Unleashing the Power of AI: Insights from Brett Malinowski and Corey Berrier

In this podcast episode, Brett Malinowski and Corey Berrier discuss various aspects of AI technology and its challenges. They delve into Brett's ventures, including his successful Web Three agency that generated $30 million in revenue the previous year. The conversation touches on the significance of prompting in effectively utilizing AI and explores Hints, a personal assistant tool mentioned by Brett on his YouTube channel. They emphasize the importance of businesses becoming AI-optimized to stay competitive in their respective industries. The discussion then shifts to the potential for disrupting industries using blockchain technology and NFTs, with mentions of the Hadira blockchain and its utilization by the Department of Defense. Brett explains the basics of blockchain and its application in tracking asset ownership, such as cars. They also explore how AI is being employed in their businesses, particularly in customer support and loan processing for a mortgage lending company. Brett shares insights on his company's use of AI to automatically qualify loans and enhance user interfaces. Additionally, they address the invasiveness of data tracking by prominent companies like Facebook and Google and discuss how NFTs could potentially protect users' privacy while still verifying their human status. Brett introduces the concept of World ID as an alternative to government-issued digital IDs, emphasizing the privacy-focused nature of NFT IDs. The conversation encompasses the manipulation potential of human psychology by those in power and how AI can simultaneously evoke fear and offer optimism. They caution against privacy concerns related to apps like TikTok and explore the impact of social media on public figures, highlighting the viral nature of actions that can permanently damage reputations. The potential for AI to provide alibis or verify the authenticity of deepfakes is also mentioned. Throughout the discussion, Brett and Corey encourage individuals to embrace AI and learn how to leverage it in their work to avoid being replaced by automation. The conversation concludes with considerations of NFTs as a new method of owning in-game items and the possibilities for decentralized permissionless brand collaborations.

Transcript

video: 1:25

Welcome to the Successful Life Podcast. I'm your host, Corey Berrier. And I'm here with my man, Brett. God, I'm gonna try Brett Malinowski. Nailed it. Good job. Really? Holy cow. I usually destroy people's last names. Oh, you got it. You problem. I got lucky on that one. It's up, dude. How are you? I'm great. How are you? Good, man. So, just a little backstory before you tell everybody a little bit about who you are. I found Brett on, he's got a pretty dope YouTube channel, and I followed him all the way to, I can't I guess it's wg it's one of your, just a small, very, yeah. W G M I. It's very, small tool, but I thought it was really interesting because, you know, it gives you, you know, pre-populated prompts and by no means is that your main business. But it is fascinating how many people don't really know about, like, I use a tool that's got a whole bunch of prompts, very similar, right? But a lot of people don't. They just don't know. Which is wild to me. I mean, it is new. Let's give'em like, I think p prompting is a new term in my vocabulary that, I didn't have four months ago, so I totally get it. And so it's really just about putting pe the idea in people's minds. Most people right now are limited by what their imagination can think of. Since it can do so much, it's kind of difficult for you. It's like information overload. So giving as many pieces of advice or prompting their prompts has been really helpful for a lot of people. You know, it's really good. Yeah, that's a really good point. I like the way you said that. Yeah, people you can't imagine if you don't know, you don't know. I mean, you like, and I think that's where a lot of people are, having trouble for sure, having trouble with, you know, if it's chat or if it, whatever AI product they're trying to use, that's the issue. They just don't know how to ask the questions and. Yeah, it's wild though once you get into it and learn it. Yeah, and they're basic. They're just basic principles and really it comes down to like, you have to be an expert in your field to really know how to use it in that field. Like prompting is so specific and if you have an expert in one field, all the ins and outs, the specific verbiage, the specific terminology, and that way you can get a way better output from chat g BT or mid journey. But if you're just like a everyday person at a fourth grade reading level, you're gonna be like, write me a good book. And then if you are like a novelist, you're gonna use way more specific terms and get like a way better output. So there's a lot of value there and a lot of edge, and it's just a new skill. People really should be focusing on learning. Dude, if they're, if people are not focused, like they gotta get into the game because not you're gonna be screwed like a hundred percent. It's, wow. I've heard stories of people that have like run billion dollar companies and they're already laying off a third of their workforce because so much of this like clerical administrative work can be done, like a lot of people have like pull on copywriting or writing teams where they can let go of nine out of 10 people and they just have one writer who just goes in and tweaks the output of chat, G B T, our company, W G M I. We also have like a media arm where we have a newsletter and articles and we've made this whole system where I can click one like button on Twitter where I bookmark or like it. And that gets sent to notion, that gets automatically prompted by chat G P T and output in every single different format for LinkedIn articles, every single different social media platform. And one click on Twitter, and then we just have one writer go through and kind of make it our own and make sure it's perfect. And that's like we're doing the work of a 12 person newsletter team with four people now. Are you, I'm gonna, of course, I'm gonna ask you, are you using hints for that? Using what Hints? No, we use make.com. It's like kinda like a Zapier in a way. So it's make.com GPT four s API and notion. Got it. But, you know, do you, I think I learned about hints on your thing. H I N T S? I don't think so. I maybe not. Let me look. It's interesting because it's, it, yeah. I, it's supposed to be, it's basically like a personal assistant, which, you know, I mean, cool. There's cool. Yeah, it is really cool. I've been using Auto G PT for a lot of that. Okay. All right. How are you using it? Just outta Curiosity Auto gpt. Oh, it's so cool. So you just make two agents where they're on a task, like with each other. So you make two auto GPTs that are on the same team and they communicate to each other so they can prompt each other back and forth. And so whether we need to research for a specific, like my next video, whether we need to research for an article or a trending topic on YouTube, we will literally like say, Hey, Agent oh seven, agent oh nine, whatever it is, work together to find the most trending topic in the Make money online niche on YouTube. And they're gonna work together to start seeing in the last like month what has been the most popular for my niche. That's taking a lot of fine tuning. It's by no means perfect, but even like just getting people to like schedule, like do outreach or to schedule meetings is what we're trying to figure out right now. But there's so many different possibilities, and if you're not focused on becoming like the most AI optimized business in your field, you are very quickly going to fall behind and be at a huge disadvantage. Agreed. And there's a lot of stuff out there that, you know, it, geez, coulda came out two months ago and like it's all news. Like, it's just so many things and that, you know, I can't get into the details, but we've, got our MVP for what I'm building in the industry that I've been serving. And we're gonna collaborate, like we're gonna destroy this industry. Absolutely destroy