'm glad you brought it up, is that just show up and make mistakes and do things, but just try the best you can and to make things happen. And it's amazing. I mean, that's how I built my career. And my guess is how you built your career

(17:04):

Is by just doing the work. And you're still, at the many years that you and I have been in it, it's still the same thing. I'm doing the same things I did back 30 years ago. Maybe it's presented differently, but the philosophy around it is all the same. And I'm sure yours is the same as well. You treat people really well,

Maury Dailey (17:28):

Thank you.

Ken McLachlan (17:28):

And you're respectful of them and you actually show up, which is really part of the thing that is really commendable

(17:38):

For you. I don't mean show up, but I mean that you're consistent with the people know how you're thinking and what you're doing and the knowledge you have is like, thankfully it's a lot more than mine down here. I have no clue. And to have you do that is really great. So if you look back, Mari, I want to talk about two things. I want to talk about your professional accomplishments and your personal accomplishments, and you share obviously what you need to share, I want to share. But professionally, what do you consider your biggest accomplishments?

Maury Dailey (18:17):

So I was president of the local board of realtors, and then I was the vice president for the state association here. And at that time, it was the early two thousands and condominium sales. There had been a group that got rid of disclosures that protected agents. And basically agent is trying to sell a condo. They have no idea whether there's going to be assessments, they have no idea what stuff is going on. And so I really found that there was a need for this to protect our agents through statewide. And so there was, the president of the Naples board was a local attorney, Jim Pylon. And Jim and I got together and we sat down, we said, this is wrong. This is really wrong. We need to protect the agents and I don't care. We need to do whatever we need to do.

(19:13):

It is kind of interesting. The Florida Association Realtors has a procedure to go through their legal committee and this committee and that committee and all stuff. I said, we need to get something done. So we actually, with connections, we were able to create the statute and get it passed by the state of Florida. So every condominium sale in the state of Florida has a condo q and a form. And that q and a form was came from Jim Pineland myself. And it ticked off the Florida Association Realtors because we didn't go through the procedure, but it would've taken years for that to happen. And so I think we protected agents throughout the state of Florida for years with that process. That's

Ken McLachlan (19:55):

Amazing. I mean, that's not the badge of honor there to do that. And it's made such a difference. And you're talking about disclosing and making sure the agents are told everything that's going on in the condominium corporation, which is great. So let's talk personally your biggest

Maury Dailey (20:11):

Accomplishment. Yeah, personally. So I don't mind saying that 10 years of not drinking has been a big accomplishment and I'm celebrating that this week. So just passing, is

Ken McLachlan (20:27):

It this week?

Maury Dailey (20:28):

Yeah, just this past week on March 8th. And it's really like a revelation of how to think better, have clearer mind, be there when you need to be there. I mean, obviously I wasn't derelict for you can't do where I've been with being a derelict. But at the same time, it just really opened up a whole new way of thinking and a whole new way of life, a lot more comfortable in my skin. Last night I had decided, a week ago I saw something online and it was about tickets to the Philharmonic in Naples. And I thought, I'm going to take myself out. I'm going. So I, I took that ticket, I was there, I had a really good time. I didn't feel embarrassed. I didn't have a date. I didn't feel like I didn't feel anything at all other than have joy that I was able to be there, have a great time, enjoy a live concert. Unbelievable. It was Beethoven's ninth and it was really, really great. So, but it's just being more comfortable in your own skin I think is part of, so

Ken McLachlan (21:36):

Let me dig a bit into that. In the same club, I've been as many years sober and alcoholic, and one of the things that I know you do is you certainly have this discipline yourself, but you actually contribute to the community that we're in. You hold fundraisers, you hold events, you participate in different, I know you go out of town to support and be involved with different things that are put on. And I know you counsel people as well. You help people that are in the same problem that you and I have had over the years, and it makes a big difference to a lot of people. And how has that been for you doing that? I mean, working with people?

Maury Dailey (22:22):

I actually love it. I mean, the thing is, is that now if I go to be around people that are, it may not sound right, but I mean, if I'm around people that are not in some kind of a program or whatever, it always seems to be a conversation about the weather, about whatever. And it doesn't seem to be any much deeper than that. And not that I'm super serious all the time, but you can have a good time and laugh and not have any drinking or not be high. You don't have to have any mood altering stuff to have a good time. And so I really enjoy when I have my free time, I want to make myself be a part of something that's real positive because it helps me when I come back into the business world and working with people that are having challenges. And sometimes there are agents that will come to me and I know something more about their children or themselves, and I can offer something that maybe somebody else, but I don't wear that on my sleeve. This is actually saying this actually bring my own anonymity, but it's my, as well as our decision to do that.

Ken McLachlan (23:40):

Yeah, of course.

