The Biztape
Welcome to The Biztape, a show where we highlight some of the biggest hits in business. Whether it's discussing the latest market melody or the newest company with a great beat, hosts Brodrick Lothringer and Zach McDonald will cover all the latest business news, and determine if it's a hit or a miss. So, grab your headphones, it's time to rock out to The Biztape.
The Biztape
Shannon Rosic on Swift Lifts Elevating Brands
This week, I sat down with Shannon Rosic, Director of WealthStack Content & Solutions at Informa, to chat through how a 'Swift Lift' can propel business to new heights. But, is a celebrity endorsement enough to make a business successful? Today, we'll chat about the importance of making content, even when no one is looking, and how having a solid brand in place can help your brand maintain success should a major public endorsement ever come your way.
We also spoke on digital content and the evolving role of AI in podcasts and the art of crafting humanized media that resonates. Whether you're a creator seeking your digital domain or a Swiftie who wants to consume all content T-Swift related, this episode has something for you.
To follow Shannon or see her at the upcoming Wealth Management EDGE Conference, be sure to check out the links below.
>> Shannon on LinkedIn
>> Shannon Twitter
>> The WealthStack Podcast
>> Wealth Management EDGE Conference
To learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.
>> PodPony.com