it. And so I'll go ahead. I was gonna say, it's like one of the biggest opportunities to grow like a multiple eight figure evaluated SaaS, like in a matter of months, if you're the first one to just go into an old industry and implement this on top of their existing software, just add it at each individual point. Just a little a p I call with their private data multi eight figure company easily. Absolutely. You're a hundred percent correct. Absolutely. So, so that leads me to my next question. So I want you to dive into a little bit about your Web three background. I want you to talk about what you're doing with that. And more importantly, I want you to talk about, you know, a lot of people I could assume based on what happened with. The crypto meltdown. You know, I would imagine that a lot of people are, nervous about blockchain NFTs, so on and so forth. The best thing I can say is that there's no rush for this technology. I cover future technologies on my channels, like AI, web three, no code, what is gonna be relevant for the next 10 years, but emphasis on the next 10 years. Like there is no need for blockchain right now. It's like everyone compares it to the internet bubble. I would say that's very accurate, but it's more so similar to how the internet operated. Back then. If you wanted to make a website, you had a no HTML code. It was very rudimentary. You had to do everything manually. That's where we are with blockchain and NFTs. None of these. Assets that are exist right now. None of the NFTs, none of the crypto ha are a real product or solve a real problem. It's like just a more complicated way to do something that already happened. But it is a hedge against centralized powers, basically. And so NFTs are just like digital ownership to prove you own something on the internet. And crypto is like digital gold, digital money. So you have another asset that could be protected from someone like a bank failing or the government's taking too much control. And so it's kind of just a hedge against the financial collapse or governments taking too much power. If since they have like the possibility of making digital currencies or digital money, they could really control that. This is the hedge to make sure no one can control our money in the future. So it's not like people view it as like an investment. That's not really how you should be thinking about it. It's more of a diversification asset on the crypto side. And then NFTs, again, like I keep saying, are digital assets, digital ownership. So anything in the world can be an N F T and how we've kind, just like with prompt engineering, since it's so new, people have been very limited about their imagination on how NFTs could be used. But as we move forward, it's a huge technological shift that's just ultimately better. And that's why I believe that it'll win. You know, I so Hedera, right? I'm sure you're familiar with Hedi, right? Of course. Hedera the blockchain. Okay, so you know IO 2020 twos. Yeah. What's that? I do, yeah, they're ISO two, like 2,220 twos or whatever what they're called. Yeah. I would not know how to do what that means. But what I do know is like I do some work with like the Department of Energy, and I'm getting involved with the Department of Defense. Well, the D O D, they're using heera. So what does that mean? I think that. N given that information, that should tell you that we're headed towards that for sure. A hundred percent. Yeah. It's just a new like incentive method. It's just like all transactions are now documented automatically on a ledger that anyone can see head. There is actually a corporate ledger, so it's pri, it's like a blockchain for independent companies. So it's private blockchains, but internally it's tracking all their transactions and then instant settlements you can send their token across to other companies who use the same token. And so it's called like an ISO 2022 standard. And it's kind of like these are like, if you ever hear cbdc these, this is the technology that's gonna be used for cbdc. But it's like, do we want centralized blockchains where the companies control private data or do we want fully decentralized where it's public domain? I think we want both cuz blockchain technology's cool and there's different needs for different use cases. Yeah. So you know, so can you just break down I guess, so blockchain, like you said it's, complete transparency. But it tracks every single thing. I guess the best way to view this, like if you bought a new car, let's just dumb it down, sort of. If you bought a new car, you could then track it if you bought it and put it on the blockchain. Yeah, you could track it from now to the end of time, right? Yeah. So the car would be, the car title would be the N F T the, because it's unique. It's like the VIN number of this car. There's this nft, an NFTs, non fungible token, has a unique token. Id just like every VIN number on a car is unique. It would have a unique token ID for its nft, and then every time that NFT is transacted on a blockchain, it's just an automated ledger. You don't need a human to verify. You don't need to go to the what is it, the D M V to verify the sale. There's no bill of sale, no transfer of the title. It's just if they buy this N F T, you saw that it came from this person's wallet, then it moved to this person's wallet and you see for exactly how much money, and that's in history forever. It's immutable is the term. And no fees. Right. You avoid all, the fees that way. So it's, there's like a small network fee cuz you're paying for the computer power to like do the transaction, but it's just a few dollars. Yeah. Compared to the DMV is gonna take 7% depending on the state. Yeah. Right. Yeah, for sure. So I'm just curious, so I know that you, know, you've been in the AI space for ish five months-ish now. What other than just realizing that this is the future, what, I mean what kind of drew you to this. So I guess I'm just like the class. I'm like, I've been an entrepreneur my whole life. Yeah. I'm young and I see that. My advantage is my brain's still developing. I'm open to learning new things. I'm not tied down to a business I've had for 15 years. I don't have all these responsibilities, and so anytime I see a new opportunity, I'm like, that's my edge. That's my edge. This immediately adds value. This makes sense. Let's be these guys because that is our, like advantage as youth. We're willing to change, adapt on the fly, and we can understand the concept really easily. So just combine our business knowledge with these new technologies. There's, that's like a perfect recipe. I just view it like the 2000 again, the 2000 internet opportunity, all the PayPal mafia, all these people made millions, hundreds of millions, billions of dollars by catching that opportunity of the platform change. And I see this as a, our generation's platform change, so I'm just gonna go all in on it. Don't even need to think about it. Yeah, dude. I'm saying I'm exactly like, I'm not 26 years old, but I'm, I understand the value and like, you know, I missed, like I wasn't really paying attention during that time, the internet boom. Like I was, you know, I was probably drunk in college. Like I, yeah. You know, but this is like, this is the future and this a hundred percent if, you know, if you could get in and figure this thing out, it, it is the way. Yeah. And so like with blockchain, there's no urgency. But with ai, like there is a huge urgency. And we were talking before this call, like, how's, every day you wake up, you feel like you're three months behind of how much has came out and how much has developed. Cuz this thing is teaching itself and it's all open source so everyone's working on it. So it's like there is ever a time to like drop everything in your life and go full focus monk mode on business. It is right now. Cuz this is like disproportionate advantages are being made right now. A hundred percent. Dude, I you, I totally agree. So, alright, so tell me how you're using, I know you've, you talked a little bit about how you're using Shit. Super chat. Chat. What did you Yeah, no, but you called it something else. Oh, auto, G p t Auto gpt. Yeah. Yeah, So, so