Maury Dailey (23:40):

But I do think it helps understand people's motivations. And I've said to some people, I say, don't talk to somebody in the evening. You don't know whether they've already started having cocktails or not. Don't talk to people. You can almost read through when somebody is upset about something. There might be something else going on behind the scenes that you don't really know yet. So I think it just helps me be a little bit more sensitive towards what may be

Ken McLachlan (24:10):

Going on with the other person. That's exactly right. And if you were to give, we won't dwell on this a lot, but I want to have this answered by you, if you can, were to give someone that's listening now some advice that's maybe struggling, what's their first step?

Maury Dailey (24:24):

The first step is willingness. You have to be willing to at least listen to somebody else, listen to a few people and hear what they have to say.

(24:37):

Then you can decide for yourself what's good for you. There is a parallel, if you think about it, when I'm doing trainings, if somebody is not willing to do the work and they're not willing to do whatever, I don't care if they want to call themselves a realtor or not, they can call 'em lemon meringue because they're not doing anything. I mean, if you're not willing to do any work, whether it's in real estate or on yourself, on your personal development, then you're stuck. You're really stuck. So I think if I'm talking to somebody, it really is, Hey, why don't you go talk to a couple people, maybe go to a meeting or something. Just check it out, check it out. You don't have to make a commitment, but at least get more knowledge before you make a final decision in which way you want to go. I

Ken McLachlan (25:25):

Think you're right. I mean, there's so much around what you just said there. And I know that I often get called by people that Ken, my brother, sister, mother, whatever, is having a problem and can you help them? I says, well, actually I can't. Until they actually make the decision themselves. I mean, I know you wished for them to be better and healthier, and I commend you for that, but until people are willing to actually make the difference in their life, to be vulnerable, I guess is what it is, nothing happens. And I've put myself, and I know you do this, we put ourself in a position to be there when that vulnerability happens to pop up for people, and by speaking about this, it's will make a difference in people's lives. So thank you for that. I didn't, I know you did an event at the office on Fifth Avenue where you raised a lot. What the hell was that? Anyway, it was a big thing.

Maury Dailey (26:26):

Yeah, well, it was no alcohol and it was a party, a holiday party, and there was a recommended donation. So there would be some funds that would be raised that went to a scholarship fund for young people to go to a young person's conference, a sober young person's conference. Oh, wow. And then people brought stuffed animals or toys basically for toys for Tots. And so I think we talked before that we raised, brought in more toys than any private party in Naples has ever done. So

Ken McLachlan (27:05):

It's That's big.

Maury Dailey (27:07):

Pretty amazing. But it's one of those things that, because it's an anonymous program, you can't be going out there flaunting and bragging about it publicly. It was a private party. It wasn't open to the public. But yeah,

Ken McLachlan (27:21):

It looked like a great event. I mean, it wasn't in town when you had it, but it looked like an amazing event to the difference you made.

Maury Dailey (27:28):

We had 200 some odd people. They're inside the office, they're outside in the lobby, spilling out in the street all over the place. And of course, fifth avenue's beautiful in the holidays where they can walk in and see itself.

Ken McLachlan (27:40):

I know. So moving forward, yeah, let's talk about Maury in the next five years. Again, that magic wand and is in your hand, things change, things don't change what the industry, yourself, what?

Maury Dailey (27:56):

Well, I think, yeah, from my point of view, I continue to try to, so going Jane Voker, working with you, working with Max, I feel sometimes like I'm a pioneer trying to push the envelope and pushing into areas that I don't yet know but want to know more. And so one of those areas is really customer service. And for me, I see a great need for us to have both at the office level as well as an agent level, but at the office level, like short either podcasts or short training videos or whatever. So that as a customer comes in, we have a video. We just did one now.

Ken McLachlan (28:42):

Like a library?

Maury Dailey (28:43):

Yeah, a library. Yes, exactly. And we had one, just did one with a home inspector. So the home inspection is a part of the process. And so I did this for a customer, a friend of mine just last year, he bought, actually, yeah, last year he bought a house. And I said, well, you really should have a home inspection done. He said, well, what's that? What's the cost of, I've got a video. Let me send it to you, and you tell me what you think. I sent the video to him. He said, oh my gosh, I had no idea. There's so much that has to be done. And I told him the price. He said, is that all they charge? I said, yeah, but it's really important. Oh yeah, please do that. So we're trying to have a little library built up so that, why do I need title insurance? Why do I need, whatever, all the different aspects that we have, because I think the consumer today wants to be educated,

(29:32):

I think the consumer today wants to be educated more before they even talk to the realtor. They want to know something. So when we're doing geo-farming and we're doing all these other things, I'm encouraging our agents to put the URL shortener into the card. So when they get the card, they want to find out what the home value is. They can click on it and see at 11 o'clock at night, and they don't have to talk to anybody. Or you also may have in there something about how do you stage your home to sell it, stuff like that. These are all kinds of things that would be real practical

Ken McLachlan (30:05):

Moving forward. It's more of, again, the service aspect of this business, providing information, providing resources for people to do, help them with making the biggest decision of their financial lives really is what this is. And you being us, you and us being a conduit to make that happen and educating our agents and providing the tools for our agents to help them be better at doing that is what you see yourself doing. And that's not, go ahead.

