Skyrocketing to $3 Million with Effective Marketing and Sales Education

Unlock the secrets of sales mastery and leadership finesse with Tim Brown, a dynamic marketer who transformed his skepticism of sales into a fiery advocacy. Join us as he recounts the meteoric rise of Sydney, who leaped from a modest income to an astounding $3 million in sales within a year, all through Tim's expert mentorship. Our candid conversation navigates the transformative journey from sales aversion to passionate sales education, laying bare the pivotal role of genuine product belief and the marriage of customer care with charisma for sales success.

Ever wondered how to capture attention in the saturated home service industry with something more than just a handshake and a brochure? I've got tales to tell—from wizard costumes to free tattoos—showcasing my decade-long quest to master the art of memorable marketing. In this episode, Tim and I dissect whether all attention is good attention, but more importantly, we reveal how outrageous marketing stunts can carve a distinct identity in a crowd of competitors. With our insider tips, your business can stand out, grabbing eyeballs and turning heads while still selling with integrity.

We wrap this enlightening escapade with a peek into the often-overlooked strategy of DIY business training for HVAC and plumbing professionals. By generously sharing knowledge that rivals our own services, we prove that educating the industry isn't just about goodwill—it's a savvy move that builds trust and cements expertise. Laughter ensues with industry-related memes as we celebrate the shared knowledge that elevates businesses, ensuring you walk away not just entertained but armed with actionable strategies to take your business game to new heights.

Transcript

Speaker 1: 0:58

Welcome to the Successful Life podcast. I'm your host, cory Barrier, and I'm here with my man, tim Brown. What's up, tim? Hey? How are you Good, brother? So I'm super excited to get into this conversation. I have several personal questions I'm going to ask you because I'm super curious, but first tell everybody a little bit about who you are, and I know you're a little bit new to the HVAC and plumbing side of things. So that's where primarily my audience sits is HVAC and plumbing.

Speaker 2: 1:29

Sure, yeah, I'm a marketer, I'm a dad and a husband I'm trying to be better at that. That's a lot of my time is trying to figure that out right and I am a leader, so I lead leaders in my company. It's a 29 person company and we're growing fast and only exclusively serve home service businesses, so I'm always kind of studying them. I think I'm a student and I think that that's why, even though I'm new in HVAC and plumbing side, people find me interesting because I'm very curious and like, for instance, I like to go out and do like office tours a lot. I started that like two or three years ago at Tommy Mello's office and I've been doing it ever since.

Speaker 2: 2:14

And then, you know, also shadowing people so that's been a really fun thing is like shadowing high performing salespeople and I am not I don't even know like I try to identify as a sales sensei, but I'm always wildly curious about how ridiculously good salespeople do their job and they it's always like it feels like a blend of like high charisma and just caring about people and I think that that's something that's kind of been really fun and expansive this last few years is just getting around super high level people and being kind of blown away, but also like the blend of good person and sales a lot is very high and I think that was kind of like. That's kind of been mind blowing for me and also been challenging for me, because these people want to help people and they're helping more people and they're fishing with their time and so those are the types of things I spend my time is like studying high performers and then trying to bring those lessons back to my, my baby birds at my office.

Speaker 1: 3:24

So, uh, excellent. So let me ask you, what was your? That's a great, I mean, like you explained, like a high performing say, I am a high performing salesperson, so, like you explain that to the T. But I'm curious what your, what your, let's say perception might have been before you got to know people at a higher level that are, that are willing to give their time and generously help, but at the same time they're high performers.

Speaker 2: 3:57

I really didn't like salespeople for years and actually before I started my business, because I was just doing SEO and websites and stuff like that at a different agency but I wasn't selling and every once in a while they bring me in, but I was kind of the nerd, you know, and I just like I don't know. And then I've, like I fucked up some sales conversations, probably like on purpose, because I was like kind of we don't do it that way and like just really cranky, I was just a doer, I did the work right and I actually looked down on people that sell weirdly and I, you know, there are some of those people right, there are some of those kind of smarmy salespeople. But, like, at a certain point I said, well, I need to learn this because I'm going to make my own business, and so I had to learn it and I studied it deep and hard, as much as I could, as much as I could find information out there. It happened to be like the 10x university or whatever with Grant Cardone, and then studying all the books that you and I probably know, like never split the difference and pitch anything and all all these really cool, interesting books to sell as human was another one that was good for me. And those books really essentially say like one, we're all salespeople, you're selling, you're selling yourself.