how are you, other than that, how are you using AI in your business currently? How are you harnessing that? Yeah, so obviously like the everyday person, just like writing emails, writing my video scripts, like giving me ideas, taking from a blank piece of paper to like giving me a starting points. But like the main business that we're pursuing with AI is we have a friend who has a mortgage lending company and he's our age 28, absolutely crushing it. And we are just gonna go through every aspect of that business and just find like, okay, customer support, this can be done by auto G P T. Okay. Loan processing. This can be done by, this could be helped or assisted by an AI or GPT four oh, listening to their phone call. Well, instead of the banker having to type in what the person's saying to check if their loan qualifies, automatically entering that data, automatically qualifying them, getting like voice sentiment, just taking their existing software, which is already way out of date, making a better user interface. And then intertwining ai, every single touchpoint we found 12. And then just focusing on making that as good as possible. Testing it with him. Once we see that his like employees are choosing to use this other than the other way, then we'll take it to market. But we're focusing really heavily on making the best product possible as efficiently as possible with as much AI as possible, but without having to add any extra steps, if that makes sense. So that's our main AI business. And then I do see Web three, like I said, that's like my actual business. We have a web three agency. We work basically help the top brands in the world integrate Web three or NFTs into their business. We have two Fortune 1000 clients right now where we literally just go through like. What is the best thing they can be doing to future-proof their brand by offering these, it's called like interoperability. The cool thing about NFTs is that like if you buy one, I guess typically if you make an account on like a store right now, so say you go to nike.com, you make an account, you put your email password in, What Nike does is they take that email password and then they buy data from Facebook. Then they buy data from Amazon. And anywhere you've used that email password or your name or your address, they then make like a profile of you that they hold internally. Where NFTs, now if you have that any, you can make an nft@nike.com. But now any other business can just see that you have an NFT for nike.com. So they know you're a Nike customer, where typically it had to be sold on the backend by the big companies and only they had that privilege. Now it democratizes the data for everybody and with AI data is the new oil. And so that's like what's valuable. And so NFTs make it so you can see every person's interest without having to know their personal information, which is really small, but like it's gonna be really important in the future. Where right now, like. These companies know where I am at all times. They know what time I eat during the day. They're gonna send me a DoorDash notification at 6:34 PM on a Tuesday, cuz they know on average that's when I eat. And they're gonna send me a little Caesar's pizza message on Thursdays. Cause they know I like to get pizza on Thursdays. Like it's disgusting how much they know about us. And so NFTs are really going to like, protect us from that. But it's just a matter of people waking up and decide that, deciding that to be a need. And so we help these big brands like understand that's where we're gonna go. Then how can they offer those interoperable assets to their audience in a more fair way, I guess is the best way to put it. All right. So you're saying, so, alright, so I, understand the tracking, I understand the marketing to us. I understand the invasiveness of it. And, but you're saying that if. You do every, that will prevent some of that is what you're saying? Yeah. So think about it this way, like when you, do you have your, have you ever run Facebook ads or anything like that? Sure. Yeah. So when you run Facebook ads, you're basically targeting people on an interest group. That's right. And so Facebook is like tracking your search history. And so say you looked up like what's the best streaming platform? Netflix, Hulu, or Disney plus you're looking for all three to find the best one, and then you choose Disney plus. Well, if I'm running an ad, I'm gonna put an ad and I'm selling a Netflix pillow, I'm gonna want to target people who are Netflix users. But on Facebook, you target people who are interested in Netflix. So though they searched Netflix, but Disney plus your ad would still be shown to them because they searched Netflix. And so if it's an NFT. You would know 100% for a fact, this person is a Netflix customer because the N F T is in their wallet and their wallet is not tied to their personal information. You don't need to put your name, email, password, address, credit card into your wallet. It's just an anonymous wallet with like 30 numbers. And you know this wallet has an N F T from Netflix, so you know their Netflix customer, I'm gonna run ads to that wallet. Whereas Facebook, it's like they have to like buy data from all the different platforms cuz they're like single centralized verticals that don't communicate. So NFTs and blockchain are like that horizontal communication layer where you can use one N F T on any platform and anybody can see it through that wallet and not their personal information, if that makes sense. That's fascinating. So applying it to your, like all of your data, your name, address, and whatever, your email, it's just to this anonymous wallet. So that's gonna, you know, so obviously that's gonna hurt hurt the, amount of money that these larger Facebook you know Google that aggregate all this data and target that, that's gonna, how are they? Not that I care, right? I don't care how they're gonna mitigate. Ok. So what's your opinion of crypto and NFTs, or what would you think the average person is? How did you start this conversation? People are scared. People don't like it. People don't want to. Why? Because the most powerful people that this technology disrupts, control the media. They have a billion dollars to push that message into the world. And so That's right. They're gonna do everything in their power to keep their power. So that's my like, assumption of, people hate the word NFTs. Like when I go on the street and people are like, what do you do? I'm like, NFTs. They're like, oh, those are scam. Those are like really bad. That's don't, like, they won't even like talk to me anymore. I'm like, I don't know. I made millions of dollars through this and this technology's pretty cool. It's like honestly really helpful to you. I don't know why you're so scared of it if you just took 10 minutes to try to understand it. So that's my conspiracy theory. I guess I look, I That makes, yeah, that makes sense. Dude, I look, I can go to down the conspiracy theory route all day long, but most of them are true. They're not even Yes. Shit. It's like this is actually designed to help you. This probably the most helpful like consumer-friendly technology ever existed and every consumer has been tricked into hating it because of whatever propaganda. Most people get into it for the wrong reason. I think they're gonna get rich off of Bitcoin, which, right, it's not like the core principle, but since they are financial assets, that's where humans go. Yeah. Yeah. That makes, go ahead. I will add one more thing about NFTs, cuz this, I'm like a nerd and I love NFTs and they're not popular. But since we're here, I can hopefully educate new audience. AI and NFTs go hand in hand. My last video on YouTube talked about this with AI and deep fakes. Like I could generate a photo of you. Committing a crime, doing anything right now, and it would look like 99% real. Very soon it's gonna be 1000% indistinguishable. The AI photo of Trump getting arrested went super viral. Everybody thought it happened. It was ai. So that's a huge problem. And so that's already a huge problem on Twitter. And so Twitter has switched their verification system from just celebrities to now anybody