Hi, and welcome back to the simple SEO podcast. I'm your host, Rachel Lindteigen and I am so glad that you are here with me today. Today. I want to talk about when is the best time to do SEO on your website? Because I get this question a lot and what I see. Is very often. People are waiting to do SEO for different reasons. They're waiting to do SEO because they're going to build a website or they're in the process of building a website. Or they have a designer who's working on their website. Or they end up waiting just because they're afraid to get started with it. And what I want you to understand. Is the best time to do SEO on your website? Was actually six months ago. But the reality is we can't go back and change the past. So the best time to do SEO is right now, if your building a new website or you're getting ready to migrate a website, I know it can feel like, oh my gosh, I don't have the bandwidth to learn how to do one more thing, but I can tell you. From having done this for. 15 years. When you're developing a new website, it's actually a really great time to have a foundational understanding of SEO because so much of what we do. Can help you with that website. What I teach you in class teaches you how to determine what content to put on a website. When you understand SEO keyword research. You can use keywords in your navigation buttons when you know how to optimize your images for search. You can start fresh with a website that has all optimized images. What you end up doing? Is saving yourself eight hun of time and rework when you build with SEO in mind. So if you're creating a website or getting ready to, I would highly encourage you to take simple SEO content. To learn what to do and how to build that site. From an, with an SEO foundation in mind. Now, if you already have a website. And you haven't yet done SEO on it. That's the next best time, because once you do your search engine optimization and you start creating, you're probably already creating your content. Most of us are, we have website pages. We have blog posts, we have social media content, et cetera. Once you have that website and you have content, and now you optimize that content. You help Google understand who to connect with that content. That's really what SEO is. I, I almost want to stop calling it SEO search engine optimization, and I want to just start calling it like content connection, because the reality is that's what it's doing. Your SEO is simple, simply that. Connection point between the content that you're creating and the audience that you're creating it for. That's how it gets found. That's how it gets discovered. So by creating content on a website, but not optimizing it, not choosing keywords, not learning how to find keywords that your website or blog can rank for. Then you're not going to have as much potential to have people find your content, to find your website to ultimately fall down that rabbit hole and fall in love with your content and realize that you are an amazing resource to help them with their problems. That they should work with you. They should hire you as a coach. They should take your course. They should buy your products. They should use you to buy or sell their home, like whatever it is that your niche is having that great content on your website. That connects to your ideal customer is really what's going on from an SEO standpoint. Now if you have a website. That you've tried to do SEO on previously. And you feel like it's just not working. You're not getting the traffic. You're not getting rankings. If you understand a little, a little bit about analytics and you've gone in and you've looked and you're like, I get nothing. Or you get your Google search console report, which honestly, I don't want you to pay a whole lot of attention to those because. A, your analytics information is better, but if you're getting your Google search console report, it's showing you that you're getting no traffic. You're getting no rankings. You've got nothing like this. And then you really you've made some mistakes. You've done something wrong. And I saw this, I had a. A gal who was very interested in taking the course and. She was trying really hard and her website had everything in place that it needed. And she had a pretty good understanding of how it all worked, but she wasn't getting any results. And I looked at the website and it took me about two minutes to see where the stakes were being made, because I've done this for 15 years. She's been trying to do it herself and learn it and doesn't want to spend the money on a course. And I understand that sometimes. We don't want to invest the money. We want to be able to save it. And I'm, I'm the same way I want to do as much on my own as I can. But then you get to a point where you realize I'm wasting money because I'm not. Spending the money in the place where it's going to make the most sense. And so I'm not getting the results and I'm not making as much money as I could have because I'm trying to save the cost of this course. I'm spending 33 times or 10 times the amount of time trying to learn what I need to learn to do it rather than have somebody tell me what to do. And so she had this site, she was doing it all. Like it was there, there were title tags. There were meta descriptions. There was content. There were blog posts. But it was, they were targeting the wrong keywords and they were making mistakes and they were duplicate and there were so many problems with it. That I knew. She would benefit so much from taking the course. And I was so sad when she ultimately decided, no, she didn't have the bandwidth to do it. And it's like, no, no, no. You're making such a mistake. And. It's not, you can't look at it as the amount of time it's going to take you to learn to do it because the reality is it's not going to take that long to learn. You need maybe an hour a week, like, especially if you joined me in simple SEO content. You've got five modules. The longest module is an hour. So the majority of them are like 30 to 60 minutes. You're going to go through that. You're going to watch the modules. You're going to learn. And then you're going to start implementing what you're learning right away. And you're going to ask questions and that's why you're in a class. Cause I'm here. I'm going to help you. I'm going to answer them. She could have grown her business so much and it broke my heart to see her decide not to do it because she's putting all this time and effort in. She's creating blog posts. She's got a website. She's doing all these things. But because she's making mistakes. And she doesn't even know what the mistakes are because like she's not going to get the results. And so she's going to continue to feel like she's not succeeding at the level that she could, she could succeed at in her business. And her business had an amazing opportunity. Like she had a good domain authority. She had a great product. Like she could make so much more money. If she learned SEO and she did it on her website and I tried so hard to encourage her because I could see the opportunity. It's like, oh my gosh, this would be like, this would be so good for you. And she ultimately decided she didn't have the bandwidth to do it. And