Speaker 2: 5:12

On the idea that you're not a salesperson to the idea of to sell as human, it's a very normal and natural thing to try to persuade somebody to do what you want them to do, whether it's work for you, whether it's to buy your service. If you really believe. I think that that's the thing I've learned, especially over those first couple of years. And now it's like if you really believe that what you're doing is better than most of the options that they're considering, then it would be a disservice to them to not present it in a compelling and in a way that they'll purchase. If that's true and I've started to believe that, I mean I really continue to improve our service to the point. If I don't believe it one month or for a week, I'm going to improve that service until I really believe it, because I think belief is so important, like us really believing in our product. And so that transformation that happened was me understanding one I was never going to make a real business if I couldn't figure out how to sell.

Speaker 2: 6:25

That first year was learn to sell, learn to sell, learn to sell, learn to sell. It was my wife and I. We did 360, that 360K that first year, just her and I. I did learn to sell and I did feel like what I did, start to believe in what we're doing. We started hiring and then built it up to I think it was like 1 million in 2020 and then now it's 4 million and then we're trying to go to 6.

Speaker 2: 6:57

I've trained salespeople now and I trained Sydney, who's our main salesperson if you reach out and that's who you talk to. She sold three this last year 3 million. It's pretty cool to be able to not only sell myself, but to be able to train people and before she works here, she was making like $35,000. I'm not going to tell you about her salaries, but it's pretty good if she's selling 3 million. So to be able to train people to do this.

Speaker 2: 7:27

It's not only beautiful to learn to sell and to understand how good that could be for your life, but then also to be able to learn how to train people and how big of a difference they could whatever 5x, 10x their salary to be able to do that is so incredible. You could transform somebody's life for real if you can learn to train people to sell. I think I'm working on that, just like I think I'm going to be a lifelong learner on the leadership side, but I certainly that's been a very interesting, cool part of this. Last I guess it's been about seven years. Man time flies. I've had this business for seven years, but it's been a very interesting seven years and I'm grateful to be a student now and not be a hater. Be a student of sales, be a student of leadership.

Speaker 1: 8:24

You mentioned belief and let's just I'll peel this back just a little bit. You said you're a dad, right? Yes, sir, at some point your child, or both your child I don't know how many kids you've got, doesn't really matter.

Speaker 2: 8:37

Just one, she's like 14 months.

Speaker 1: 8:40

Okay. So then this example will not be the greatest. So I'm going to shift from the kid to your wife. So if you love to go to X place for dinner and she loves to go to Y place to dinner, then if her mind is set on going to Y, you have to convince her. Sell her, negotiate with her why you need to go to X. So you're right to sell is 100% human and we do it all the time. We just don't realize we're doing it in persuasion. Right, if you're married, you had all that to get to where you are and assume when your kid's able to talk, I don't know. 14 months. I got my kid at three and a half years old, so I don't know at 14 months.

Speaker 2: 9:29

She's babbling and it's hilarious. She's just like it's saying nonsense, but she's saying it very confidently, which I love. I think it's adorable.

Speaker 1: 9:38

Well, you're going to negotiate with her at some point, right, whether it's food over food or whether she's eating, or whatever, it is right and that's going to hone your sales skills even better. So that's pretty interesting. I love that you gave that perspective about salespeople, because it is true, there are some slime balls out there, and you know, because their business is suffering and they can't get past a certain level. But you and I have been around a lot of high performers and in most of these guys not most of them all of them know how to sell, but they don't sell with the intention of doing something bad. And that's where a lot of people's mindset is about salespeople Is that their, their intention is to sell something that maybe they don't believe in.