with a credit card because they're trying to prove who is a human on their platform. And so they do that by Ty, the name on your credit card to the name on your account, and then they verify you are a human that way. If you're a human and you tweet and it's tied to your real name, you're not gonna post deep fakes around people, cuz you'll get like liable slander. You'll get sued out the ass, your credibility will be lost. And so proving that we're human is the only way to fight DeepFakes cuz we're never gonna be able to tell what's AI content like. That is just the reality. I looked into it for hours. There is no way to prove what's ai and what's not. So the thing we have to do is prove human. Content. A human posted this. And so that works on Twitter, but you have to pay$8. How do we do it for the rest of the internet? Cause we're not gonna pay for every single website just to prove that we're human. And so the answer is NFTs. We need digital IDs where you basically scan your eyeball and then you get a digital id. That's ahor. Remember I said NFTs? With a horizontal communication layer, these NFTs can be used on every single website in one wallet without disclosing your personal information, but still proving that you're a human. And so the founder of Chat, G P t, Sam Altman created this in 2019 as well. So it's called World id. So that's gonna be huge as well. So I definitely recommend people look into Web three and ai cuz it's the future, ladies and gentlemen. That's really cool, man. That's, really good information. And I think a lot of people probably be freaked out with the whole I thing, but you explained that really well and, if they really pay attention to listen to what you said, it does make sense, right? I mean, Yeah. Cause the alternative is like the government's making a digital id. We already know how inefficient the governments are and they're gonna use any chance they can to have power overreach. When we look at the airports after nine 11, like these are tactics they use to gain more control to use in their whenever they want to. Very specifically, very targeted. And so just for them to be able to make digital IDs, since they're digital, means they're now programmable. And if you break a rule, they're gonna blacklist your id. Now you can't use the internet now. You can't travel and it's automatic. You can't do anything about that. And as a human right, that's not good. And so that's why this, that's why you want an f t IDs because they focus on the privacy. And I know it sounds scary to put your eyeball into the system, but whether it's your eyeball, your thumbprint or whatever, like thumbprints, like burn your face gets old, so you can't use a face scan. They can also get like plastic surgery. So eyeballs don't change over time. They're super quick, noninvasive, and a camera on your laptop can scan it. And so these people have spent a long time researching it. So eyeball is the best. And then if you're using blockchain and NFTs, it's fully anonymous. And so they're not, you're not putting your eyeball and then putting your name, address, email, and everything. You're just scanning your eyeball. Everybody's eyeball is unique. Your eyeball is now registered. And so it's like the data points of your eyeball are your profile proving that you're human, but it doesn't say your name or your address or anything. The only point we're trying to prove is that you're human. And then you have an ID number that matches your eyeball. And so when you present your digital id, it'll just say you're human number 1,845,000. It's that you scan your eyeball match, great. And if you lose it, you just scan your eyeball again and you get it back. So it's like they really thought it through. Well, you know, news slash everybody, like guess what? Whenever you're going to a website and like guess the camera knows when your eyes light up. Now, like if you're going on a, like a cheap caribbean.com or Travelocity, there's a reason why if you didn't click on anything, they're serving you the thing that you absolutely wanted to click on because they can facial expressions and micro expressions and you're like, they already have all that shit mapped out. Just not like I I have a friend who worked at Mattel, I guess I probably shouldn't say the company, whatever, but they literally, if you went on their website, they were tracking your eyes and doing a heat map of what you were looking at on your camera and it didn't have like a light on, you didn't know your camera was on, but they were allowed to do that for a window of time where they could track your eye movement. And so like they would send you targeted ads. And so like this is a complete huge data overreach, but no one cares people's like convenience. And that's the thing. And, yeah, you're right, a hundred percent right. And, I believe, you know, not to get too much into the last few years, but like, I think that a lot of the stuff that happened over the last few years was, the, you know, I think it was the suppression of a lot of things. And, I believe that, you know, we stuck inside for so long and everything's shut down. Like you're more willing to like, give up more shit just to be normal. I think best run, I think they were like pushing it to see what they could get, away with and get people to do. Yeah. And I think that this, they're gonna use this to push their centralized version of digital IDs and cbdc digital money so they can have more control. And again, it's not like some conspiracy, like that just makes sense for people that are at the highest level if they want to make a safe society. Like you can easily justify how you have good intentions even at that level. But for people that are like self-aware and relatively successful in life, like. That might be good for 70% of the population, but we should at least have a choice. Like, it's just way too much power. And so I just think that's important for people to really understand that's what's actually happening. And it's not some conspiracy, whether you think it's good or bad, it's a different conversation. But if there's two options, you can still achieve the same result, but with a anonymity. And it's like self custody. We should definitely try to push for that route. But again, the people with power have billions of dollars and own the platforms, push their narrative. So it's gonna be an interesting fight. Yeah, it is. And you know that, you know, the narrative's gonna change back. You know, it's it's just, it's all really fascinating. Cause a lot of these things that we taught were conspiracies. They're not really, they're not really conspiracies. Like we were seeing stuff play out in real time. Like they're writing articles about it, like, they're like public about it. Just no one cares. So it's like, it's not a conspiracy, it's just the way people positioned it, I guess. But well think about this. Posting articles. Yeah, so here's, so think about this here, like this was well thought through. And what I mean by that is, you know, human psychology It, doesn't change, right? Human beings are gonna do what human beings do. So if you have that 30,000 foot view of how human beings interact with X, Y, and Z on a regular basis, then you kind of know how to position yourself to make it go the way you want it to go. Right? Because we're gonna, we're creatures of habit. We're gonna do the same shit over and over. And you know it's real easy. I mean, I, to psychologically manipulate, or hundred percent persuade or whatever you wanna call it, and it's al and it's been happening for years. Like back in the day, it was just, there was only like 10 TV channels or a few magazines that millions of people read. And so that's how they were doing it. And it puts these ideas in people's heads and then they go talk to their friends. Like, we're just like mimetic creatures. We mime what we see. It's how kids learn. And so now it's like these families have been in control for hundreds of years. They're passing down the methods, the tactics, how they do it, and then they have these machines. And so how you. I don't know, propaganda is a bad word, but how you like kind of train people through public social media is just