The Biztape

Eric Preissler on Growing Golf and Content Creation

Brodrick Lothringer

Eric Preissler turned his passion for golf into a business, but he also designed his business to help grow the game and increase the accessibility of the sport. From beginner tips to breaking dress codes, he’s shaking up the sport's old-school image. 

To help his business grow, he realized he needed to make content. But that’s a lot scarier when you have no prior experience! Eric shares the ups and downs of content creation and how he stays driven, using teamwork and new tech to connect with his audience. 

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