Speaker 1: 10:30

And I would argue, if you don't believe in the product or the service, you should not be selling it, period. Because, look, there's incongruence with that. If I'm trying to sell you something that I don't really know if it works or not, there's going to be a level of incongruence in my facial expressions, in my body language, that you're going to pick up on, whether you know it or not. You know what it means, like when a car salesman walks out and he's like hey, you know, full court press as soon as you walk in the car. A lot, you know, he doesn't really care about you, he doesn't really care about the car, he just wants to make the sale. And that's off-putting for a lot of people, most people, including myself.

Speaker 1: 11:12

So, yeah, 100 percent. So let me ask you, I do Go ahead. All right, so you go. You do things a bit differently right Now, I don't. You know, I feel like you're newer on the as you mentioned, the plumbing and HVAC side and so, but you've been in every event, I've been at. But you do some pretty interesting stuff at the event and I would love to know a little bit about that, why you do that and how that relates to your business.

Speaker 2: 11:45

Sure, yeah.

Speaker 2: 11:46

So I'll give you guys a quick like. We've been doing weird stuff for fun at events for a while. Like like right before COVID, we were at International Builder Show and I dressed up like a wizard and we did like fortune telling and it was like we gave up potions there's booze in there and energy drinks, but we had like potions. And then we're like will you have more leads next year? And then we like looked into our and we did like reading and stuff like that. So we've been doing weird stuff for a long time for fun, just to like. You know, it's a way to get attention, but it's also like I was talking to my wife yesterday about this. I'm like we have all these cool memories, like these crazy, these crazy ideas that I come up with, and then we we get to have those experiences together and we're working together and it's it's fun and it makes it more fun. These trade shows are boring as hell sometimes, so but this last year part of it is like I really, in this, is cocky, but it's fun. I do consider myself a master at marketing, like. I think I'm very good at getting attention and to like even just a practitioner is probably a good way to think of it on the social media side, because none of us know all the algorithms and are going to be like no one knows social media that well, because we're always learning and there's always experiments and there's always all this stuff. But I'm a master with the principles, the broader principles of marketing, because I've been studying it for over 10 years and I've been applying it for that 10 years and I'm a practitioner and then a student of social media and like all the different things with influencers and all the different things with how to get attention. So the last I just like get bored a little bit as a person who's like a master or something might, and it's all about consistency.

Speaker 2: 13:42

But then the fun part this last year we did a tattoo artist our booth, we gave away free tattoos of people's logos and the question is are you committed to your brand enough to get your logo tattooed on you? And, funny enough, corey, I was super surprised Eight people got our logo tattooed on them. Really. And yeah, one of the biggest influencers in roofing. And so we do. We work with a lot of roofers and over there, like best damn roofers is his name and he's wild. He's like kind of like you guys have what's a fat cheeto? Yeah, what's that dude? I'm trying to remember his name.

Speaker 1: 14:22

I told him he's a fat cheeto.

Speaker 2: 14:24

Yeah, and he does a lot of memes and he's kind of a wild man and maybe like carriers not going to have a response for him. But you know, like he's kind of he's an interesting dude and he's like driving around an AC unit and stuff On the roofing side you've got best damn roofer and he got our logo tattooed right on his wrist and he's a wild person, like an absolute wild person. So like he, like he's saying crazy shit on the end, like he's he should be canceled like a hundred times over, but he's he's like flashing our logo all over his Instagram videos where he's saying this stuff. So that was a wild move. I had to take down the live with him on it. He's just, he's an utter character and he kind of he used to tour with a band that like was on the warp tour and stuff like that. He's just, like you know, he's kind of like a punk rocker, jackass type guy, and so then we decided to bring him to the next, the next one, and I know that not everyone's going to love this, so I'm going to share stories from this, knowing that some of you are going to hate this and that was kind of the point.