everybody makes their own decision. She's making a mistake and it's so unfortunate because. Investing a few hours in doing SEO on your website and learning how to do it. You're, if you're already creating content, it's going to take you maybe an hour a week at the most beyond what you're doing now, it really is not going to take you a lot more time. The class itself is five modules. It's not going to take you, you know, it's not going to take you hours and hours and hours to figure all of this out. When you should do SEO on your website is today. Right now. Get started. It doesn't matter if you're getting ready to build a site. You're in the process of building one, you've got a site that you've never done SEO on before, or you've got a site that you've tried. But it's just not getting the traction that you were hoping for. If you don't have. Anywhere from 40 to 60% of your traffic coming in from organic. Um, you have opportunity, even if you have 50% of your traffic coming from organic, you have opportunity. But if you're not showing up on Google at the top of the page for your business name or for the most important keywords for your business, you have opportunity. If we can get your website optimized. What it does is it creates an SEO sales funnel for your business. And SEO sales funnel is just an organic marketing funnel. That's all it is. It's you creating content that's designed to help your ideal customer and connecting with them. It is nothing technical. It is nothing scary. It's not even going to take that much time and what it's going to do. Is free you up because now rather than having to focus on, oh my gosh. I've got to do this. I've got to do that. I need to make six reels. I need to do this. I've got to write six blog posts. No. Your website is working for you. People are searching. Google is showing you to them. They're coming to your website, they're falling into the rabbit hole of content that you've created for them because you've created this great, helpful content. Now you've optimized it. So Google understands what it's about and they're more likely to show it to them. And now they're going to fall in love with you. And they're going to see the beautiful products that you're creating and they're going to see. How the course that you teach could transform their lives. And they're going to see. That you're coaching is what they really need to get to that next level. Or they're going to want to buy their next house from you. They're going to want to work with you, and they're going to submit their inquiry forms and book on your calendar link. And they're going to buy your products and book your services. Whether you were sitting there at your desk at that moment or not. Aye. I still do a happy dance when students enroll. In simple SEO content. Um, it just, it makes me happy because I know I can help them. And I can help them. Get that time and that freedom and that flexibility back in their lives. By doing this. So, yes, you're going to invest a little bit of time in learning. But it's going to pay off. Tenfold. And it's going to allow you to have more time, freedom and flexibility. And. Less hours at your desk, and it's going to turn Google into. Your sales person, because now when people are searching. They're going to find your website through Google and they're going to come in and they're going to find all this amazing content. And it's because you've done SEO that you've added that connection point. So it's that connection point between the content that you're creating and the audience that you want to serve. And that's what SEO is. It's not some big technical scary thing. It's not going to take you a ton of time. And it's going to change. Your trajectory of your business, it will allow you to have more freedom to work fewer hours and to make a lot more money. Think about why you wanted to be an entrepreneur, why you wanted to work for yourself. My guess is. You don't want to work. Eight to five and sit in a cubicle or an office, or be in corporate. And if you're still working, you're corporate and this is your side hustle, and you're trying to get out of corporate. This can help you. And I, I feel for you, cause I know you don't want to be working full-time and part-time and feel like you're pulled every direction and you're working 40, 50, 60 hours a week. It can be better. It can change. Let's get this going. If you're ready to do SEO right now, you're like, I need that connection point. I am already creating content. It's just not doing as much as it could join me in simple SEO content today. Like, go ahead. Just get signed up. You can sign up right now. Etched marketing.com. Go to the courses tab you can enroll right now. I'll do the happy dance you'll enroll. You'll be excited. I'll see the email that tells me that you're in there. I'll do the happy dance. I'll send you the email back that says, wow, congratulations. Welcome to S simple SEO content. You'll log in. You'll get started with the introductory, um, module and you'll be like, I made the best decision for my business today and we'll celebrate and then you'll join the student group and well, you'll go through and you'll watch the modules and you'll learn and you'll ask questions and you'll implement what you're learning. And then you will be one of my success stories. You'll be like my student who recently found a keyword that had 14 times the search volume of the one that she thought was the best keyword before she joined the class. You'll be like another student who recently celebrated that she's on position. Number one for the most important keyword for her business. You'll be like other students who are getting 50 and 60% of their traffic from Google for free. You'll have passive income coming in. You'll be like me and get to do the happy dance when you're chaperoning the school field trip, or having lunch with your girlfriends or getting a pedicure on Tuesday at two in the afternoon. And you see that someone booked an appointment or bought your course or. You know, bought your products and you too can look at your email and be like, oh, happy dance. I'm so excited. It's working. That's what I want for you. So when should you do SEO on your website right now? If you're not quite ready to do it right now, you want to learn a little bit more. I will be teaching that free class the week of September 23rd. Make sure you're on my email list so that you're the first to know about that. And you can save your spot because I will limit how many people can be in there so I can make sure that I can help everybody. If you're not on my list yet. Go ahead and go to the website. Etched marketing.com. Go to the freebies tab. Get the beginners SEO guide or the SEO one. Oh one class, take the class, watch it. Don't just sign up, but actually watch it because it will help you. And then you'll get the invitation into that training as well. But if you're ready, like just sign up and do it, let's do this, let's get it going because the sooner you start, the sooner you're going to have really great results. All right. That's it for this week. I hope you understand now that when you should do SEO on your website is today. All right. I will see you back here next week. Have a fantastic week. Bye for now.