changed, but it's also exactly the same. The medium has changed, basically, but that's it. Ai, I think AI scares them. I think AI does scare them. I would agree with that. Yeah. Because Yeah, cuz it's something that you really, I mean, yes, I would I, don't think I'll say this like in a Terminator way, but a Terminator came out like 20 years ago, whatever, how long it was like, yeah. You know, that stuff's like kind of coming into Right. It's not too far, off. Yeah. Well, here's another thing that I realized the other day. I'm I, realized that I really didn't expect us to go down this route, but I, there was a movie and I can't even remember the name of it, but John Kuzak was in it. I'm sure you know exactly what I'm talking about. It came out far before this pandemic ever hit, like a year or two. Oh yeah, I know what I'm talking about. That's, why, yeah. Yes. How nuts is that? How, about the train derailment in Palestine, Ohio? There was a movie on ne, have you seen that? There was a movie on ne you know what I'm talking about? The Ohio? I know that's train. Yeah, They made a movie that a train derailed in Palestine, Ohio. Like dead serious. The same city. It's on Netflix. Look it up like, it's like so freaky. The city to the T. Do you think that like, yeah. Oh, like I we're clearly on the same page with this. Like, what? I'm wondering, do you think it's that we live in such a busy world? I mean, think about this. If you, know, I don't mess with TikTok because of the data. Whatever they, already have it. That no one should ever have TikTok on their, on your phone. They can read all your, that's your messages. Look at all your photos, listen to all your calls and your location. You give them permission for a free app. Heads up to anyone who know that. That's right. A hundred percent. Where was I going with that? With like Ade Ohio, the people like making Netflix shows. Yeah. So like if you think about it, we live in like, probably like a 1.5 to two second World. Like it's not even a three second world. It sure as hell not an eight second world, which what it used to be. So you think about that. How many, like, do you remember a single post from somebody else from last week? I, don't no, that's, this is an interesting topic cuz I'm actually a little optimistic. This is like, the optimist in me with AI is I have never, I grew up with the internet. I was like the first class of elementary school with computers and the internet in our school. So I've never not had it. And with that being said, we've always had phones in our pockets and we've always had this ability, like if someone is doing something dumb and you wanna embarrass'em, pull up your phone and record like immediately my whole life. And so that has completely at scale changed the way humans behave in public. Like, my dad is 60, I'm sure when he was like 20, he could say whatever the sh whatever the heck he wanted to, he could do, like, he could do anything. And the worst thing that could happen is five people were there to witness it, right? Where now if you do something stupid, you fight whatever you get, you start yelling. You could get viral and get 10 million views and everyone sees you and your reputation's shot forever. And people will pull that up in five years from now and not work with you. And so the one optimistic thing is that now we can say that was fake. That was that's, deep fake, that's ai. That wasn't me. So it might give you a little bit more comfortability and freedom in public to lower your guard a little bit. Not to say you should go do wild things and use that, but at least it's like, I think it's gonna give us some sort of freedom back in that sense instead of like a complete surveillance state in a way. It's almost like a builtin alibi. Exactly. So it's like, that's like my one optimistic, like I'm kind of excited about that. Cause I've never had that feeling at any time. I've always had overlooked my shoulder since I'm like a public figure. If I do something, people, even if it's like, not even bad, but they could take it outta context. If I'm at a club or something and people don't, whatever, I'm an entrepreneur. It's like you're just not allowed to fully like enjoy yourself in public. So that's the optimist in me. That's fascinating. Yeah. I never really, I didn't look at it quite like that, but I understand what you're saying about, you know, you do. I have to, you have to watch everything. Like I have to watch everything. Yeah. You've seen the change probably. You probably remember a time where that wasn't as common. Dude. Like I, I'm 45 years old. Like we barely even had a computer when I was in elementary school. Got like we had one room that had like two computers in it. How, I mean, that's completely nuts. But I'll tell you, and maybe that's. That's part of the reason I think that I absolutely love AI as much as I do, because I never really had, I was always the guy who would be like, yeah, I don't really understand. You know I, can understand computers, but not to the degree. Like, like I understand them now. This is given me, it's like a whole new education. And the great thing is it's so, like, it's way simpler now. Like you don't need to have a deep understanding. Like, I don't know how to code, I don't know anything, but I know what an API is. I know that I could just need to get an API code and then plug it in, and now they made the product for me and now I just can use it and rebrand it for a specific use case. And that's a huge opportunity. So it's just now it's my creativity and combining two different things, bring'em together in one and then adding value to the market that way. Yeah, that's way better. Way better. Way better. I wanna make a website one hour just start texting, like make this blue. Like move this over here. Yeah. Connect Shopify. Connect stripe. Well I think now you can even speak into it like you can even, right. You can just talk into the computer and it will build. Yeah. And so kind of what we were talking about earlier, like obviously learning how to code and knowing how to like optimize and like order things and databases and all that shit. Like that's gonna be an advantage cuz you're gonna be able to like, make it way more optimally, way more quicker with your voice. But now you don't have to go to GitHub, copy and paste each piece and section it yourself. You just tell it what to do and it's gonna do it better than you could even if you tried. Yeah. So I was talking you ized everything. Yeah, dude and Yeah, a hundred percent. And I think people like you and I are in a unique position, right? I work from home so I have, you know, I have time, right? I have time that I can burn up doing this, just like you said. And it's not really burning up, but. It's if you don't, you know, if you are, if you do work a normal job, which I haven't worked a normal job in, well over a decade. Yeah. So like I, you know, I, I don't know what people I, would say it's more urgent for them. This is the next video I'm making. Like it has never been a scarier time to be an employee, cuz that is what our like society teaches. Go to college, get a degree, get a job. That's success. Your company, your founder does not like he cares about you. But when he has to like go against other people who are making 80% budget cuts cuz they're using AI objectively. If he wants to survive, he's gonna have to cut you too. And so if you're an employee, you need to be the one learning how to use auto G P T learning how to replace your job. And so like those copywriters and they're gonna fire nine outta the 10. So you can be the one that doesn't get fired. You need to be the one that understands it. You need to be the one that tries to replace yourself first, proactively, or else it's gonna happen in a year. And you're gonna be sitting on your hands. That is the best piece of advice you could have given people. Like, really I get this urgent people. Like I just, I can't express this enough. This is not one of those things that you can just be like, oh, it's a fad. Oh it's a scam. Oh, it's not really that impressive. It's impressive. It's gonna take your job, make sure you're the one that front runs that, because then you're