Speaker 2: 15:30

Like I said, I get bored, so we're trying to get attention and then some. I don't believe that all attention is good attention. However, sometimes it's fun to go after it because it's it's honestly, it's easier if you do stuff that's a little bit crazy and maybe out of pocket. It's kind of easier to just get visibility. And sometimes I'm just a brand guy, I just want to. You know, I've got my, my big fluorescent hook and we've got it on the wall over there and we, we get it everywhere, we get it out there and memes, we get this logo out there. Right, we want everyone to see this logo. So, anyways, we brought best damn Rufa down to the next trade show and we just know, like Santa Claus, and we went around and gave away tools and cash, stacks of cash and stuff, and then we gave away like negative prizes, like you had to, like a super sour warhead pickle or, like you know, shots of hot sauce or things like that. And then we did a little like I, like I'm almost I don't even know if I should say it, because it was kind of like so we had a roofing. It's nuts. Okay, roofing is nuts, and I feel like it's to the point where, like it's kind of known for negative shit, like about like people, cause he always like makes fun of people drinking on the job and doing drugs and stuff like that.

Speaker 2: 16:49

So we did, we did a thing where he was like out of the corner of the video he was snorting cocaine off the off the table and like it wasn't real cocaine. Like I had like found some caffeine that was like snortable and so he would he snort, and then like there was multiple things and this is this was my intention and like I said I'm a wild person and he's a wild person, we were kind of leveraging that. But like there was just this last week there was somebody that said like there shouldn't be drinking at conferences. And then like that person, because he had done this conference and we had had he's a big influencer in the roofing space there's a bunch of screenshots of our guy, a best damn Rufor, in the booth and basically outrage. I sent the screenshot to best damn Rufor and I said, finally, some outrage over our stunt, because that was actually the intention For better or worse, and really I'm cleaning up my act, corey.

Speaker 2: 17:57

I'll round this out in a positive way because we're doing Win the Storm, which is another roofing one. We'll be at a couple HVAC ones too. We'll be at TrueGrit and then the Profitex event. So I'm super excited about those. We'll be. I think we're giving some little presentations at both of those and we're super excited about those. And we don't know all you all well enough to do that kind of crazy shit yet, but we do know Rufor's well enough to do some crazy shit. But anyways, we're gonna do a dunk tank with a cold-plunge dunk tank and for benefiting Rufor's in recovery Excellent, I love Eric. Eric, cool boy, yeah, and best damn, rufor is gonna do a stint in there. So if you throw a ball like he'll donate 100 bucks to Rufor's, or if you hit him or whatever, get him in, it'll be like 50 or 100 bucks to Rufor's in recovery and really I'm in recovery.

Speaker 2: 18:55

So some of this stuff is wild and I don't even know if it was the right thing, but it was fun and I like to do experiments because it's like really, at the end of the day, it is hard to get attention in our day and age. It is hard. It is hard. We you and I both put out a ton of video. I'm sure you put out reels. I see your reels all the time we put out video. It's hard to get attention. So part of this is just me. I wanna get attention, I have to, we have to get attention. I'm not saying that you should follow in my footsteps, but I will say like I am always experimenting and I learned a bunch from these experiments, and now I'm gonna go on the straight and narrow and support Rufor's in recovery.

Speaker 1: 19:37

Well, so look, I too. I didn't know you were in recovery, so I threw him in recovery, and I think the video that you just explained is absolutely fucking hilarious right and coming from somebody that has been down many dark roads, it's still fucking funny to me Like.

Speaker 2: 19:55

I would have, for sure, watched that right.

Speaker 2: 19:58

Yeah, it's pretty funny. If we go back, I'll send it to you so you get a chance to check it out. It was wild, it was a fun move. We're just trying to have fun and ultimately that so much of what we're doing, though, like actually at these shows, is trying to get attention also for people to refer us, and I think that will be my like, just for home service businesses and contractors watching this maybe you don't want to take my strategy there, but maybe, like so much of what I'm doing when I go to that show.

Speaker 2: 20:26

And if you go to a home show, what can you do? That's a small like we went and gave up fireball shots to all the vendors. What could you do? That would be for the vendors at the home show. How could you go out and try to get and try to remind them that you'd love Rufor's and you'd like to refer them? So I think that, like, the way we market, even on social media, is to increase referrals, not just to get leads, and I do think that that's been very successful for us and I strongly recommend it for home service businesses as well.

