The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
The Marketing Share
How Startup Founders Should Think About Marketing with Mark Donnigan (Ep 58)
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What happens when a company has great technology but struggles to explain why it matters?
In this episode of The Marketing Share, our co-hosts Alec Cheung and Barb VanSomeren explore, in a conversation with Virtual CMO Mark Donnigan, what tends to break down when technical companies try to scale their marketing.
In this interview, they unpack the reality many founder-led companies face: they know their product deeply, but that doesn’t always translate into a clear story for the market.
Mark shares what he looks for when stepping into these environments and why the first step is often helping teams reconnect with the real problems their customers are trying to solve.
Along the way, the conversation touches on why marketing execution matters more than marketing theory, how small teams can move faster than large organizations, and why many companies still rely too heavily on outdated lead generation tactics.
If you're a founder, a first marketing hire, or a marketing leader working inside a technical company, this episode gives you a practical perspective on how to turn product expertise into messaging that resonates with the market.
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Connect with our guest:
👉Mark Donnigan: https://www.linkedin.com/in/markdonnigan/
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Want to be a guest on The Marketing Share Podcast? Send us your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our Podcast Manager will get back to you.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Connect with Cinthya, Podcast Manager, here
Cheers.