gonna get a bonus and you're gonna be better off in your companies. A hundred percent dude and upright world. And you can be that person. Like, and I think that's where a lot of people get, you know, fear overtakes people. They don't want to, they don't wanna move on. No I, be excited. Like, just be excited. Yeah. Frame of mind. Be optimistic, be excited. Show your coworkers. Show your boss. Like this is really cool. I think this could help us. And they'll support you. They'll probably let you like focus on that for a little bit or allocate some time during your day. Like, don't be like secretive. Make it a group effort and just have fun with it. Cause it is really cool. It is, it's unreal. It's really unreal. All right, so what, alright, so, you know web three also encompasses like gaming and stuff, right? Yeah. So what, talk about that for a minute. What are you doing in that space? Are you doing anything in that space? When, this is what I wanna say, if you've ever asked somebody what is an N F T, most people are going to explain it to you in the context in which they understand it. But again, NFTs can be anything. It's just a new vehicle to deliver assets. So like a car title would be an N F T or a house deed would be an N F T. But you could also do like a Rolex, like every Rolex comes with a piece of paper. That verifies, this is a real authentic Rolex that should be an N F T. But then in game items, like if you work really hard in a video game, you earn like this cool like texture, the skin on your gun so you look cool in the game. That can be an N F T that you own because since you put 20 to 30 hours into this game, you should be able to own that and then sell that on a free market to someone like you and me, who was too busy running our businesses, learning about AI to play 30 hours of a video game. But we do like to play it drunk on a weekend for one hour with our friends and I wanna look cool cause I got a lot of money. So it's like I would rather pay that one person who spent 30 hours to earn it and then I can just buy it in an hour for like 30 bucks. He makes 30 bucks. Cause the high school kid, he's gonna get a McDonald's meal and be happy. I'm gonna be stoked cause I look dope when I play with my friends for the one hour of the weekend. And so the NFTs just make it so you own the endgame items and that's just something that people see everywhere. And again, it's interoperable so you can earn this gun in this game. Then you could go to pizza hut.com and they can say, anybody who owns this Gold Gun in Call of Duty gets 20% off pizza this week. And it's super easy to do and it's automatic. So that's what I think is really cool. I call that decentralized permissionless brand. Collaborations probably the biggest deal in NFTs. That's super cool. It's like a rewards program where like, say you're like a great clips, like a haircut and like your sports franchise, like a ba, like the Chicago Bears. Chicago Bears, like marketing team will reach out to Great Clips, let's do a partnership. Okay, what are the terms? That's like a two month long process. Then they get the terms, then they have to go to their development team, put it in their apps. It's like a six month process, no more. Now, if they have an N F T for Pizza Hut or Great Clips and the Chicago Bears, anyone who has a Chicago Bears, N F T, great Clips can just put it on their website, connect to your wallet, to our website. You get 20% off your haircut this week. Don't even need to talk to the other people. Don't even need to do anything development wise. It's like two clicks to set up and it's just perfect marketing that any company can benefit from. So, cool. That's a long answer from gaming, but gaming is just, you own the game of the items in the game actually, instead of just putting it in there and then you're done. I was thinking more of like a comp from a competition standpoint and there's, a more, there's a real question behind it, but I can't get into that. But I'm fascinated with the ability to use gamification. For rewards. In a way that self-governed people in, let's just say in a business for example. Yeah. Does that make sense? So that's, yeah. Yeah. A hundred percent. That's kind of with my fortune, like with our big clients for my agency, like that's what we pitch. We don't pitch like a profile picture like this N F T, that's gonna make you money. It's like a loyalty rewards program where they have this N F T and they can earn points or complete tasks, and then they get another like badge they can put on their profile. And so it's just like a way to like track who is like supporting the brand, whether they engage with social media, whether they take moments to learn about the brand, whether they share it on social media or whether they spend a lot of money. You can track all of that back to one N F T. And then based on that, you give them different rewards, badges or whatever that they can then show in their public profile. Same thing with work like employee of the month would be a good way to do that. If everybody's work, ID is an N F T, you can track how much output you did. You can track how much you worked with other teammates. How many meetings you attended, did you go above and beyond. They can track all that. And now you have like a digital like profile that you can show off and they can start rewarding their best employees. And so the other 1000 employees can like, oh, this person got a promotion because he had seven gold badges in a row. Like really creative ways you can use it. But again, we're so new that people's imaginations haven't been open to that yet. Yeah. So's that's, I'm Explore, I'm, that's part of what we're, working on. And it's like, It's fucking dope, dude. I'm super excited about it. So you, also get, you know, you the people that, like you used the example with Pizza Hut and grape clips. If if I'm able to tell you about it and I get, you know, whatever the, reward, the payout is, right, I'm gonna tell everybody to go and use these things. So now you've got a self-propelled lead gen company. That's exactly, You nailed it. That's exactly the biggest benefit. NFTs like, it blends stakeholders, shareholders, and like customers. Cuz now you have like this intermediary, like financial asset essentially. And then if the company does well, that asset goes up in value. And so it's like kind of aligning the incentives of the consumer and the brand. It's really powerful. Yeah. Yeah, dude, because I, yeah, and yeah, I get it. It's it is super. It's, fascinating to me. The only thing I'll say with NFTs to anyone listening to this, if you have like there's, that is way too much to learn about that. And ai, if it's today, right now, learn about ai, cause that will have immediate impact for NFTs and web three. We still need like a critical mass. We still need it to be like the societal norm, and that's just gonna take time. The technology's clunky. It'll get there in like three to five years, but AI is here now and ready to go. So definitely put energy into ai. But if you have a few hours at the end of your day where you're like dead and you just wanna learn, definitely start paying attention to the mechanics of blockchain. What NFTs really are, I don't even, you don't need to focus on crypto, just focus on NFTs and blockchain. Those two are really like what is actually gonna impact your day-to-day life here in a few years. So how quickly do you think how quickly do you think we're gonna see the well, I'm sure we're already seeing people lose their jobs. Like, like copywriting is a great example. How, quickly do you see that affecting mo a lot of industries? Yeah. So I am, like, my first thought after I made that a p i video that got really popular was that this is gonna threaten capitalism very seriously. Like it is going to be a problem. This might force communism, which is the perfect snowball into the digital IDs and digital dollar. Cuz it's like perfect universal basic income distribution and welfare and there's no fraud. Cause they actually did that in India, by the way. They do digital IDs through India and it eliminated 5 billion in welfare fraud. But, sorry, side note China to you I, think it's gonna be