Speaker 1: 20:59

I would suggest. The only thing I would change about the fireball thing is you should have some stripper looking person dressed up and give the fireball shots.

Speaker 2: 21:08

I mean that would be the only other thing I would throw in there this guy would have probably done some stripping if we would have asked him to. But that's hilarious dude.

Speaker 1: 21:18

I know. I think that makes complete sense because let's go back for a second. You mentioned well, not all attention is great attention, but here's what you're doing when you throw out something that's crazy, your people become your people, right, even though if you get a bunch of negative comments, it makes you real, it makes you human, and that's what people don't understand. I'll post stuff sometimes just to get a reaction, and what comes out of that is, I think I shouldn't say normal, I shouldn't say average either. The normal person using social media thinks that if I post a dude doing cocaine in a booth, that I support people doing cocaine in a booth. That's a hundred percent not it right, it's. That's not the intention at all, and I think that's where people get caught up. It's like my dad.

Speaker 2: 22:17

He's like why post that thing?

Speaker 1: 22:19

Right.

Speaker 2: 22:21

Like I said, I do think it was an interesting, like it was an interesting experiment and we'll see if it works, cause we will know in the next few months, cause we did this a bunch of crazy shit at trade shows and we'll know this next few months if we got like a bunch of leads from that right. So it's like the two or three months trailing of any crazy experiment that you do in your marketing, whether it be a little bit more tame than this or not, right, you're kind of looking at those lagging indicators of success. I don't, we don't sit there at the trade show and be like give me your badge and then we're going to follow up like crazy people. We are trying to create attraction almost more than promotion. So, but in this particular case I was defended by like five or 10 people and so many of them in recovery, so some people misunderstood it, and when you give somebody an opportunity to misunderstand what you're saying, they will misunderstand what you're saying. So I purposely kind of did give people an opportunity to misunderstand, but I think that's a good principle. The negative of that is like you should make your marketing more clear. I think in general we have to.

Speaker 2: 23:31

For Corey to refer hook agency. He needs to know we do custom work. We do. We are 100% focused on home services. We don't do any other types of work. We have proven results in home services and we're relentless and consistent when and we show we're super transparent. We show everything that we do every month. Now I need to make sure I'm saying those things all the time on social. I need to be repetitive. I think repetitive is a really good principle.

Speaker 2: 24:01

Like, ultimately, if Corey could misunderstand what I've noted, like back in the day last year I toured with an event series. There was like 10 events and the people that put on the event later on, the other two people that I was touring with didn't barely know what we did. Like I was mad at them because I was like, how do you not know how to refer me? I am a Google, seo, ppc websites. Like how do you not get this? Why do you not know?

Speaker 2: 24:30

And like, when I look at that now I say I should have been much clearer. I've suffered from much clearer on my services. I need to be super clear. I know when. If anyone misunderstands what we do or why we're different, then it's my fault and that should be our take as far like it's a little bit more complicated with business services, but I think it's the truth for home service business as well. If you're not clearly stating why you're different and if your neighbor or your friend goes with a different HVAC company, you should take personal responsibility. I was not clear enough and consistent enough with my messaging of differentiation on my social media channels that my friend went with a different HVAC company and I should be embarrassed because if I really believe in what I'm doing, then they should not be using anybody else but us. You know, and I mean like it's just good to take personal responsibility when there's lack of clarity on like services or differentiation.

Speaker 1: 25:34

Do you think, and I'll just be completely, everything you said makes total sense to me, because I too have suffered from the exact same thing, like at this stage of the game. You probably have no idea what I do At this stage of the game because I haven't even told you, I haven't mentioned it, because I'm very I'm great at what I do, which is work with HVAC and plumbing companies. I do consulting, I help train their sales teams, develop their sales teams, also M&A, which is a whole different story. I'm really good at what I do. But I just feel like in my brain something happens where I assume you know what I do, right, and they don't. They just don't, like I'm living in my own world. It feels like, does that make sense?

