The Biztape
Welcome to The Biztape, a show where we highlight some of the biggest hits in business. Whether it's discussing the latest market melody or the newest company with a great beat, hosts Brodrick Lothringer and Zach McDonald will cover all the latest business news, and determine if it's a hit or a miss. So, grab your headphones, it's time to rock out to The Biztape.
The Biztape
For Advisors Who Actually Give A S*** with Zach Conway
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For a financial advisor, a client can agree with every chart and every recommendation and still walk away thinking, "Why would I invest like that?" That's the problem Zach Conway, Founder and CEO of Seeds, is trying to solve.
On this episode of The Biztape, we talk about the meeting that changed everything for Zach, and how it highlighted a bigger issue in the wealth management industry: advisors can only personalize portfolios if they have tools that actually turn client values and preferences into real investment decisions.
We also get into what clients are really paying advisors for: understanding, guidance, and helping them make decisions when life gets messy. Along the way, Zach shares lessons from building a fintech company, why brand clarity matters, and why constant iteration beats waiting for a breakthrough moment.
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