like, I think this year, like by the end of the year. People will be very aware that like they're gonna start getting, like, I am on the chopping block. Like this stuff is developed. I think, I don't think with AI coding, I don't think it's gonna take more than six months for us to roll out our project. And I know there's people that have already been thinking ahead of this before the big hype cycle, and so I would say six to 12 months is like, people are, it's gonna be a really real thing. But I do think it'll take two or three years to like, like work out the kinks to get to like majority of the workforce at least. But the superficial jobs, like artists, copywriting, all that. Yeah. That's six to 12 months. Like almost irrelevant. Yeah. It's interesting. Yeah. Art, you know, is, it's interesting because it's like artists now, a lot of them have, they're taking their artistic ability and they're just, they're moving it into the digital world, which is cool. They should. And they absolutely should. It's fascinating to me. I. Mid journey and I haven't really messed with Dolly and I haven't really messed with Mid Journey's, way better than Dolly. So I would, it's less clunky to me it's a lot less, it's more user friendly in my opinion. A hundred percent. And it's only in Discord, like, wait until they get a web app, like it's gonna be everything. Right? Yeah. I mean I'm surprised that acts not, hasn't already happened, but I, suppose that, well maybe people have like spun off. Like I, I think Canva has some sort of, it's not Mid Journey. Yeah, they're all trying, but Mid Journey has the brand, they have like a very specific aesthetic that just looks good. And I think that they're gonna, and they're on their fifth version, so they've been at it for a long time. So I think that's a pretty good note for them. But I think they can transition, but they have like tens of millions of people in a Discord server, which is insane. Like, yeah, discord is so hard to use if you've never used it before. I luckily grew up with it cause I'm a gamer kid, but it is so complicated. But still people went through that pain. Imagine if it's just mid journey.com type in go like everywhere. So artists embrace it, it's gonna make art way better, but. People, humans hate change. They like to like, make enemies out of for no reason and like protect their ego instead of just acknowledging, all right, the last 20 years I've worked on things, this is now better. I just need to accept that. People can't really do that most of the time. They're married to their own ideas lots of times. Yeah. Their identity. Yep. Yeah. And it's just gonna take you down if you do that. I'll just be honest, like it's, really gonna be nuts. It's really gonna be nuts. The one piece of advice that Sam Altman gives is like, if there's one skill that is the most valuable in the next decade, it's being willing to adapt, being open to adapt. Cuz I guarantee you that Chatt was like groundbreaking and changed everything, but there's gonna be something that comes out in the next year that's 20 times more like groundbreaking and it's just gonna like exponentially. Just like, how the hell did we operate three years ago without these things? It's slow, that's for sure. Yeah, that's for, I can't even imagine something being 20 times better. But at this, at the rate that it's going like that, think about it. And this is like, just like the calculator for writing, like, right. And, math. Like, should we make our kids pull out those old, like I, I don't know what they're called, man colleges or something. Well, I don't even know what the term is, but they literally like calculators make us better and they're tools. But that was like, I think this is like the first calculator where it's only like one through nine and you go and do addition, subtraction, maybe multiplication, division. There's calculators now that do calculus and everything. And so once these like. Models become multimodal all in one pub where it's like, could be text, a video, could be voice, could be anything. That's when I think that's what I'm talking about. Like it's gonna be mind blowing cuz you can literally output a full on movie if you wanted to. You can talk to it as you walk down the street and it'll talk back to you. So you don't even need to be looking at your phone. It's like once something like the movie her comes around, which I don't think is far away. Like we just have these individual models that's just gonna take someone to connect them all. And I think stable diffusion will be one of the first people to do that. Well now I think there is some multimodal models, right? Yeah. But they're not as strong as Chad g Bt like for sure Chad gbt. Like the it's crazy thing is G P T three was like three months ago. And then the difference from that to GPT four and chat gpt like. We won't even, we were waiting to get GT four cause how much better it was to even train our models for like the last month and we just got it. Like it is that much better. And so that same thing's gonna happen. But once you have a chat, G B T level, text to video chat, GBT level, text to voice, to voice, like conversation all in one app, like, or like, like a new type of iPhone. In a way, that's what it's gonna be like. How did we live without this in the past? And it's gonna change learning cuz it's gonna know how you learn. It's gonna like be your assistant everywhere you go. You don't have to like, it sounds so crazy cuz we're lucky with Google, but like going to Google, searching something, then sifting through three ads, then picking four articles. Well this article was just a marketing campaign. They're good at seo, it's full of fluff. They're just trying to sell me. This one's actually like a doctor, so I'm gonna listen to him. That's like not hard but, it takes like 45 seconds where this AI is gonna do all of that. Pick the right one for you in two seconds and you're gonna be able to have conversation with it. So you can literally have like Aristotle be your teacher. Like you'll literally have, instead of going to a middle of the America Division one university and learning from some guy who was like a general manager at General Electric or something who was successful, you're gonna have Elon Musk in your ear saying this is how I would approach things. And like, it's already happened. It's so cool. Well, the data's there, right? The data is here to do all those things. It's just who's going to get to aggregate the data first, right? And that's really what we're talking about as far as, you know, training models and making sure that, and that's, you know, that's one of the things that we're involved with is if you have the data, well, if you don't have the data, you don't have anything. Yeah, exactly. The data, if you, the data is where it's at, period. The oil, it's the new oil. That was my major in college Data analytics. So I kind of have a good understanding of that field, or at least enough, and that's what stable the Fusion's business model is. If anyone's listening to this, and you are an entrepreneur and you're like a free agent, you're looking for what's to start, learn stable, diffusion the vid the text and the image side, and then learn how to train it. Very simple to do. You can learn this in just a few hours. Learn how to train it and then find a company that's in the market that you know about, and then just take their private data and train the model for their business specifically. That is what Stable Diffusion is doing. A hundred billion dollar company that just started a few years ago. They're an AI company. They're the ones who make, like there's chat CPT and they're stable diffusion, like those are the two big two. But Stable Diffusion is a nonprofit, decentralized, fully open, and then they have an actual arm where they work with the Amazons, the Googles, these huge companies. And they just take their data and train their free model with that company. So like learn stable diffusion, how to train it, approach the companies and then train it with their data. You'll make hundreds of thousands of dollars every single year. Millions if you wanna scale the company. But one person could be doing this