Speaker 2: 26:25

Like is yeah, yeah, yeah, but I think that that's the thing is like you should almost be sick of saying it.

Speaker 2: 26:31

Yes, I think that that's the hard part. Like I said, I get bored of kind of doing the basics, and I think that that's what we all kind of have to pull ourselves back to to make sure we're doing the basics, which is one, you know, calling people to action every once in a while. I did that yesterday on my social media. Like I just said, this is what we do, this is why it's different and, by the way, we'd love to work with you and something that, if you don't do that, if you haven't done that in a while, corey, I'm gonna challenge you to go do that and anyone who's listening to this to go do that once today. I know that we all don't wanna pitch all the time, but just do it once and I'm gonna guess, corey, if you, this is gonna be a challenge. I'm gonna see if this happens. If you have been networking right, there'll be a couple people that we're waiting for that and we'll even share it for you.

Speaker 1: 27:25

It's such a it's such a gut punch for you to say that, because I know you're 100% right and I know that I 100% don't do a very good job of it, so I'll go ahead and I'll just go ahead and throw this out there. I just partnered up with Sam Wakefield, who I think you're gonna have on your show at some point Sam and I Sam has closed it now closed it now sales training and he does a great job and so him and I have teamed up and we're doing, actually, as soon as we get off this call, we're doing a mindset training because I'm joining his team to do to help him with his sales training and coaching because, quite frankly, I don't do a great job selling myself. I just I don't know why that is. It's like I don't, I don't really.

Speaker 2: 28:15

It's not that I don't believe, corey, you know what it is. And I just sat down with somebody yesterday who kind of said to me he's like wow, I'm just like I'm always inspired by, and it's kind of a diss and kind of a compliment, where he's like you're just kind of shameless and you're out here kind of talking about your services and you're like just out there so much and you're pushing yourself. One part is belief, but the other one is like that it's the right thing for your audience to experience that and to truly to just give yourself absolute permission. I want to give you permission, corey, to do that. I want to give you permission and I think I'll give an example.

Speaker 2: 29:05

I was at an event in my area for search engine marketing professionals and I'm so bad at networking I'm not good at really talking to people unless I'm making content. Then I'm like oh yeah, I'm really good at it. I have a hard time with just going up to people and other people in my business and stuff like that. And I was with a nonprofit, a guy that I work with. That's a nonprofit from Africa. He was visiting and I went up and I went up to a bunch of people and I shamelessly pushed him One, it made me look good, right, tim's a charitable guy, I'm donating and I'm working with this company. You guys should too, right. Two, it was somebody else besides me. It's almost like you can do that as an exercise to push somebody else besides you. I also do that in my marketing man and I've kind of tried to take that example because I loved how I felt. I love how I feel when I'm shamelessly promoting a fucking charitable thing that I give to and then asking other people, just yes, you should work with them and, yes, you should give. I'm not that good at asking for business for me, so how can I get in that mode? And I'm telling you, you can get in that mode because you'll notice my social media. I'm promoting other companies a lot. And why do I do that, corey? Because, like I said, I'm promoting for referrals. I'm marketing for referrals. I do once a month or twice, probably once a month or last, probably. I do that really clear call to action just as a reminder for the people that follow me and an opportunity for the people that like me to share it, because I had people do that yesterday. And then the rest of the time I'm gonna spend like I'm finding right now. Corey and everyone's gonna watch this happen in real time. I'm not gonna pretend I'm anything different than I am Is. I'm identifying the best reputation people in the HVAC and plumbing industry and I'm just gonna push power to power. I'm gonna promote them. So I already know everyone loves Uncle Joe Cressera.