Maury Dailey (30:34):

I was going to say, don't you think that if you had 10 agents that you were looking at or thinking about, and one of them is constantly providing you knowledge and education, I would think that that's the one a customer, well, it's

Ken McLachlan (30:48):

Got a leg up. Yeah, they absolutely do. They're front of mind and they're, they're educated and they provide the service as there for people to do that. And I think that's a big mainstay of how I've built my career as well as being in you as well, service orientated, being there for people predictable and actually growing at all times. And I see you in the next five years, or how many years it is, is continually upping the game for our agents to help them get better at what they're doing and being better at what we're doing is providing more help, more information for the clients that we're privileged to serve. And you live that way. I know you do. And that's really, I've had the pleasure, I think it's two years now that I've known you

(31:36):

I remember the first time I met you and having the privilege of working with you and seeing the consistency in your work and how you're always there for people. And I don't think you ever panic, right? I mean, you might, when you're at the opera by yourself or the

(31:52):

Monarch by yourself, you might say, holy Christ, but I don't see you reacting to people. I mean, you've seen it all. I'm sure you have. And we're getting through this. We'll get through that we're maintained and we keep growing as we go.

Maury Dailey (32:06):

I also want to say Kenna, I'm very grateful to be able to be with you and Deborah and Steve when we get to, I cherish the opportunities when we have a chance to get together, because I know you're true professionals, you're true career oriented. You have the best of intents for your agents and for the company. And I mean, I've been around other owners where they really are managers and they are looking at their investment. Not that you're looking at your investment too, but there's a difference. When I was at R four a year ago, and Steve, Steve was there, he is rallying the troops to do stuff, but I saw him on that WhatsApp. He personalized every congratulation. And I thought, oh my gosh, how many owners have that kind of connection with the people that they should have? And you're just doing a great

Ken McLachlan (32:55):

Job. Well, it matters, doesn't it? It's good that you say that. And we're all a blend of everything that impacts us in our life, and you're part of that impact now. So I want to thank you for being there. I want to thank you for making a difference. I'm excited about the next five, 10, whatever years we have together to keep growing this thing and to have some fun with it. And you know what? It's been sensational talking to you, Maury. If people wanted to get ahold of you, how would they reach you?

Maury Dailey (33:21):

Well, they could just email me if they wanted to. Maury, MAUR y@mdaley.com. M-D-A-I-L-E y.com or text me. Call 2 3 9 3 7 0 7 2 3 2.

Ken McLachlan (33:35):

So this wasn't bad, right? No, it was good. Great to get this going.

Maury Dailey (33:41):

Nice conversation.

Ken McLachlan (33:42):

Yeah, and I really appreciate you doing this. It means a lot to me, and I am sure it'll mean a lot to other people. So thanks, Maury, and we're see you soon, I hope, at the new office, and we open up downtown. We're moving, as you know, into a different location, and we're excited to get down there and do that stuff. So it's been a privilege talking to you. Thanks, Maur.

Maury Dailey (34:03):

Thanks, Ken. Thanks very much. Bye-bye.

Ken McLachlan (34:09):

Here are the top three things I got from Maury today in this episode of my podcast. Number one was the importance of discipline in real estate. Now we know that discipline matters. Maury emphasized that success in real estate is not about complexity, but about discipline, consistency, and showing up to do the work. He points out that many agents fail because they get easily distracted and lack focus despite the fundamental principles of real estate being unchanged for decades. Number two was the personal and professional growth through service. Maury shared how his journey in both real estate and personal development has been shaped by his dedication to helping others. From his leadership roles in real estate associations where he helped implement the Condole question and answerable disclosure law in Florida to his personal commitment to sobriety and mentoring others, he believes in the value of contributing to the community. And finally, the future of real estate lies in customer education. Murray sees the industry's next big opportunity in providing better customer education through short form content, video libraries, and accessible resources, and even podcasts like this. He believes informed consumers make better decisions and real estate professionals who consistently offer value and knowledge will be the ones who thrive. Thanks so much for listening to the really Life podcast. If you enjoyed this episode, be sure to follow a rating and share it with one friend who could benefit from Mari's Insight. See you next time. I'm Ken McLachlan.