The Biztape

Data-Driven Success in E-Commerce with Jennifer DiMotta

Brodrick Lothringer

Jennifer DiMotta shares how she went from biochemical specialist in the Army Reserves to scaling online businesses like Sports Authority from $50M to $250M. She breaks down what really drives growth: 

  • Smart, efficient operations 
  • Happy customers
  • Data-driven decisions (not emotions)

Plus, how platforms like Shopify opened the doors for everyday entrepreneurs and how Gen Z is changing how we all shop.

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