for a whole company. So that's by far the biggest opportunity in AI right now is just taking private data and then training it with these free models cuz they're available for everybody, which is nuts. Like they just gave you the product. It's insane. Well then if you put it on the blockchain, it's yours. Boom. There you go. Proprietary. Hundred percent and you can't, and no one will be ever be able to dispute that. But no, the service of training, the model for companies very simple to do. Just feeding it data. There's just a specific file type. You just go to their website, it can scrape it all into a file type if you get good at it. And then you can literally get output specifically in that industry's terms. And even in the owner's terms. Like even in the if, you, yeah, you're, yeah, a hundred percent. There's an interesting thing that I'm seeing with this though, cuz like we were talking about the jobs being stolen. So you still want like doctors and lawyers as humans to like overlook things, but like the reason they get paid so much and what is, cuz they had to go to school for 12 years to just memorize so much information. Well this thing memorizes it all immediately. So it's interesting to see. It makes them all much more productive. So do we start, we already pay them, not like based on. We pay them hourly, but we're paying them like$2,000 an hour. Cause it's not about how long it takes'em, it's about all of that built up knowledge. And so it's interesting, do we start paying those people now$10,000 an hour? Because they can do like five hours worth of work and one hour with ai and so does that. I don't think that value changes. And then I can't be a lawyer even though I have that information. So you still need to go to law school. So it's kind of like an interesting one. But then less people will need you cuz they can get the basic information, they can write contracts. It's gonna be really interesting to see how it plays out. So one guy I follow is a huge believer that their hourly rate just goes up because they're still providing the same expertise and value in a less period of time. So that'll be interesting to see be. I think that's hopeful though. For attorneys, especially I, you know, if they're not, if they're not learning about this, like they can be knocked outta the market in no time. They, I think they're the first ones, like everything they do is documented. Half the time they're going before they're gonna trial. There's reading past court dates, so it's like, I just want an AI with a set up to a speaker to defend me in court at this point. Right. Because he would, probably do a better job because you take the human element outta it. Yeah. I maybe see, maybe not, maybe the human element, maybe there is some sort of like theatrics and like the way some lawyers are emphatic and like persuasive that maybe that is their edge. Like that's like the really interesting like human like case study that I would love to see. Like, all right, so well but, if the judge, right, we did the human is, it's the judge. Now, what if the human uses, I mean, the judge, so to speak, uses whisper, right? And picks up on sentiment analysis, which I know you're fully aware of what that is. Of course. Right? So now the judge is act right? Cause now the judge has he's not gonna miss anything. Right? He's not gonna, there's no human error. That is like, that is scary though. Like going like, imagine you did something and you're going up against an AI judge. It's like I. Fuck. Like, yeah, caught red handed. Even if all, like, cuz there's so many like subjective details of a crime. Like what were the incentives? What were the motives? Were you caught in an unfortunate situation? And a judge kinda has to make a judgment call, even if on paper it looks the same. So it's like that would be heartless. Just to see an AI be like, you fit, you check every box. This person did this, you get this, you're in jail. Well if an, well, if you're an attorney, you'll have that whisper for set up in your office when you're interviewing the person and you'll know exactly what if they did it or not, because you can, there's all kinds of data. Points. Points. He's lie detector. Yeah. These are like lie detectors at this point with the sentiment analysis. We have that for the real estate company we work with. And it's crazy like, have you seen the face cams? Like people can do a camera and there's like a circle of like, happy, sad like it's like happy, sad, and then it's like, Excited or low, like high energy or low energy. Yeah. And as they're talking, it's like just moving constantly. It's so crazy. Like, that's scary. Cause China's doing that right now with their whole society. Like they have the digital id, social credit score, and face scans. Well, ironically, that's kind what got me into this, was that I had start paired up with a guy that wound up to be a loser. And but, he's got the, he's got this software that was just, it was next level, facial expression, e everything. And I was enamored by it. Like, it was like, holy shit, it was really slow. It's not, you know, one-to-one great. Right. And, but outside of that I'm not a one-to-one guy. Like, I brought tens of thousands of people and you just couldn't, like, can't, you couldn't do it. Yeah. And so it fell apart. They're clunky right now. That's really like, it's there, there's glimmers of it, but things are gonna get really optimized really fast. It's just, Like we can't comprehend it. Like that's like, no, the hardest thing about AI is like, I think, I feel like I know what I'm doing. I'm on YouTube. I look like an expert, but like, I have no idea what the hell's really going on, and I'm just trying to piece things together. That makes sense to me. Yeah, totally. Well, Brent it's, been a great conversation. Yeah. This is awesome. Yeah. So where Is there anything else you wanna, you want to drop some knowledge on it where, first of all, tell everybody obviously where they can find you and then maybe some of the things that you're doing where they can go and check out some of the things that you're doing also online. Yeah, I think we already gave them information overload, so we'll halt it there. If you wanna learn, like if basically everything I talked about in different sections are like literally different videos I've made and the reason I know it is cause I researched them for those videos. So if you wanna go watch like each one of those thoughts in depth, it's my YouTube channel, Brett Malinowski. If you want like AI business ideas or like what I call Businesses of the future that's our website, wgm i media.com. We have articles on all different, like business opportunities, how you should be thinking about it, web three, ai, everything. So just those two. Brett Malinowski on YouTube, if you can't spell my last name, just like Brett ai Sure it'll pop up. And then w g I Media, if you wanna check out articles and different opportunities. You know, and I'll, just follow up on that. Like, I could tell you, like Brett does bring the latest and greatest, the latest and greatest stuff. Like that's where I've learned, you know, a lot about some of the tools that I currently use was from you. And so, you know it would, I saw you got fireflies in here. I saw you got fireflies in here right now. It's the best thing in the world, dude. Oh my God. Like, yeah, it's unreal, right? It just that, that's a great example. One little small tool right there. It, changes the game, it changes Save you hours a day if you have to log calls and go back and try to remember what people Yeah. Does it all for you. Single handedly. The most important for internal, our organization. Like I would have an assistant on this call right now and she would remind me, cause I have six different meetings going on, six different deliverables. Do I need to send this person more information? Do I need to sign the contract here? Done Firefly, just search it. Right there. It's so helpful and it's so subtle. Yeah. I love it, dude. Well, Brett, thank you brother. I appreciate it, man. This has been great. Of course, Corey, thanks for having me. That was a really fun conversation. Genuinely enjoyed that. Absolutely.