Speaker 2: 31:19

I'm gonna keep promoting Uncle Joe Cressera because every time I go out to these office tours, people are saying positive things about Joe. I'm gonna record it. Every time I'm out at an office tour and somebody's like I literally say I say what was that? Can you say that one more time? And like you'll notice if you watch. I know not everyone saw this content, but I did an office tour for Rise and Shine garage doors in the Twin Cities area in Minnesota and the person said, yeah, we used Joe Cressera. And I said, hey, what would you think would be like an objection? Like what was your hesitation before you work with Joe Cressera and why would you suggest somebody works with them even after that hesitation? Because I know that's a good testimonial and I think you can use this as a home service business too is like, every time you're at something like if you're out creating content, a lot of you guys are already getting good at that. You're creating videos and stuff like that.

Speaker 2: 32:20

Tell your marketing people or do this yourself to, every time somebody is talking positively about another home service business let's say you're an AHA company and they're talking really good about their pest control company or whatever it happens to be, or their insulation company, and they're saying and it was so easy and it was like hey, can you say that one more time? You know, like why did you like working with them in particular? Like how shameless could you get? If it's not just you you're promoting all the time, if you are a marketing ally to all the other home service businesses that could refer you, then you're gonna get more and more shameless. And I think I'm inviting you, corey, too, to just get more shameless with the companies that you know have great reputations and that people are naturally saying great things about them, and to just capture them and help promote them and I'm guessing you already do, to be honest, bro. So I just want to be a reminder for people on that Get shameless, because it's-.

Speaker 1: 33:21

Well, look, I totally agree with you. It's way easier for me to sell you than it is for me to sell me and guess what? Because I also know I'm a kind of hearted person, so I know what it does for you as a person when somebody reaches out, like you mentioned, recording people saying, oh, I use Joe Cressair for this reason and you send it to Joe that made his day right, Complete, especially Joe Cressair, cause his ego's huge and he knows that. I don't know if you say negative here, but you know, like, but that's really beneficial and you know how many people get that a day right, how many people have somebody take the time to do that for them, ever, ever.

Speaker 2: 34:07

They don't. Oh, exactly, exactly. And I mean like ultimately that's fun. I mean I'm trying to make my life fun, man. Like you know you probably like me, corey I mean like we got money. I'm not saying I'm like rolling in it, but I've, like I don't have a lot of things that I don't get if I want them. So, like I really at this point it's going to be significance is the top of the hierarchy of needs and I'm just going to keep on pushing, trying to get more significance and I'm going to have. When you help other people, it feels really, really good and I'm going to keep chasing that feeling Cause I I like and this is a very easy way to do it that helps my business.

Speaker 2: 34:52

Like just trying to be a great referral guy. You know like there's the. There's a lot of those like conversations that I've had with people around, like being the connector. You know if you're a connector, great things happen for you. Like connecting people and referring and being that person. Those people usually do pretty well too as salespeople and as professionals. So I think it's really good for my life and it's really good for my significance and I have a better day because I get to help people in those ways.

Speaker 1: 35:31

Yeah, no, I totally agree, and this is. I know we kind of went all over the place a little bit, which I think is completely normal for my show for sure. But, tim, where can we're getting close to time? Where can people find you? Where's the best place for them to find you?

Speaker 2: 35:51

Yeah, please check out the HVAC and plumbing hustle podcast. And then Tim Hook on Facebook. So facebookcom slash Tim Hook Agency Tim Hook Agency and that's kind of my profile on the HVAC and plumbing side. I'm putting out not only very useful conversations and snippets from high performing HVAC and plumbing business owners, but also memes and funny memes about HVAC and plumbing. So come check it out. And then I'm also doing DIY trainings on like how to make a better website, and DIY trainings on how to do your own SEO from scratch. I give it all away, everything I know at least, and I think some people find that to be wild moves, since that's what we sell, but I know as you grow that often you don't want to have to do everything, so you might do some of this now and then. Maybe you'd rather just have a Google Specialized team help in the future. Who knows? So I'm here for people as a resource and I'm teaching along the way, because I do know a lot about marketing and I want to be helpful For sure.

Speaker 1: 37:10

Well, I really, really enjoy this conversation. I feel like you could probably go on for another hour, tim. It was really great having you all. My friend, I appreciate it.

Speaker 2: 37:20

Thank you so much for having me on brother.

Speaker 1: 37:22

You're welcome.